Sep 2021 – Mar 2024 · 2 yrs 6 mos · Hyderabad

Dec 2020 – Jun 2021 · 6 mos

• System and Service Design

May 2020 – Jul 2021 · 1 yr 2 mos · Remote

• Worked with Devyani M.Lal's book titled as "Design Thinking beyond the sticky notes. I worked for visually narrating the concepts and framework that explains Design thinking elements and concepts.
• Building visual frameworks and storytelling ideas for required an understanding of the audience and build a structure that is simple and easily understandable.

Jun 2019 – Sep 2021 · 2 yrs 3 mos · Mumbai Area, India

• Visual Communication Design, School of Design
• Courses: Design Management, Design Culture, Web design, UX courses, and Digital Tools and media, Design thinking workshop

May 2018 – Jun 2019 · 1 yr 1 mo

• Digital Experience Design Program - Program Coordinator.
• My role involved developing the overall course and curriculum for UX/UI stream. This includes research about current UX programs and understanding Industry requirements in the same field. The course structure I have worked on, along with the mentors and decision-makers of the university, gives a balanced understanding of Design, Engineering and Industry exposure. I handled courses like - Introduction to User Experience design, Cognitive Ergonomics, Business Context research, Research methods, User study, Design projects - Simple design and Redesign.

Jan 2018 – Jun 2018 · 5 mos · Ahmedabad Area, India

Jan 2017 – Jun 2018 · 1 yr 5 mos · Ahmedabad, Gujarat, India

• poshaQ is a startup under CIIE- IIM Ahmedabad Business Incubator. I was responsible for laying out the design research practices. My role involves planning and conducting qualitative interviews, ethnographic research, and come up with design recommendations.

Jan 2016 – Apr 2016 · 3 mos · Milton Keynes, United Kingdom

Aug 2015 – Jul 2017 · 1 yr 11 mos · Milton Keynes, United Kingdom

• Ecommerce team
• Working with the product owners and software development team to enhance the user experience of the Domino's website.
• Translating the user stories into sketches and wireframes for the better visualisation and understanding.
• Refine wireframes along with interactions for the estimation session with the Software Delivery Team(SDT)
• Work in agile environment, part of scrum meetings and daily standups.
• Design finalised wireframe and visual assets on Illustrator and Photoshop
• Wireframes/ mock-up and pixel perfect screen design for A/B tests and Optimisely tests.
• Work on the grid and layout of the website to simplify the aspect ratios for Banners.
• Compare the other websites/business to gain insights into latest UX/UI trends and use for the best interest for the business.
• Constantly upgrading the knowledge of UX workflow for the mobile applications- Domino's app and others.
• CRM
• Designing email engagement for the users
• Building up the email template to make it more fun and engaging as the brand language.
• Working on Lapsed and lost users design the emails and working on the content to win the customers and bring them back to the website thereby informing about what’s new – in terms of products/ experience etc.
• Connecting CRM with the Ecommerce designs and developments.
• Social team
• Designing Banners for various social Campaigns –Mega week and app download campaigns -This includes designing new assets and reworking on already existing assets.
• Graphic design for Marketing team
• Graphic design support for editing and reworking on the visual assets.
• Rework on banners for various different specifications for website/responsive web.
• In house graphic design support whenever and however it is needed.
• Developing Self and Others
• Maintain a working knowledge of all of the businesses within the Domino’s Group
• Ensure customer-centric focus and high levels of service (internal & external)
• Operate in the role according to Domino’s Values and lead by example

Mar 2014 – Jan 2016 · 1 yr 10 mos

• User experience design project
• Understanding and Translating business requirements into meaningful and effective user journey
• Conducting user research and interviews to understand problem areas and pain points
• Persona building, Scenario mapping and cognitive walk through
• Low and high fidelity prototype and wireframes
• Work with software delivery team in an agile environment
• Design visual assets and click through prototypes for technical team.
• Worked with clients like -Pepsico Ltd (Sales application)
• Abbott Labs (Smart flow app)
• Reliance- Insurance app
• Gamification projects
• “Compared to games reality is hard to get in, games motivate us to participate more fully in whatever we are doing”
• Goals, rules, feedback system and voluntary participation – four basic traits of games can be used along with UX objectives to build up highly engaging user experience.
• Project- Exam room tablet (ERT) Client -Patient point, US
• Windows based kiosk application. Client- Bank of America
• UX research
• Cognitive psychology
• Usability and error handling
• Responsive mobile web
• Gamification- bringing in user engagement
• How we perceive data
• Cognitive ergonomics

Jul 2012 – Dec 2013 · 1 yr 5 mos · Bangalore

• Titan Company Limited is Indian designer and manufacturer of watches, jewellery, precision engineering components and other accessories including sunglasses, wallets, bags, belts, fragrances and helmets etc. In 2012 Titan explored in the kid’s retail segment under a new brand name as Quriosity. As a part of my thesis, I have to explore new meanings of education+ entertainment+ engagement factor in my designs. My roles and responsibilities for include:
• 1. Developing a brand for kids right from scratch.
• 2. Conducting surveys and research about parents’ aspirations from this new brand.
• 3. Explore new ways to implement experiential learning.
• 4. Designing missions for exhibits for the mall setup for Quriosity. These Missions were designed as per the school curriculum of children. This gives them a chance to learn the syllabus in new and interactive environment.
• 5. Design new games based on experiential learnings and merchandise.These games were designed such that they give longevity to the missions of the Experience Zone.
• 6. Developing the characters for the stories, narration, storyboarding, and graphics for Missions and Games.
• 7. Prototyping for the games. Exploring various mediums “experiential learning”
• 8. Developing final mock-ups, designing game brochures, stickers.
• 9. The digital mock-ups for the experience design. The narration and user experience were the key factor for any exhibits/theme. Hence a well conducted research is carried out to learn the likes/dislikes of the audience.

Nov 2011 – Dec 2011 · 1 mo · Dwarka, New Delhi, India

• Mind Edutainment aims at teaching higher order thinking skills using taking Games as the medium to narrate the story and engaging the children. My role involves:
• 1. Brainstorming ideas for new games
• 2. Storyboarding the new game narrative and working on the educational content in the games.
• 3. The Thots’ principles were based on Bloom’s Taxonomy. The designs have to in accordance with the Blooms’ taxonomy as well as with other Child development theories.
• 4. As a part of tangible product, my task was to re-design a game. This includes understanding the current game, its features and learnings, also finding the scope for improvement.
• 5. Coming up with quick mock-ups and user testing, for validation of the idea was the most important part of the project.
• 6. Final prototype was handmade game, tested and validated by the users.
• 7. Designing Thots Lab: A space in every school where such sessions were conducted. The challenge is to maximise the space utilization with the storage of games in mind.