Apr 2024 – Present · 1 yr 11 mos · bangalore · Hybrid

• 1. Event Operations (Weekday & Weekend Events)
• Plan and coordinate weekday events (art, dance, social gatherings)
• Ensure venue readiness, artist onboarding, and attendee experience
• Manage logistics, scheduling, and team coordination during events
• Capture post-event data and feedback for continuous improvement
• ⸻
• 2. Brand & Client Management
• Act as the main point of contact for brand partners and sponsors
• Translate brand goals into event features or campaigns
• Ensure deliverables (branding, product placements, mentions) are met
• Build and maintain long-term relationships with partners
• ⸻
• 3. Business Analysis
• Gather requirements from stakeholders (internal teams & brands)
• Prepare BRDs, FRDs, and User Stories for new tech features or event tools
• Conduct gap analysis between current processes and business goals
• Collaborate with design, development, and QA teams to ensure alignment
• ⸻
• 4. Project & Sprint Management
• Use Jira to manage sprint cycles and track user stories
• Work with developers and QA to clarify scope and acceptance criteria
• Conduct sprint planning, daily stand-ups, and retrospectives
• Manage UAT cycles and facilitate user sign-offs
• ⸻
• 5. Documentation & Process Design
• Maintain structured documentation using Confluence, Google Docs, and Sheets
• Create wireframes, flowcharts, and SOPs for internal tools and event processes
• Keep all stakeholders aligned with updated documentation
• ⸻
• 6. Data Analysis & Reporting
• Analyze ticket sales, attendee behavior, and engagement metrics
• Build reports that inform marketing strategies and operational improvements
• Use Excel, Google Sheets, and dashboards to visualize insights
• ⸻
• 7. Cross-Team Communication
• Bridge the gap between creative, tech, and operations teams
• Facilitate alignment between non-technical stakeholders and dev/QA
• Resolve blockers quickly through clear communication

Mar 2024 – Jan 2025 · 10 mos · bangalore · Hybrid

• Key Responsibilities:
• 1. Brand Partnerships & Collaborations
• Identified and secured collaboration opportunities with relevant companies
• Built strategic partnerships for mutual growth (e.g., co-branded events, giveaways)
• 2. Promotions & Campaign Execution
• Designed and executed promotional campaigns to increase brand visibility
• Used both digital (Instagram, emailers) and on-ground activations
• 3. Market Expansion
• Explored and tapped into new markets and target audiences
• Analyzed trends to align campaigns with consumer behavior
• 4. Client Communication & Negotiation
• Managed client meetings, pitches, and relationship building
• Negotiated deliverables, budgets, and value exchanges
• 5. Event Marketing Support
• Promoted and amplified event outreach through cross-promotions
• Worked closely with internal creative teams to align visuals and messaging
• 6. Performance Tracking
• Tracked campaign results using engagement metrics, leads, and conversions
• Reported key outcomes and ROI to leadership