Dec 2023 – Mar 2024 · 3 mos

Apr 2023 – May 2023 · 1 mo · Ahmedabad, Gujarat, India · Remote

• On site research and data collection, including artisan interviews, conducted in remote Madhya Pradesh.
• Documentation with observations and insights.
• Recommendations on integrating local crafts and tourism initiatives.

Nov 2022 – Nov 2023 · 1 yr

• Taking the year off for self care and development

Mar 2021 – Nov 2022 · 1 yr 8 mos

• Games : Farmville 2 Country Escape
• Some Features : D1/D7 Retention Opts, Petal Paradise Boldbeat, Improving Social, Daily Quest, Event Retuning, In-game Player Survey, Rich Notifications.
• Next step in my growth as a designer. Focused on complementing design skills with understanding of product metrics and data analysis.
• Setting up larger vision for the team, creating roadmap and monitoring core product metrics
• Conducted workshops over 6 months on how to mindfully use data to create better user experience.
• Drove multiple UX optimizations to demonstrate positive impact of design improvements on game metrics.
• Designed a feature to collect contextual user feedback in-game and channeled it to create a more user need centric roadmap.

Nov 2019 – Mar 2021 · 1 yr 4 mos

Jan 2016 – Oct 2019 · 3 yrs 9 mos

• Games : Farmville 2 Country Escape, Farmville Web, Bubble Safari (Version for Mobile), Hidden Chronicles, YoVille
• Some Features : Boat Race on Farmville 2, Process optimization (-30% reduction in UI time) on Farmville Web, Full Screen mode UI/UX restructuring on YoVille
• As a Senior Designer, managed the UXD team : hiring, training and career mentoring.
• UX lead on some of the most successful features in the decade long lifecycle of Farmville 2 mobile game

Mar 2014 – Jan 2016 · 1 yr 10 mos

Feb 2013 – Mar 2014 · 1 yr 1 mo

Apr 2014 – Aug 2014 · 4 mos · Bangalore, India

• Worked on Fitkids' project DiscoverEd, aimed at providing learning tools to school students.
• Conducted brainstorming sessions and mind mapping exercises with the creative team.
• Assisted in initial discovery and design strategy.

Aug 2011 – Mar 2012 · 7 mos · New Delhi Area, India

• Principal creative for a spatial design project (Architectural Projection Mapping Sequence)
• Publication projects and website design as secondary work experience.

Jun 2008 – Jul 2008 · 1 mo · New Delhi Area, India

• - Graphic Design and Illustrations for the Explore Rural India campaign.

Apr 2008 – Jun 2008 · 2 mos · New Delhi Area, India

• Architectural Illustrations for a house design in Dehradun
• Lifestyle Accessory Design for a line of products for JJ Valaya

Apr 2007 – Jul 2007 · 3 mos · New Delhi Area, India

• - Redesign of Allahabad University, India : Area Programing for various sections of the University.