Lucy Serret

Product Designer

Bangkok, Bangkok City, Thailand12 yrs 2 mos experience

Key Highlights

  • Led end-to-end design for consumer-facing products.
  • Advocated for accessibility and inclusive design.
  • Mentored aspiring UX designers in bootcamp settings.
Stackforce AI infers this person is a UX designer specializing in accessibility and inclusive design within the SaaS industry.

Contact

Skills

Core Skills

AccessibilityUser Experience (ux)Ux ResearchInclusive DesignMobile Application DesignWeb DesignService DesignMentoringTeachingCommunication

Other Skills

AdvertisingCoachingCopywritingCreative DirectionCustomer ServiceDesignDigital MarketingDigital MediaDigital StrategyFacilitationFigmaFocus GroupsGoogle AnalyticsIdeationIllustrator

About

I am a passionate problem solver who believes in the power of collaboration, creativity and insights to solve user problems. I have a profound curiosity and empathy for people. My passion for human centred design, inclusive design and technology, encourages me to always keep learning and sharing. 3 years of account management experience in a digital creative agency, has forged my love for fast paced and ambiguous environments, how to work efficiently and successfully in cross functional teams, and the importance of relationships and storytelling - whether that be with stakeholders, the team, or the humans interacting with our solutions.

Experience

12 yrs 2 mos
Total Experience
2 yrs 3 mos
Average Tenure
1 yr 1 mo
Current Experience

Agoda

Senior Product Designer, Accessibility

Apr 2025Present · 1 yr 1 mo · Bangkok, Bangkok City, Thailand · Hybrid

AccessibilityDesignInclusive DesignProblem SolvingPresentation SkillsUser Experience (UX)

1breadcrumb

Senior Product Designer

Jan 2025Mar 2025 · 2 mos · Melbourne, Victoria, Australia · Hybrid

Bindimaps

Head of User Experience & Design

May 2022Jan 2025 · 2 yrs 8 mos · Melbourne, Victoria, Australia

  • As Head of UX Design at BindiMaps, I led the end-to-end design and research process for our consumer facing products; The BindiMaps Android & iOS Apps, BindiWeb & BindiMaps Kiosk.
  • I shaped the UX design and research practice as the company's first permanent UX hire, including developing processes, workflows and tooling.
  • I designed an accessible BindiMaps UI kit in Figma, which is shared across all of our products: BindiWeb, BindiMaps App, and BindiMaps Kiosk.
  • Redesigned the Categories & Search Experience and Onboarding flow for the BindiMaps Android & iOS Apps.
  • Designed and launched 2 new web products; BindiWeb & BindiMaps Kiosk
  • Lead researcher on qualitative studies, including iterative usability testing of all our consumer facing products and collaborated with ASPECT (Autism Spectrum Australia) on a discovery project focused on users with hypersensitivity.
  • Conducted quantitative research analysis of our live products using Google Analytics, FullStory & Microsoft Clarity.
  • Facilitated product walkthroughs with people with disabilities at locations such as Melbourne Sports & Aquatic Centre, Peter MacCallum Cancer Centre, Formula 1 Grand Prix & the Australian Open.
  • Collaborated closely with the product manager and engineering team on design sprints, quality assurance testing, bug reporting, and resolving product issues.
  • Represented BindiMaps at conferences and expos, presenting talks and presentations on the topics of Accessible Wayfinding.
User Interface DesignProblem SolvingGoogle AnalyticsUser FlowsUX ResearchCommunication+11

Transpire

2 roles

Senior UX Design Consultant

Apr 2021Mar 2022 · 11 mos

  • As a Senior UX Designer at Transpire, I led a variety of UX design, research, and strategic design projects, embedded in large established product teams and as well as a sole UX resource crafting new products and features.
  • I designed accessible user interfaces for mobile, web, and React Native solutions for clients like Vodafone, Telstra, and major banks (Commonwealth, ANZ).
  • Facilitated stakeholder workshops, co-design sessions, and led qualitative and quantitative research using mixed methods such as surveys, usability tests, interviews, and focus groups.
  • Additionally, I led design sprints for startups, developing MVPs and testing prototypes.
  • Advocated accessibility and inclusive design through thought leadership and uplifting internal consultancy processes and capabilities to design and build more inclusively.
User Interface DesignProblem SolvingUser FlowsService DesignUX ResearchCommunication+12

