Aug 2021 – Jan 2024 · 2 yrs 5 mos · Mumbai, Maharashtra, India

• Lead the Product Design and Research team for India's Largest Luxury e-commerce, CLiQ's Fashion, Luxury & Beauty omnichannel businesses with 70Million+ monthly visits.
• ▪️ Established and nurtured the Product (UI/UX) design team, culture, processes, and operations from scratch.
• ▪️ Expanded the team from 4 to 20 skilled designers.
• ▪️ Formed a User Research Lab of 6 researchers that serves not just product and design teams, but also the wider organisation by organising customer insight workshops.
• ▪️ Fostered a culture of user research and data-driven design decisions, guiding the team to approach challenges like creative scientists.
• ▪️ Initiated and completed 3 design systems across verticals, covering core elements with detailed implementation documentation, usage guidelines, tenets, and goals.
• ▪️ Facilitated monthly design workshops, providing clear career paths for individual growth and team advancement.
• ▪️ Evangelised data-driven design-impact creation across both customer and business metrics. Leading to higher recognition for the design team within the org.
• ▪️ Worked closely with cross-functional teams like product, business, marketing, and creative to achieve up to 200% growth in primary categories YoY.
• ▪️ Led the redesign of the homepage for all 3 apps, implementing a fluid design system for each vertical, resulting in significant increases in CTRs, conversions, and overall engagement.
• ▪️ Ran tens of A/B Tests every month across touchpoints with product and data teams, consistently enhancing CX and conversions.
• ▪️ Led the creation of AR Makeup/Face Analyzer and other apps for Tata CLiQ Palette's inaugural phygital beauty story.
• ▪️ Conduct regular collaborative workshops aligning design team values, mission, and annual goals.
• ▪️ Guided the project envisioning the future of shopping with AR/VR/Metaverse.

Dec 2019 – Aug 2021 · 1 yr 8 mos · Mumbai Area, India · Hybrid

• Designed an entertainment ecosystem for 1.5 Billion users worldwide.
• Lead the UX Design and User Research Team for all products in MX Player ecosystem:
• ▪️MX Player ( #1 OTT platform in India above Netflix, Amazon Prime by users and watch time, 500M+ Users),
• ▪️MX TakaTak (#2 Short Video Platform in India, Awarded "Best Fun App 2020" by Google, 120M+ Users globally, 20M+ Creators)
• ▪️MX Games (Designed it from its inception to 1M+ daily gamers)
• ▪️MX ShareKaro (Indian ShareIt)
• My role at MX:
• ♦ Co-managed the entire design team with a focus on improving the user experience and conversions for the entire ecosystem.
• ♦ Chiefly responsible for working closely with product, business and engineering to form the product roadmap with user research and data.
• ♦ Taking all the prioritised items from ideation to UX Design, Research and ultimately to Design QA (ensuring everything in the product ships without a single design or operational issue).
• ♦ Worked closely with developers to come up with innovative solutions and push the boundaries of “what’s possible”.
• ♦ Tracked each feature release with business and experience-focused KPIs. Worked with the Product and Data Team to pivot and learn from our A/B Tests.
• ♦ Undertook Design Ops responsibility by mentoring the team, building a culture of research, and helping build/manage a scalable design process
• ♦ Responsible for product design hiring and all public-relations activities for the design team (MX Blog)
• ♦ Designed India's First Interactive Film where users can choose how the movie progresses.
• ♦ Additionally, also contributed as the Chief Editor of MX Player Blogs, Dribbble & and all Employee Generated Content initiatives.

