Jan 2025 – Mar 2025 · 2 mos · Melbourne, Victoria, Australia · Hybrid

May 2022 – Jan 2025 · 2 yrs 8 mos · Melbourne, Victoria, Australia

• As Head of UX Design at BindiMaps, I led the end-to-end design and research process for our consumer facing products; The BindiMaps Android & iOS Apps, BindiWeb & BindiMaps Kiosk.
• I shaped the UX design and research practice as the company's first permanent UX hire, including developing processes, workflows and tooling.
• I designed an accessible BindiMaps UI kit in Figma, which is shared across all of our products: BindiWeb, BindiMaps App, and BindiMaps Kiosk.
• Redesigned the Categories & Search Experience and Onboarding flow for the BindiMaps Android & iOS Apps.
• Designed and launched 2 new web products; BindiWeb & BindiMaps Kiosk
• Lead researcher on qualitative studies, including iterative usability testing of all our consumer facing products and collaborated with ASPECT (Autism Spectrum Australia) on a discovery project focused on users with hypersensitivity.
• Conducted quantitative research analysis of our live products using Google Analytics, FullStory & Microsoft Clarity.
• Facilitated product walkthroughs with people with disabilities at locations such as Melbourne Sports & Aquatic Centre, Peter MacCallum Cancer Centre, Formula 1 Grand Prix & the Australian Open.
• Collaborated closely with the product manager and engineering team on design sprints, quality assurance testing, bug reporting, and resolving product issues.
• Represented BindiMaps at conferences and expos, presenting talks and presentations on the topics of Accessible Wayfinding.

Apr 2021 – Mar 2022 · 11 mos

• As a Senior UX Designer at Transpire, I led a variety of UX design, research, and strategic design projects, embedded in large established product teams and as well as a sole UX resource crafting new products and features.
• I designed accessible user interfaces for mobile, web, and React Native solutions for clients like Vodafone, Telstra, and major banks (Commonwealth, ANZ).
• Facilitated stakeholder workshops, co-design sessions, and led qualitative and quantitative research using mixed methods such as surveys, usability tests, interviews, and focus groups.
• Additionally, I led design sprints for startups, developing MVPs and testing prototypes.
• Advocated accessibility and inclusive design through thought leadership and uplifting internal consultancy processes and capabilities to design and build more inclusively.

Apr 2019 – Apr 2021 · 2 yrs

• My role as a UX Designer at Transpire involved assisting a diverse range of clients to craft intuitive solutions to meet their business and user needs.
• Designed several browser-based staff portals for the Finance, Telecommunications & Logistics Industries and was the key designer on a major service design project for a leading Australian insurance brand.
• I regularly presented design and research findings to stakeholders and co-led usability studies and discovery research projects alongside fellow UX Designers and researchers.
• Created a variety of research and design artifacts including Customer Journey Maps, Personas, Heuristic Reviews and Research Reports.

Mar 2019 – Mar 2019 · 0 mo

Feb 2019 – Mar 2019 · 1 mo

Feb 2019 – Feb 2019 · 0 mo

Nov 2018 – Nov 2018 · 0 mo

Nov 2018 – Nov 2018 · 0 mo · Melbourne, Australia

Oct 2015 – Oct 2018 · 3 yrs

• In my role as an account manager, I am the mediator between the client and the designers. I build relationships with my clients in order to understand their business, empathise with their challenges and understand their objectives. I then translate these into a creative brief for the designers in the studio.
• I love my job because I get to work with lots of different people everyday — from my clients who come from a wide variety of industries; health, hospitality, non-for-profit, arts etc, to the amazing people I work with in the studio; developers, designers, account managers — the list goes on! I learn something new ever day.

Jun 2015 – Oct 2015 · 4 mos · RMIT

Feb 2015 – Aug 2015 · 6 mos

• Isobar is a global full service, digital marketing agency who has taken care of clients such as Adidas, Coca-Cola, Enterprise, Google, Huawei, Kellogg’s and P&G.
• My role at isobar, developed from an all-rounder intern to a strategy specific intern, working closely with a strategy team. Some of the tasks I undertook were creating competitive landscape reviews, writing briefs for the creative team, working with Google analytics and creating social media strategies.

Apr 2013 – Aug 2015 · 2 yrs 4 mos · Melbourne, Australia

• I took on an administrative role as a casual assistant in an accounting firm. My responsibilities included digitizing hard copies of client records, archiving data, filing and entry of bank and dividend statements. This role enhanced my organizational skills and built on my knowledge of the Excel program.

Jan 2013 – Jan 2013 · 0 mo · Mullumbimby, NSW

• During the course of my internship, I was required to work and learn in a fast paced environment on jobs ranging from posters, business cards, flyers, books, Music CD covers and packaging. I built on my existing knowledge of Photoshop, InDesign and Illustrator, and gained first hand experience of the unique nature of the client/designer relationship and its variation from job to job.