Jan 2024 – Jun 2024 · 5 mos · Palo Alto, California, United States

• Birdeye is the highest-rated reputation, social media, and customer experience platform for local
• businesses and brands. Over 150,000 businesses use Birdeye’s AI-powered platform to manage online reputation effortlessly.

May 2021 – Dec 2023 · 2 yrs 7 mos · Palo Alto, California, United States

• I spearheaded a revolutionary product transformation, driving a phenomenal 158% increase in value, skyrocketing ARR from $46.5 million to a staggering $120 million. I built India's Design organization from the ground up, fostering a high-performing team of 20 exceptional individuals across the USA and India in product design, visual design, and UX writing.
• Led and oversaw critical projects, From the AI-powered BirdAI to the mobile app redesign focusing on free user engagement. Spearheaded a complete rebranding, revitalizing all modules' user experience (UX) and user interface (UI). This included core products like Social, Payments, Appointments, Marketplace, Listings, Channels and more.
• Beyond design, I played a pivotal role in the core leadership group, championing the Customer Experience Business Charter.
• Kick-started the Magpie design system coupled with robust Design Ops, which streamlined design processes and ensured consistency.
• Built a robust infrastructure: From recruiting and onboarding to toolchain and budget management, I established efficient systems to empower my team and support their success.
• My leadership and vision have propelled product success, fostered a thriving design team, and built a strong foundation for future growth.

Nov 2021 – Present · 4 yrs 4 mos · San Francisco Bay Area · Remote

Mar 2021 – May 2021 · 2 mos

• Working closely with Founder and team members on Experience design and strategy.

Apr 2020 – Jun 2021 · 1 yr 2 mos

• Leading design for Freshservice / Freshrelease (one of the largest Design Practices within Freshworks) by focusing on talent, methods, innovation, and advocacy.
• Built the design process and design team of 20+ designers from an initial size of 2 for supporting different functions within the BU
• I have worked with Business stakeholders and Product teams to define roadmaps, design strategy, and overall product features delivery.
• Guided and coached individuals to individual excellence based on a career ladder framework we defined and established for all roles in the team.

Oct 2017 – Mar 2020 · 2 yrs 5 mos

Jun 2016 – Oct 2017 · 1 yr 4 mos

Nov 2015 – Jun 2016 · 7 mos · Bengaluru Area, India

• Acquired by Quikr

Jul 2014 – Jun 2016 · 1 yr 11 mos · Bengaluru Area, India

• About CommonFloor:
• CommonFloor.com is India's first real estate portal dedicated to apartments and gated communities. It is also the first to host an online community management platform that extends its role way beyond buying, selling or renting properties. We aim to be a one-stop solution for all apartment needs; from finding to managing and connecting with the apartment community.

Apr 2014 – Nov 2014 · 7 mos · New Delhi Area, India

• Project Wiki: https://raxaemr.atlassian.net/wiki/display/RAXAJSS/Easy+Treaty+-+Location+Based+Disease+Treatment
• Github: https://github.com/Raxa/easytreaty
• Easy Treaty is a mobile app that allows users to search for hospitals, doctors, pharmacies and view them on a Google map. And the user can get directions to the location and call if phone number is available. If the user is a registered user he can view his profile after logging in and he can make appointments with doctors. The user can mark his favorite locations. The app will support language translation.

Jul 2013 – Aug 2014 · 1 yr 1 mo · New Delhi Area, India

• Field based research in rural INDIA to evaluate health information system. Raxa is a mobile and web-based health information technology company, based in India, creating health-related content and software to connect and inform patients, providers and payers. Raxa is dedicated to creating a free healthcare information system and an open-source electronic medical record (EMR) for mostly poor, sometimes illiterate, patients and their overworked providers who are always in need of reliable health information accessible on mobile platforms.
• Delivered Hospital solutions,
• Physician Practice Management Solutions,
• Electronic Medical Record Solutions,
• Portable Personal Health Record Solutions,
• Home care based TeleHealth solutions,
• Health Portals,
• Community health solutions,
• TeleRadiology solutions,
• Electronic Health Record Solutions for various countries including India.

Apr 2013 – Jul 2014 · 1 yr 3 mos · Gurgaon, India

• Creating workflows, user scenarios, wireframes, mockups, visual design and usability testing and reviews for demand side platform and data analytics features. Information visualisation
• Prototypes- Low/High Fidelity
• User and customer surveys
• Marketing/Creative communication designing
• planning and facilitating usability testing
• Interaction Design

Dec 2012 – Mar 2013 · 3 mos · New Delhi Area, India

• Creating prototypes,wireframes, web layouts, developing HTML pages & CSS. As usability practitioner maintained usability standards.

Oct 2010 – Sep 2011 · 11 mos · Salem Area, India

• Interactive Interior design group specializing in commercial and retail design.Repeatedly recognized for creative, conceptual and analytical talents, AutoCAD and design proficiencies and exemplary work ethic.
• Generated new development deals for a real estate development company that focuses on multi-family residential projects, including real-estate market analysis.

Apr 2009 – May 2009 · 1 mo · India

• Under went training in Traffic Analyzer and developed a Human resources management system. I was a part of the software testing process as junior software intern.

May 2008 – Jul 2008 · 2 mos · Chennai International Airport,India

• Suggested improvement of working ergonomics, which increased working efficiency of the operators by 28%