Rob Graham

Product Manager

London, England, United Kingdom18 yrs 4 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

18+ years in digital product design leadership.
Proven track record in e-commerce experience delivery.
Expert in user-centered design and accessibility.

Stackforce AI infers this person is a seasoned expert in E-commerce and Fintech product design with a strong focus on user experience.

Contact

Skills

Core Skills

Mobile Application DesignProduct Design

Other Skills

Information ArchitectureE-CommerceUser ExperienceMobile ApplicationsInteraction DesignUser Interface DesignPrototypingUser-centered DesignWire FramingExperience DesignUser ResearchUser ScenariosMobileAndroidiPhone

About

A natural leader with a proven track record of 18+ years making exceptional digital products and nurturing the teams that build them. Particularly strong in shipping high quality e-commerce experiences on-time that delight customers and accountants in equal measure. Happiest getting stuck in to the craft, and raising the bar with pixel perfect, exceptional product design, and informing product and business through insight led strategic visions.

Experience

18 yrs 4 mos

Total Experience

3 yrs 1 mo

Average Tenure

8 yrs 7 mos

Current Experience

Tesco plc

4 roles

Product Design Lead for Native Mobile Apps

Promoted

Feb 2021 – Present · 5 yrs 2 mos

Accountable for standard of all UX and UI design in our flagship Grocery and Clubcard app, and maintaining holistic consistency of experience across 12 feature squads.
Instrumental in formation of new all encompassing digital vision, based on interviews with customers, experts and leadership - now central to future technology strategy.
Consolidated key app functionality from Tesco Clubcard app into the Grocery app, growing user base by many millions, and increasing CSAT and profit/revenue + #1 in app store for 6 months
Owned omni-channel strategy and design execution to address unmet needs of in-store customers, introducing stock search, shopping lists, and in-store payments.
Oversaw end to end design of new marketplace proposition, scaling our existing platform and helping customers adapt their entrenched mental models (launching in 2024)
Led team of UI designers to create a new look and feel for app, created a Figma design library and documentation, and delivered into prod in Swift UI (iOS) and Compose (Android). Regular presentations to senior leadership on progress, risks, and impediments.
Created a single source of truth for app (Figma master library), allowing designers to grab the latest screen designs - and put in place processes and ceremonies to onboard users and keep it updated.
Reinvigorated design culture of critique and sharing, improved design documentation and processes to increase velocity and quality.
Evangelised accessibility to design and technology, working with agencies to audit our product and helping product track and deliver fixes and improvements to ensure we stay at AA.

Mobile Application DesignInformation ArchitectureE-CommerceProduct Design

Design Manager

Mar 2019 – Feb 2021 · 1 yr 11 mos

led online grocery shopping design team throughout COVID, upscaling team to meet increased demand, new features and propositions to serve vulnerable customers
grew design team from 4 to 19 UX and UI designers establishing a thriving culture of principled design, based on customer insight and product outcomes
defined Tesco’s 2025 strategy for online, collaborating with product, engineering and business stakeholders - resulting in sign off from C-suite execs and multi-million plan of investment in resources and capabilities
led team to design and ship new rapid delivery proposition Whoosh - integrated into the existing grocery shopping experience, allowing customers to choose between normal or rapid fulfilment, and managing different basket restrictions.

Mobile Application DesignInformation ArchitectureE-CommerceProduct Design

Lead UX designer

Promoted

Sep 2017 – Mar 2019 · 1 yr 6 mos

Lead UX design of complete native re-platform of groceries app, ensuring correct usage of iOS and Material design patterns with a Tesco brand. Smooth transition of 250k weekly users whilst improving CSAT, and setting foundation for future growth.
Improved accessibility of app to ensure it was usable by all customers. Audited to AA standard.
Boosted checkout conversion by 5% and CSAT by 5pts with new frictionless checkout flow

Mobile Application DesignInformation ArchitectureE-CommerceProduct Design

Senior UX Designer (contract)

Jan 2017 – Jun 2017 · 5 mos · London, United Kingdom

Working with the Native Apps team to design and build a better way to shop for groceries on mobile.