Dec 2019 – Aug 2021 · 1 yr 8 mos · Mumbai, Maharashtra, India

• Lead the experience design & research ops team from 0 to 200M+ Users.
• MX TakaTak is now a unicorn ($1B+ Valuation) and the platform of choice for the next billion creators and short-video fans.
• ▪️ Designed entire UX from scratch and launched the first app in less in 10 days.
• ▪️ Performed highly effective user research studies with creators, brands, agencies and users. Allowing us to get a competitive edge in UX.
• ▪️ Designed in-app video-creation tools that replaced the need for a laptop or 3rd party editing apps for thousands of creators.
• ▪️ Enabled viral brand/marketing campaigns by innovatively integrating them within the product experience.
• ▪️ Performed experiments and A/B tests to optimise the product to excellence.
• #1 Video Entertainment Platform in India | Awarded "Best Fun App 2020" by Google | 120M+ Users globally | 20M+ Creators | Most Downloaded Android App WORLDWIDE Q1 2021 | Now a Unicorn ($1B+ Valuation)

Dec 2017 – Oct 2019 · 1 yr 10 mos · Mumbai Area, India

• Led the Product Design, Growth and Content teams for CoinDCX in their journey from an idea in Starbucks to India's Largest Cryptocurrency Exchange Platform in less than 1.2 Years. It went from 3 to 50 Employees & $0 to $5M+ under my leadership. CoinDCX now is `India's first crypto UNICORN` 🦄 with a `1.1 Billion valuation` (From Eduardo Savarin (Facebook Cofounder), Coinbase, Polychain Capital and more)
• My role:
• ▪️ Officially “Head of Product and Design”, I was responsible for the complete planning, design, user research, growth marketing and release of the product in collaboration with our engineering team.
• ▪️ Designed 14+ independent complex trading products for Web and Mobile for all kinds of crypto users, from experts to beginners.
• ▪️ Pioneered the rise of user-centric simplistic design in the Asian crypto market by focusing on user research and solving for a billion users.
• ▪️ Designed the CoinDCX brand and product from scratch at the time of its launch. Then the product was improved in an agile manner by hiring a larger team of designers and PMs.
• ▪️ Created 1 design system for all products within CoinDCX ecosystem to ensure consistency.
• ▪️ Additionally, led CoinDCX's Growth, Community, Content Marketing and Advertising initiatives building a vast userbase one at a time.
• ▪️ Responsible for a team of 30+ at the time of leaving the company.

Jun 2016 – Jan 2018 · 1 yr 7 mos · Mumbai Area, India

• ▪️ Played the role of a hands-on leader for a newly formed, low-maturity UI UX design team.
• ▪️ Learned to build and manage a multi-disciplinary team, while actively designing for all the core products as a lead designer.
• ▪️ Managed the product design and data analytics team of 12+ for all the digital products across the HDFC RED (Online real estate tools) portfolio.
• ▪️ Created ML and AI-based tools like free-text search, home search by air quality, affordability, infrastructure and more with innovative visualizations for home buyers and brokers.
• ▪️ Designed its online Home-Search app and website which led to its successful acquisition by Quikr for $55Million.
• ▪️ Set up the culture of UX research by acting as a hands-on user researcher. Created a research ops process to analyse customer behaviour and needs including User Interviews, Contextual Meetings, Usability Testing, Expert Review and other methods.
• ▪️ Implemented processes for continuous research. product design and developer handoffs.
• ▪️ Worked closely with the data analytics team. Designed the model for web and app analytics tracking. Set up and communicated KPIs for all teams and build a data-driven decision culture.

Mar 2016 – Aug 2017 · 1 yr 5 mos · Shenzhen, Guangdong, China · Remote

• Collaborated with Chinese-Australian actor Tom Shanahan to reimagine the next future of social shopping.
• Conceived an innovative app that seamlessly unites Brands, Celebrities, Influencers, and Fashion Enthusiasts through innovative video-shopping experiences, dynamic social systems, and exclusive, experiential brand launches.
• Worked in a hybrid model from China and India to spearhead the creation of the Minimum Viable Product (MVP).
• Orchestrated partnerships with numerous actors and influencers in China, amplifying platform engagement.
• Successfully led the acquisition of the MVP to one of China's largest social media corporations, underscoring its viability and value.

