Afifa .

Product Manager

Bengaluru, Karnataka, India9 yrs 2 mos experience

Highly Stable

Key Highlights

Over 6 years of experience in product design.
Expert in simplifying complex user experiences.
Led impactful design initiatives at Microsoft and Adobe.

Stackforce AI infers this person is a Product Designer specializing in user-centered design for SaaS and E-Commerce industries.

Contact

Skills

Core Skills

Product DesignUser Experience Design (ued)E-commerce

Other Skills

Product IdeationConcept DevelopmentUser Interface DesignProduct thinking & UX StrategyResearch & MetricsInteraction & Visual DesignUser ResearchProduct ConceptDigital StrategyMobile DesignUX ResearchWeb Design

About

Hi, I’m Afifa, a product designer with over 6 years of experience building thoughtful, user-centered experiences across consumer and enterprise products. I’ve worked on a range of design problems from simplifying complex cloud migration journeys at Microsoft Azure to creating AI-powered collaboration tools in Microsoft Teams, and streamlining e-commerce experiences at Blinkit. I enjoy tackling ambiguity, working across disciplines, and bringing clarity to messy systems. My approach combines systems thinking with attention to craft and a deep focus on real user needs. I’m especially drawn to spaces where design can simplify complexity, drive impact at scale, and support meaningful outcomes. Outside of work, I love exploring music, art, and creative storytelling; interests that often inspire my design process.

Experience

9 yrs 2 mos

Total Experience

1 yr 4 mos

Average Tenure

9 mos

Current Experience

Adobe

Senior Experience Designer • Adobe Express

Aug 2025 – Present · 9 mos

Microsoft

Designer II

May 2022 – Aug 2025 · 3 yrs 3 mos · Remote

Azure SQL Migration | Cloud Infrastructure | Bangalore
Designed and shipped Azure SQL Arc database migration experience used by Fortune 500 companies, shaping a left-to-right journey that improved user confidence and migration success rates.
Pioneered UX vision for the DMS Center, a centralized migration tracking dashboard adopted across Azure Migrate and Arc, enabling estate-level visibility and accelerating migration velocity.
Developed responsive, modular workflows for SKU recommendations, provisioning, and readiness checks—reducing setup time and ensuring usability across platforms.
Partnered with cross-functional teams to ship Arc-native migration flows—used across 1,000+ enterprise migrations and scaled across Azure Migrate & SSMS.
Microsoft Teams | SMB + Consumer Collaboration | Noida
Crafted responsive onboarding and collaboration flows for SMBs across mobile and desktop—improved first-time task completion, reduced support tickets and boosted discovery of external collaboration tools in Teams.
Designed a mobile-first Daily Briefing MVP for SMBs to triage missed meetings and chats—validated a scalable self-chat pattern, intentionally structured to evolve into a Copilot-powered assistant.
Synthesized research from VSB interviews to craft product vision and influence quarterly roadmap priorities.
Improved Google Sync UX across mobile and desktop for Teams for Life—enhanced reliability and engagement for 10,000+ users.
Led an AI-first Copilot initiative using Smart Replies to surface contextual tools in chat and meetings—improving discoverability and reducing cognitive load for SMB users.

Product IdeationConcept DevelopmentUser Interface DesignProduct thinking & UX StrategyResearch & MetricsInteraction & Visual Design+2

Blinkit

Product Designer

Jul 2019 – May 2022 · 2 yrs 10 mos · Gurgaon, Haryana, India · Hybrid

Formerly ‘grofers’ - Product Discovery & Growth | Monetization Experience | Supply Chain Experience | Consumer Tech & B2B Marketplace | Gurugram
Designed a self-serve bidding platform for retail brands, enabling partners to create, manage, and track ad campaigns. The platform significantly increased ad adoption and became a key monetization driver, contributing to multi-crore revenue during its first year.
Redesigned out-of-stock and substitution flows during COVID supply disruptions—guided users to trusted alternatives using behavioral nudges, improving conversion by 12.8% and increasing AOV by ₹150.
Designed mobile-first consumer discovery experiences—revamped home feed, product listings, and tail category UX to boost conversion by 21% and add ₹1.75L in daily revenue.
Created merchant tools used by 5,000+ partner stores—improved inventory accuracy, pricing controls, and business management workflows.
Redesigned mobile fulfillment workflows for delivery agents and warehouse pickers—cut task time by 20% while improving clarity and usability under operational constraints.

Product IdeationConcept DevelopmentUser Interface DesignE-CommerceProduct ConceptUser Research+1

Indian institute of technology, kanpur

Project Engineer

Aug 2018 – May 2019 · 9 mos

Conducted in-depth behavioural research and prototyping for SPATIA, a spatial learning tool aimed at enhancing visualisation skills among novice designers.
Designed Obscura digital toolkit for visual learning; contributed UI, IA, and testing for middle school curriculum enhancement.
Built and tested inclusive learning games for children with autism, with a focus on core interaction principles and defined accessibility guidelines.

Product IdeationConcept DevelopmentDigital StrategyProduct Design