Mar 2021 – May 2023 · 2 yrs 2 mos · Bengaluru, Karnataka, India · On-site

• 1) Crafted engaging, customer-focused designs for acquisition campaigns, boosting app installs and user engagement.
• 2) Collaborated in ideating and delivering high-standard motion designs, animations and videos, across platforms.
• 3) Defined and upheld visual standards aligning with brand voice, ensuring consistency and premium quality across outputs.
• 4) Led design and shipping of the Chqbook Debit Card - key offering under the newly launched Current Account. Executed premium launch videos and feature teasers for Current Account, showcased at Singapore Fintech Festival 2022, garnering industry attention.
• 5) Collaborated across product and business teams to design and launch Chqbook Insurance with consistent web-based UI journeys across Health, Motor, and Term Life verticals using established design systems.

Oct 2019 – Mar 2021 · 1 yr 5 mos · Bengaluru, Karnataka, India · On-site

• 1) Independently developed the Greetings module to drive an increase in Daily Active Users (DAUs).
• 2) Led in-house production from filming and editing of feature videos to explain app functionality in a light-hearted, user-friendly manner.
• 3) Ideated and produced high-quality assets and videos for Facebook, Twitter, Instagram, and YouTube to showcase all app features.
• 4) Designed and optimised unique ad sets for various audience segments while incorporating regular feedback from stakeholders and leadership.