Feb 2023 – Jul 2025 · 2 yrs 5 mos · Greater Bengaluru Area

• Designed and implemented an intuitive Flight Deals Page, driving a 40% increase in topline base for budget-conscious travellers.
• Led the transition to an advanced recommender system, optimizing user experience and achieving a 65% improvement in conversion.
• Introduced user behaviour analytics tools like Clarity and Smart-look to drive design decisions and enhance user engagement.

Oct 2022 – Jan 2023 · 3 mos · Greater Bengaluru Area · Hybrid

• Developed a comprehensive deck for a stakeholder pitch, showcasing multi-post functionality to streamline content distribution for creators.
• Led bi-weekly workshops on UX fundamentals, empowering the design team and researchers with essential principles.
• Achieved increased project effectiveness through enhancing team knowledge and skills.

Apr 2021 – Oct 2022 · 1 yr 6 mos

• Conducted research and designed a spray service flow crucial to 90% of business revenue.
• Optimized onboarding and homepage experiences, increasing retention rates and CTR.
• Developed an immersive quiz for farmers, driving 50% of daily active users.

Jul 2020 – Mar 2021 · 8 mos · Bhopal, Madhya Pradesh, India · Hybrid