Aug 2019 – Nov 2022 · 3 yrs 3 mos

• Supported designers for Video Producers; helping creators find inspirations, create fresh content and connect with their fans.
• Supported designers for Fundraising in Social Impact; helped communities raise more than $6B for causes they care about.

Jul 2017 – Jul 2019 · 2 yrs

• - Youth & Messenger Kids; helping kids talk to their friends and family with parental oversight.

Jan 2014 – Jul 2017 · 3 yrs 6 mos · San Francisco Bay Area

• At Smule, I led designs for its flagship product, Sing!. I helped the team grow its user base from <1M to 50M+ MAU with feature expansion and increasing user connections.
• I led its Android redesign, international expansion, creation of chat feature and the invention of video collaboration feature that is now well known as the Tiktok’s Duet and Instagram’s Remix feature. (US Patent)
• Later in my tenure, I managed a team of 5 designers for new monetization platform launch. I collaborated with product leads on the product strategy, set design directions and managed design staffing.

Mar 2012 – Jan 2014 · 1 yr 10 mos · Greater NYC Area & SF Bay Area

• I worked as a freelance Product Designer on contract basis for several companies including Poachit, Sols, Valerie Parker and BigdropNYC.
• Depending on each company's needs, I worked on product validation, user testing strategy, user journey, wireframes, prototypes and visual design for implementation.
• For each company, I started with user research from qualitative and quantitative perspective. The research helped me and the clients identify the problem areas and opportunities.

Sep 2009 – Jun 2010 · 9 mos · Greater New York City Area

• Big Drop NYC was a high end retailer based in NYC that has multiple locations in the NYC and Miami.
• As an e-commerce product manager, I was responsible for ideating and executing site merchandising and marketing initiatives, identifying optimization and usability improvements through Google Analytics, and launching a redesign integrated with onsite Point of Sale systems.

Sep 2008 – Jul 2009 · 10 mos · Greater New York City Area

• Merchant Assistant serves as a junior product manager & buyer. I was responsible for market research, analyzing trend and making purchase assortment decisions.
• On daily basis, I pulled analytics to optimize site navigations, ideated new designs with graphic designers, ensured timely delivery of creatives for the site and worked with marketing department for implementing marketing calendar.