Mobile Application DesignInformation ArchitectureE-CommerceProduct Design

R/ga

Senior UX Designer (Contract)

Oct 2014 – Nov 2014 · 1 mo · London, Greater London, United Kingdom

UX design for Google Zeitgeist 2014

Product Design

Freelance

UX Consultant

Apr 2014 – Jun 2017 · 3 yrs 2 mos

From mobile apps to business critical enterprise systems, I can help you make your product be the best it can be.
Let's understand your users, and how to communicate your product to them, in the most effective and efficient way.

Product Design

Tobias & tobias

Lead UX Designer (Contract)

Apr 2014 – Jun 2014 · 2 mos · London Area, United Kingdom

Redesign of a credit risk management platform for investment bank.
Stakeholder and user interviews
Heuristic analysis of existing platform
Gathering of requirements and translation into recommendations back to business
Concept sketching
Wireframes
User testing/validation
Iterative UCD process

Product Design

Argos

Senior User Experience Architect (Contract)

Jan 2014 – Nov 2016 · 2 yrs 10 mos

Information ArchitectureE-CommerceProduct Design

Ustwo™

Lead Interaction Designer

Jun 2011 – Apr 2014 · 2 yrs 10 mos · London Area, United Kingdom

Delivered UCD projects for different platforms and devices. Highlights include Barclays Mobile Banking for iOS and sophisticated trading systems on multi-screen desktop environments.
Worked with Barclays to innovate with Mobile Banking, providing a comprehensive banking service on mobile for iOS and Android.
JP Morgan - Single Trader Desktops designed for use in derivatives, bond trading, and risk management.
Designed responsive web app for Barclays Wealth, working in conjunction with clients internal developers in Agile way.
Sketch, Wireframe, Prototype iterating designs quickly to feedback to stakeholders and users.
User research for Youview and Hipstamatic, interviewing users, testing and assessing usability of products.
Working independently or as part of a larger team I am able to adjust my workflow, processes and deliverables on a client/project basis.
Direct manipulation of financial data in iPad trading app prototypes, whilst also devising tests to study the affect of audio on concentration levels.

Mobile Application DesignInformation ArchitectureProduct Design

Digital jigsaw

Mobile UX Designer

Dec 2009 – Jun 2011 · 1 yr 6 mos · London Area, United Kingdom

Provide IA, IxD, UX and UI design for mobile applications on multiple platforms –leading the design process from napkin to app store on over 20 apps.
Obtain stakeholder consensus by leading collaborative ideation, conceptual development, card sorting and interviews
Identify innovative solutions through use of user testing, stories and personas
Iterative refining of design by rapid prototyping and user testing
Creation of deliverables and their ongoing maintenance including wireframes, sitemaps and user journeys
Maintain focus and understand emotional impact of features through application of the Kano Model
Design compelling visual interfaces and provide assets to developers, working closely with them through the development process to ensure pixel perfection
Explore new frontiers outside of mobile, including touch interfaces for inflight entertainment systems and parking meters
Over 1.5 million downloads for My O2 for iPhone, highest grossing app with The Sun for iPad – other notable successes include RTE News Now, Chelsea FC 2.0, Bizarre, Telegraph Fantasy Football and many more

Mobile Application DesignProduct Design

Mobile interactive group

Designer

Sep 2007 – Dec 2009 · 2 yrs 3 mos

Promoted to handle multi-discipline design, developing a specialization in cross-platform Mobile Application and Internet design.
Able to translate client’s existing web brand successfully into the mobile space.
Worked on providing mock-ups for pitches, working closely with sales teams on specific requirements.
Designed for a wide range of clients and brands including ITV, Shelter, Citroen, Rimmel, AVIVA, O2 and Barclays.
Designed UI for iPhone, and JAVA and utilised a number of Mobile Internet CMS platforms.

Mobile Application DesignProduct Design