UX Design Consultant

Apr 2019Apr 2021 · 2 yrs

  • My role as a UX Designer at Transpire involved assisting a diverse range of clients to craft intuitive solutions to meet their business and user needs.
  • Designed several browser-based staff portals for the Finance, Telecommunications & Logistics Industries and was the key designer on a major service design project for a leading Australian insurance brand.
  • I regularly presented design and research findings to stakeholders and co-led usability studies and discovery research projects alongside fellow UX Designers and researchers.
  • Created a variety of research and design artifacts including Customer Journey Maps, Personas, Heuristic Reviews and Research Reports.
Problem SolvingUser FlowsService DesignUX ResearchCommunicationUser Research+1

Academy xi

3 roles

Mentor for UX Bootcamp

Mar 2019Mar 2019 · 0 mo

CommunicationTeachingMentoringCoachingPresentation Skillshuman centred design

Mentor for the UX Accelerator Course

Feb 2019Mar 2019 · 1 mo

Problem SolvingUser FlowsCommunicationUser Experience (UX)

Mentor for UX Bootcamp

Feb 2019Feb 2019 · 0 mo

Problem SolvingUser FlowsCommunicationUser Experience (UX)

Mingle seasoning

User Experience Designer

Nov 2018Nov 2018 · 0 mo

Problem SolvingUser FlowsUser Experience (UX)

Redgrid

UX Designer

Nov 2018Nov 2018 · 0 mo · Melbourne, Australia

Problem SolvingUser FlowsUser Experience (UX)

Liquorice studio

Account Manager

Oct 2015Oct 2018 · 3 yrs

  • In my role as an account manager, I am the mediator between the client and the designers. I build relationships with my clients in order to understand their business, empathise with their challenges and understand their objectives. I then translate these into a creative brief for the designers in the studio.
  • I love my job because I get to work with lots of different people everyday — from my clients who come from a wide variety of industries; health, hospitality, non-for-profit, arts etc, to the amazing people I work with in the studio; developers, designers, account managers — the list goes on! I learn something new ever day.
Communication

Hungry talks

Account Manager / Project Manager / Strategist

Jun 2015Oct 2015 · 4 mos · RMIT

Communication

Isobar

Strategy Intern

Feb 2015Aug 2015 · 6 mos

  • Isobar is a global full service, digital marketing agency who has taken care of clients such as Adidas, Coca-Cola, Enterprise, Google, Huawei, Kellogg’s and P&G.
  • My role at isobar, developed from an all-rounder intern to a strategy specific intern, working closely with a strategy team. Some of the tasks I undertook were creating competitive landscape reviews, writing briefs for the creative team, working with Google analytics and creating social media strategies.
Communication

Sam baker & co pty ltd

Admin / Assistant

Apr 2013Aug 2015 · 2 yrs 4 mos · Melbourne, Australia

  • I took on an administrative role as a casual assistant in an accounting firm. My responsibilities included digitizing hard copies of client records, archiving data, filing and entry of bank and dividend statements. This role enhanced my organizational skills and built on my knowledge of the Excel program.
Communication

Mullumbimby printworks

Printing & Design Internship

Jan 2013Jan 2013 · 0 mo · Mullumbimby, NSW

  • During the course of my internship, I was required to work and learn in a fast paced environment on jobs ranging from posters, business cards, flyers, books, Music CD covers and packaging. I built on my existing knowledge of Photoshop, InDesign and Illustrator, and gained first hand experience of the unique nature of the client/designer relationship and its variation from job to job.

Education

Academy Xi

User Experience Design Immersive Course — User Experience Design

Jan 2018Jan 2018

RMIT University

Bachelor of Communications Advertising — Advertising

Jan 2013Jan 2015

Byron Bay High School

Jan 2010Jan 2012

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