Apr 2021 – Present · 5 yrs

• I lead a team of quantitative and qualitative UX researchers within Google Search, with a global focus on Travel, Places, and Business-related experiences.
• Identifying key challenges: Surface critical user needs, pain points, and opportunities to shape product direction and inform strategic decisions.
• Strategic planning and staffing: Contribute to OKR planning and team development to ensure alignment with organizational priorities.
• Cross-functional collaboration: Advocate for user-centered thinking and influence decisions across product, engineering, and design.
• Team growth: Support career development, mentor researchers, and promote internal talent.
• Championing accessibility: Drive inclusive research practices and advocate for accessibility in product design.

Sep 2018 – Apr 2021 · 2 yrs 7 mos

• As Senior UX Researcher & Manager, I led user experience research teams supporting YouTube Ads and Geo (Google Maps) in Zurich. In this role, I defined research objectives, developed research methodologies, and delivered actionable insights to inform product strategy. As a UX manager, I was responsible for mentoring researchers, setting team priorities, aligning research efforts with cross-functional stakeholders, and ensuring research had meaningful impact on product development at scale.

Dec 2016 – Sep 2018 · 1 yr 9 mos

• As Senior User Experience Researcher, I led and managed research initiatives for YouTube and YouTube Ads. Oversaw complex user research projects that shaped product development and user experience strategy, translating user insights into actionable guidance for cross-functional teams.

Feb 2015 – Nov 2016 · 1 yr 9 mos

• As a User Experience Researcher at YouTube, I applied both qualitative and quantitative methods to uncover and understand user needs. Collaborated cross-functionally to integrate user insights into product development, ensuring user-centered outcomes. Used a range of methods—including surveys, contextual inquiries, usability testing, and diary studies—to generate insights that informed both advertising and organic user experiences.

Oct 2014 – Jan 2015 · 3 mos

May 2014 – Sep 2014 · 4 mos

Feb 2017 – Jun 2024 · 7 yrs 4 mos · Basel Area, Switzerland

• Taught Master’s courses in “Evaluation Methods in Human-Computer Interaction” and “How to Apply for a Job in UX.” Designed course content, delivered instruction, and assessed student performance

Aug 2011 – Jan 2015 · 3 yrs 5 mos · Basel, Switzerland

• As a Research Associate, I led end-to-end UX research initiatives and published scientific work, while also teaching HCI and UX at undergrad and graduate levels. I supervised Bachelor and Master theses and mentored junior researchers. Additionally, I delivered UX consulting to clients across both the private and public sectors.

Aug 2011 – Jan 2013 · 1 yr 5 mos · Zürich, Switzerland

• Partnered with ZKB to lead user research that guided the digital transformation of their online banking platform—directly informing UX improvements and driving stronger customer engagement

Apr 2011 – Present · 15 yrs · Rapperswil, Switzerland

• Serve as a lecturer for multiple courses, including “UX Research Planning”, “Qualitative UX Research”, “Introduction to User-Centered Design” and “UX Research Ops”
• Co-developed the curriculum for the university’s postgraduate “CAS UX Management” program. Also coach and evaluate CAS and MAS theses.
• Design and deliver course content across classroom, small-group, and one-on-one formats, creating instructional materials that support applied learning and measurable student development.

Oct 2008 – Jul 2011 · 2 yrs 9 mos · Biel, Switzerland

• I led user research for SRG SSR’s first interactive TV application, shaping a product experience grounded in user insights and designed for widespread public adoption

May 2006 – Dec 2010 · 4 yrs 7 mos · Biel, Switzerland

• As an Interaction Designer, I specialized in crafting intuitive, user-friendly digital experiences for a diverse client base in Switzerland—balancing usability with business requirements