Dec 2023 – Present · 2 yrs 3 mos

• Cadmus is a first-in-market online, authentic assessment platform powering the delivery of written, open-book and in-place exams for every academic discipline in the higher education sector.
• Used in 50+ countries, Cadmus removes learning participation barriers by providing educators and diverse student cohorts with access to high-quality, guided and supportive assessments to improve student success.

Sep 2023 – Present · 2 yrs 6 mos

Mar 2023 – Sep 2023 · 6 mos

• Associate Director - Product Design, designing for an ecosystem of automotive ownership related services for the Indian consumer.

Apr 2021 – Mar 2023 · 1 yr 11 mos

• Associate Director - Product Design. Hiring Product, UX, UI Designers and Researchers

Sep 2020 – Mar 2021 · 6 mos

Sep 2022 – Sep 2022 · 0 mo · Gandhinagar, Gujarat, India

• Understanding Virtual Social Behaviour - M.Des 3rd Semester - Strategic Design Management

Oct 2019 – Mar 2020 · 5 mos

• On behalf of Moonraft, started the product design practice for UST Global's Products and Platforms team in Trivandrum. Coached cross-functional product teams on user-centric design thinking methodologies and on using design sprints as a tool for continuous user discovery and experience design validation. Set up the groundwork for a design system for all products in the ecosystem.
• I also played a key role in designing the processes and lifecycles for scouting, evaluating and then executing on new product opportunities. Worked in close association with the Chief Product Officer, Directors of Product Management and Product Architecture for the same.

Aug 2018 – Sep 2020 · 2 yrs 1 mo

Feb 2018 – Jul 2018 · 5 mos · Bengaluru, Karnataka, India

• Worked as a UX strategist and designer on projects across various domains; finance, banking, hospitality, tourism etc. Designing experiences for omni-channel services involving voice, AI and other non-conventional interfaces, to facilitate digital transformations for multi-national clients transitioning from conventional brick-n-mortar businesses.

Jan 2017 – Jan 2018 · 1 yr · Gandhinagar, Gujarat

• Lernr is the first platform that ventures into personalized offline micro-learning learning experiences. It leverages machine and human intelligence to deliver enriching learning experiences through a peer based value chain. As co-founder and CEO, I am responsible for business development, innovation strategy, marketing and outreach.

Aug 2016 – Jan 2017 · 5 mos · Gandhinagar

• Scientific research into applications of cognitive neuroscience and behavioural theory in creativity and learning. Culminated in the publication of a paper at the International Conference on Creativity and Cognition in Art & Design (ICCCAD) 2017

Oct 2015 – Dec 2015 · 2 mos · Gandhinagar

• Digital strategy consultancy for healthcare service aggregator. Brand development strategy, promotion, product placement, social media, SEO and outreach.

Dec 2013 – Aug 2016 · 2 yrs 8 mos · India

• Worked with multiple brands, agencies and individual startups, providing services of Design consulting, Graphic Design, UX/UI Design, Digital Growth Strategy - Marketing, Customer Experience, Technical drawings and 3D Visualizations

Jul 2013 – Nov 2013 · 4 mos · Vadodara, Gujarat, India

• Architectural Design, Professional Presentations, Public Talks on Design in Architecture

Jun 2011 – Aug 2011 · 2 mos · Internet Based

• Technology Blog Writer

May 2010 – Aug 2012 · 2 yrs 3 mos · Internet Based

• Developed comprehensive digital content strategy for several brands and service providers.
• Supervised and managed teams of marketing specialists, content providers, SEO specialists, and strategists to provide best end to end content strategy and development solutions.