Jan 2016 – Dec 2017 · 1 yr 11 mos · Greater Boston Area · Remote

• ▪️ Co-founded GenYLabz, a Boston-based marketing automation agency, playing an integral role in its establishment.
• ▪️ As the partner for Design, Marketing & Technology, played a pivotal role in shaping the growth of Boston-based Marketing & Design Expert Agency
• ▪️ Helped North American startups and venture capitalists turn their websites into lead-generating machines, optimizing every stage of their sales funnel.
• ▪️ Designed UX and UI for early-stage startups in collaboration with startup accelerators and North American startups, including Elephant Learning and LinkedStrategies.
• ▪️ Benefited from the esteemed Manos Accelerator Program for Startups, offering support to early-stage ventures in Growth-Driven Design, User Research, marketing automation, and Conversion Optimization.
• ▪️ Received a distinguished award from Babson College, MA, in recognition of Entrepreneurship excellence.

Aug 2015 – Mar 2016 · 7 mos · Remote

• Joined the founding team in a senior design capacity for this innovative app aimed at detecting developmental disorders in children during their early years
• Brainchild of child prodigy Harsh, backed by luminaries like Guy Kawasaki and Sheryl Sandberg.
• Transformed a visionary idea into a tangible reality by crafting the brand identity and comprehensive mobile app design.
• Catalyzed awareness among thousands of parents, facilitating early intervention and substantially enhancing children's prospects for a healthier future.

Feb 2015 – Jun 2015 · 4 mos

• Transitioned from a Front-End Developer role to UX Manager at an early-stage medical-supplies delivery startup, driving impactful improvements in digital experiences and user engagement.
• Took charge of reimagining the suboptimal website for enhanced scale and user experience.
• Led the comprehensive redesign of the desktop website and spearheaded the creation of a new mobile app from the ground up.
• Strategically introduced blog and forums functionalities to boost user engagement and interaction.

Dec 2014 – Jan 2018 · 3 yrs 1 mo · Mumbai Area, India

• ▪️ Led design initiatives for the UX Design and Conversion Rate Optimization Expert Agency.
• ▪️ Designed websites, apps, and brands for 45+ businesses globally, with on-site projects in the US, Australia, China, and India.
• ▪️ Executed UX/UI Design and conducted comprehensive User Research across diverse industries such as healthcare, AI, ML, SaaS, Ad-Tech, Entertainment, e-commerce, travel, health, growth marketing, and more.
• ▪️ This immersive experience as a hands-on designer and entrepreneur laid the groundwork for my proficiency in developing a data-driven, research-led, and business-focused design strategy.
• ▪️ Conducted multiple 7-day product design-transformation workshops with corporates, focusing on data analytics, research, and user-centric design.
• ▪️ Established a global community for UX designers to learn UX for free as @TopUXDesigners on Instagram, amassing 130,000 followers to date.
• ▪️ Mentored multiple early-stage startups for product design in collaboration with VCs in North America and India.

Aug 2014 – Mar 2016 · 1 yr 7 mos · India

• Served as Google's Student Ambassador for India, tasked with the mission of evangelising Android Development/Design and Cloud Computing to students nationwide.
• Held similar roles with Microsoft and Mozilla, focusing on OS, Dev, and Cloud Products.
• Organised events of varying scales in collaboration with these industry giants
• Educated students, fostering early adoption of their products among aspiring tech professionals.
• Navigated collaborative efforts, contributing to profitable tech events and fostering invaluable industry relationships.
• This experience enriched my ability to influence audiences, orchestrate impactful tech events, and establish meaningful connections within the industry.

Jan 2012 – Jan 2013 · 1 yr · Mumbai Area, India

• Created World's First Notebook for User Researchers and UX Designer, UX Notebook.
• Acclaimed around the world, UX Notebook is a unique user research documentation notebook which also teaches you the UX-Design process named "Pirates of Product" that I created while training design teams across the globe.
• Apart from UX Notebook, we launched multiple other physical products for UX Designers like Wireframe Notebook and Wireframe Sheets.
• Also created a community of 130,000+ designers from all part of the world under the name @TopUXDesigners, founded to distribute TheNicheMind products while offering free design resources and education to everyone.