Pranav Girdhar

Product Marketing Manager

Gurugram, Haryana, India9 yrs 3 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

8 years of diverse marketing experience
Led successful campaigns for major brands
Expert in social media and influencer marketing

Stackforce AI infers this person is a Marketing Specialist with expertise in Fintech and MarTech industries.

Contact

Skills

Core Skills

MarketingProduct MarketingSocial Media MarketingAccount ManagementBrand ManagementEvent ManagementMarketing Strategy

Other Skills

AdvertisingBelow the Line AdvertisingBrand StrategyCommunication DevelopmentContent MarketingDigital MarketingDigital Marketing CommunicationsEmail MarketingInbound MarketingInfluencer MarketingIntegrated MarketingIntegrated Marketing Communications PlanningProject ManagementSocial MediaSocial Media Communications

About

A journalism graduate, with an MBA in marketing, and 8 years of experience across various marketing roles. Currently working with one of India's largest fintech brand.

Experience

Paytm

Product Marketing Manager

Jul 2022 – Present · 3 yrs 8 mos · Noida, Uttar Pradesh, India

Led comprehensive go-to-market campaigns for Paytm Card Machine & EMI, achieving a 13% increase in merchant sign-ups.
Developed and executed branding strategies aligned with merchant insights for a product category generating over ₹18.9 lakh crore in annual GMV.
Collaborated with cross-functional teams to ensure consistent messaging across all marketing channels.

Below the Line AdvertisingCommunication DevelopmentMarketingProduct Marketing

Wunderman thompson

Account Manager

Oct 2019 – Jul 2022 · 2 yrs 9 mos · Mumbai, Maharashtra, India

Managed social media marketing initiatives for the Singapore Tourism Board, enhancing brand visibility in India.
Executed on-ground activations across Singapore, creating engaging experiences for potential tourists.
Developed and implemented influencer marketing strategies & campaigns to promote Singapore as a premier travel destination.

Below the Line AdvertisingCommunication DevelopmentSocial Media MarketingAccount Management

Hungama digital services

Senior Account Executive

May 2018 – Sep 2019 · 1 yr 4 mos · Mumbai, Maharashtra, India

Developed and executed innovative social media marketing campaigns for renowned brands including Nerolac, Milton, and Puma.
Strategized and managed influencer marketing initiatives to enhance brand visibility and engagement.
Oversaw the production of brand films featuring celebrities, ensuring alignment with marketing objectives.

Below the Line AdvertisingCommunication DevelopmentSocial Media MarketingBrand Management

Mccann health

2 roles

Account Executive

Dec 2016 – May 2018 · 1 yr 5 mos · New Delhi, Delhi, India

Managed BTL communication and events for healthcare brands, including Nestle baby food and healthcare at home.
Developed innovative offline marketing strategies to enhance audience engagement.
Contributed to a Cannes-winning idea in the healthcare category, showcasing creativity and industry insight.

Below the Line AdvertisingCommunication DevelopmentEvent ManagementMarketing Strategy