Jun 2022 – Present · 3 yrs 9 mos

• + Helped 50+ user researchers, designers & product managers in learning how to conduct Product & User Research for their specific needs & contexts.
• + Identified amongst Top 1% of global mentors on ADPList for 4 months. Amongst Top 10% contributors in India. Spent ~3000 minutes mentoring on the ADPlist

Jun 2022 – May 2023 · 11 mos

• + First User Researcher at Apna. I led end-to-end user research & insights activities for B2C Candidate & B2B Employer Job Marketplace along with some business monetisation pieces
• + Building and systemising UXR practices, processes for lean research to support decision making across product, design & business functions

Jul 2021 – Jun 2022 · 11 mos

• + First UX Researcher at BetterPlace. Building & systemizing research operations and laying out research processes for B2B, B2B2C and B2C. Worked on multiple initiatives to strengthen DesignOps and Tech Org at BetterPlace
• + Planning, designing and conducting qualitative + quantitative research activities across B2C for 3 product pods (Job Marketplace, Social Community, Skilling). Conducting multiple generative & evaluative research activities covering attitudinal and behavioral dimensions.
• + Propagating user insights through B2C and bringing to notice potential product/ growth/design opportunities in the ecosystem. Building user understanding and empathy amongst the leadership, business, product, design and tech teams

Nov 2020 – May 2021 · 6 mos

• + Conducted strategic research for MIT + Harvard based impact startup accelerator for underserved entrepreneurs. Designed the website and operationalised marketing vertical.
• + Marketed 1st ‘Demo Day’ which witnessed 180% higher Investor registrations than expected. ~100 VC firms signed up & we supported 359 investor-to-startup connections.

Oct 2020 – Jan 2021 · 3 mos

• + The challenge focused primarily on teaching design-led-innovation methodologies to students from non-design backgrounds in an experiential-learning format. 250+ students from all over India registered for the challenge.
• + Conceptualised the program’s intent and goals, defined key stakeholders, and Designed ‘Methods Toolkit’ for all the problem statements.
• + Participants were provided with 5 real-world problem statements of varying complexity by our partner Design Driven Organisations and NGOs. The events team organized 6 webinars on design methodologies, research, and ideation by industry leaders.

Sep 2019 – Sep 2020 · 1 yr

• + Advocating human-centered approach for problem identification, articulation and solving to aspiring engineers. Organised various workshops to nurture an ecosystem of innovation in IIIT Jabalpur
• + IIC 2.0 of IIIT Jabalpur was given the Performance Rating of 4.5/5 star with score 95/100 by The Ministry of Education

Aug 2019 – Jul 2021 · 1 yr 11 mos

• + Co-ordinating hands-on studio sessions for undergrad students
• + Post-session mentoring and project hand-holding

Jun 2020 – Sep 2020 · 3 mos

• + Extracted insights and correlations from 300+ research reports generated from the Intern from Home Program. Worked primarily on data and sense-making to streamline the chaos into cohesive and actionable Design Reports targeting multiple Industries.
• + Identified amongst the top 5% of the 300 strong-cohort and selected for Meta-Research Initiative mentored by the CEO, responsible for consolidating and showcasing all the interns' work in the public domain under Creative Commons license.
• + Thoroughly studied 50+ Design Research Methods and learned when and how to apply them. Reduced each Research Method to its core to support rapid internalization, The happy accident organically grew into a Design Research Methods picture book for K-12 readers. The project was highly appreciated by the CEO and was featured on Program's Media Platforms

Jul 2017 – Feb 2018 · 7 mos · New Delhi Area, India

• + Designed 30+ issues of DU beat’s weekly print magazine with a circulation of 20,000 copies.
• + Designed multiple identity touchpoints and marks for the organization
• + Designed marketing collateral for multiple media platforms

Jan 2017 – Mar 2017 · 2 mos · Jaipur, Rajasthan

• + Designed collaterals for the American Society of Mechanical Engineers' first international engineering festival in the Asia Pacific Region with 1500+ participants from 20+ countries
• + Designed promotional creatives, brochures, print media, merchandise for various workshops, events, and competitions

Feb 2016 – Jan 2017 · 11 mos

• + Conceptualised the Festival’s theme & collaborated with diverse stakeholders for execution. Ensuring that the creative team deliver its best in given constraints
• + Designing posters, flyers, promos, banners, social media creatives & merchandise for the annual Techno-Cultural fest of LNMIIT Jaipur

Jan 2015 – Jan 2017 · 2 yrs