Nov 2023 – Jan 2024 · 2 mos · Chile · Hybrid

• ‣ Helped AdMetricks clarify where to play and how to grow—leading UX research and market discovery that aligned their vision, sharpened the roadmap, and ultimately supported the company’s acquisition by global company Similarweb.

Feb 2023 – Nov 2023 · 9 mos · Chile · Hybrid

• ‣ Strengthened Adah’s positioning during pre-seed investment by aligning founders and stakeholders on product vision, strategy, goals, KPIs and a clear roadmap to reach 100K+ users by 2024.
• ‣ Designed, tested and built a platform for women’s financial wellbeing, with over 45K registered users reaching complete user journey and 98% reporting a significant impact in their personal finances health and literacy.

Dec 2020 – Dec 2022 · 2 yrs · Switzerland · Hybrid

• ‣ Directed the product global merger between ArchDaily, Architonic, and Designboom, aligning strategy, products, UX, design, technology and culture across 250+ employees in 20+ countries.
• ‣ Led a 42 people team and oversaw product vision and delivery across all core systems (CMS, CRM, data infrastructure, client platforms, etc), establishing recruitment, upskilling, workflows and frameworks, improving team performance and accelerated product delivery cycles by 35%, serving a community of 15M+ monthly users.
• ‣ Directed the digital platform UX overhaul across 8 global products, integrating unified design patterns, wireframes, and interaction libraries.
• ‣ Led the development of in-house tracking and analytics system with 3.6 billion annual page views, enabling 1,500+ B2B clients to make data-informed decisions.

Feb 2019 – Nov 2019 · 9 mos · Provincia de Santiago, Santiago Metropolitan Region, Chile

• Product School is the world’s first technology business school. Teaching Product Management, Data Analytics, Coding, Digital Marketing and Blockchain to professionals across 15 campuses worldwide and offer the same courses live online. All courses are taught by real-world product managers working at top technology companies such as Google, Facebook, Slack, Airbnb, LinkedIn and Netflix.
• As an Organizer for Santiago, I help connect passionate product people with expert product people and innovative businesses.

May 2016 – Dec 2020 · 4 yrs 7 mos · Chile

• ‣ Re-designed and scaled ArchDaily’s core business model (flywheel approach), improving architects satisfaction, increasing operational efficiency by 475% and overall revenue by 350%.
• ‣ Built the product framework, from lifecycle management to ICE scoring and confidence models, aligning teams and streamlining execution, increasing client renewals and reducing time-to-market for new features by +50%.
• ‣ Grew user engagement by 860% embedding user discovery and UX optimisation into every product cycle (curated content <> scale platform mechanics).
• ‣ Scaled ArchDaily’s registered user base from 1M to 6M, expanding value, engagement and influence globally.
• ‣ Introduced monthly client-centric KPIs for the product team, including direct client meeting targets, satisfaction metrics, and churn reduction goals.
• ‣ Built structured feedback loops that turned client insights into actionable product improvements, cutting churn from 40% to 15%, while driving +30% improvement in NPS, and higher renewal and upsell rates across key accounts.
• ‣ Fostered experimentation pipelines to test new technologies, emerging formats and user behaviors, increasing the POC-to-launch ratio to 32%.

Nov 2014 – May 2016 · 1 yr 6 mos · Chile

• ‣ Launched expansion into China, Peru, Colombia, and Brazil, driving +40% global traffic growth, +1M new users, and +35% YoY revenue.
• ‣ Redefined the newsletter strategy, boosting engagement by 200%, growing subscribers from 200K to 400K, and increasing open and click rates by 30%.
• ‣ Acted as the single point of contact between business and development teams, ensuring clear priorities and smooth execution across markets.

May 2014 – Mar 2015 · 10 mos · Chile

• ‣ Managed key client accounts as a strategic partner, providing tailored solutions and proactive support to enhance satisfaction and long-term loyalty.
• ‣ Cultivated relationships built on trust, empathy, and responsiveness, anticipating needs and creating memorable experiences to drive retention.

Jan 2014 – Mar 2015 · 1 yr 2 mos

Dec 2012 – Mar 2013 · 3 mos · Hong Kong SAR

• ‣ Supported hospitality design projects from concept to completion, assisting with client coordination, material sourcing, and site management. Gained hands-on experience in interior design, project planning, and customer success ensuring spaces meet client expectations and operational needs.

Nov 2011 – Mar 2012 · 4 mos · Santiago, Chile

• Assisted in project management for Plastigama Ltda., overseeing the design and construction of a small-scale industrial facility including warehouse and administrative offices. Supported site visits, coordination of technical specialties, and management of architectural details and documentation.

Mar 2011 – Dec 2011 · 9 mos · Santiago, Chile

• Assistant Professor of the Colour and Composition Course,
• obligatory course within the Architecture Career at Universidad del Desarrollo

Jun 2009 – Aug 2009 · 2 mos · Regimiento de Colchagua

• Urban Project Design for Military Basis at Colchagua Region, Chile.
• Includes Housing project, military services dependences, Family/Visits housing, sports and recreational infrastructure, training camps, Ceremonial Square.