Jan 2024 – Present · 2 yrs 3 mos · Wilmington, NC

• At Outerbloc™, I serve as the Founder and Creative Director, where I specialize in delivering brand and website sprints for growth-stage B2B companies. My focus is on repositioning clients as industry leaders, ensuring they resonate with enterprise buyers, investors, and top talent.

Jan 2024 – Apr 2024 · 3 mos

• Collaborated closely with the founder to redesign the product UI, enhancing user experience.
• Repositioned the brand with a modern and clean design to attract target customers.
• Refined the overall product design strategy to align with market needs and customer preferences.

Mar 2023 – Dec 2023 · 9 mos

• Led rebranding initiative for website and marketing efforts which caused a decrease in ad spend from an average of $200 CPA to $100 CPA
• Guided efforts on conference and event organization to prevent production issues between in house and agency teams
• Streamlined daily performance marketing content production from Adobe into Figma and Canva to meet deadlines quicker

Jan 2023 – Mar 2023 · 2 mos

• Initiated new marketing branding guidelines & design system for web and product UI to increase efficiency and collaboration efforts across global teams
• Designed multiple landing pages for website and Newsroom UI along with an overhaul for overall website UI to increase average time on page
• Spearheaded the release of new brand standards for marketing assets such as: infographics, case studies, white papers, POV docs, social media, release documentation, & ad campaigns to increase customer interest in activity in cloud software ecosystem
• Led branding & design asset production for multiple annual conferences and events where 2,000 attendees from across the globe were able to join and participate in an industry leading user conference
• Designed & arranged keynote slide decks for conferences & customer demonstrations to help executives convey messages resulting in closing deals, opening new sales leads, and increasing ROI

Jul 2021 – Feb 2023 · 1 yr 7 mos

Jul 2019 – Jul 2021 · 2 yrs

Feb 2018 – Jun 2019 · 1 yr 4 mos · Wilmington, North Carolina Area

• Managed Advertising team through the creation of 50+ ads each day for publications spanning across the US which resulted in successfully maintaining designs for thousands of ad clients
• Facilitated effective collaboration with clients to align on project goals and deliverables which increased successful project outcomes and strengthened client relationships with the Creative Director
• Successfully led design revision rounds with the team leading toward approval times of numerous publications every month

Feb 2015 – Jun 2019 · 4 yrs 4 mos · Wilmington, North Carolina Area

Apr 2014 – Sep 2014 · 5 mos · Wilmington, North Carolina Area

• Design advertisements for publications
• Email clients

Oct 2012 – Dec 2014 · 2 yrs 2 mos · Lynchburg, Virginia Area

• Demonstrated flexibility and adaptability in managing multiple branding projects simultaneously while completing undergraduate degree
• Contributed to the growth and success of the university's event management program by creating template design systems for other in-house designers to reuse files for future events and programs