D

Dominic Francis

Product Manager

London, England, United Kingdom15 yrs experience
Most Likely To Switch

Key Highlights

  • Over 14 years of experience in product design.
  • Expert in leading cross-functional design teams.
  • Passionate about leveraging AI for team collaboration.
Stackforce AI infers this person is a Fintech and MarTech expert with a strong focus on user experience design.

Contact

Skills

Core Skills

Ui DesignUser Research

Other Skills

AccessibilityAdobe Creative SuiteAgile DevelopmentAnalytical SkillsAxureAxure RPAzureB2B SoftwareBankingBusiness-to-Business (B2B)Creative Content CreationCreative Problem SolvingCreativity and InnovationCross-functional Team LeadershipCustomer Experience Design

About

www.dominic-francis.co.uk (password on request) Transforming digital experiences through strategic design leadership and data-driven innovation. As a Lead End to End Product Designer and aspiring Digital Experience Director with over 14 years of experience, I help organisations create customer-centric digital products that drive measurable business growth. You can explore my work and approach at www.dominic-francis.co.uk. I specialise in leading cross-functional teams of designers, developers, and product managers to deliver innovative, scalable solutions across mobile, web, and enterprise platforms. My hands-on, player-coach leadership style means I actively contribute to product strategy, UX design, and technical execution whilst mentoring teams to perform at their best. Above all, I'm practical and adaptable—focused on just getting things done whilst maintaining quality and user focus. What drives me: Creating digital experiences that solve real user problems whilst achieving ambitious business objectives. I thrive in fast-paced, collaborative environments where stakeholders, creative teams, and technical experts come together to build something meaningful. My approach combines: • Strategic vision with tactical execution—working with C-suite executives to develop long-term digital transformation roadmaps • User-centric design thinking with commercial acumen—ensuring every decision is both user-focused and profitable • Data-driven insights with creative problem-solving—building bridges between analytics and design to create measurable impact • Team empowerment with hands-on leadership—fostering inclusive, high-performing teams whilst staying close to the work I'm particularly passionate about leveraging AI to enhance how teams collaborate and projects run. By integrating intelligent tools and processes, I help organisations work more efficiently, make better decisions faster, and unlock new levels of productivity across design and development workflows. Whether it's increasing revenue through improved user journeys, reducing operational costs through better-designed systems, or minimising risk through evidence-based decisions, I focus on creating sustainable, meaningful impact that moves the needle for both users and businesses. Always eager to connect with fellow leaders, practitioners, experts, and business owners to share insights and explore how thoughtful design can drive transformation. Let's build something great together.

Experience

15 yrs
Total Experience
1 yr 1 mo
Average Tenure
2 yrs 4 mos
Current Experience

Natwest

Senior Product Designer (UR, UX & UI)

Jan 2024Present · 2 yrs 4 mos · London, England, United Kingdom · Hybrid

  • Drove conversion rate optimisation across loan and credit card customer journeys, directly improving business outcomes
  • Revitalised dormant user testing and research operations, re-establishing continuous discovery practices
  • Championed accessibility initiatives through specialised work with customers in vulnerable situations (CIVs)
  • Created service design blueprint for loans and credit card ecosystem as part of service design initiative, mapping current state and identifying future opportunities across the wider NatWest landscape
  • Provided strategic guidance for the expansion and enhancement of NatWest's design system, improving flexibility and customer experience
  • Mentored junior designers and researchers within NatWest's Graduate scheme, developing emerging talent
BankingRetail BankingFigma (Software)figmaUI DesignUser Research+4

Santander

Senior UX Design Researcher

Jan 2023Dec 2023 · 11 mos · London, England, United Kingdom · Hybrid

  • Redesigned end-to-end mortgage application services for three distinct user groups: customers, brokers, and agents
  • Developed junior design and research talent through Santander's Graduate mentorship programme
BankingRetail BankingUser Research

Facebook

UX Researcher (Rapid Research Team) via Career Moves

Jul 2021Dec 2022 · 1 yr 5 mos · London, England, United Kingdom

  • Delivered rapid-turnaround user research for Ads Manager as core member of Rapid Research team, supporting product velocity
  • Provided research guidance and insights to global design teams across multiple markets
  • Led validation and evaluation studies for Ads Manager product releases, informing go/no-go decisions
  • Established global metric scoring framework for Ads Manager, standardising performance measurement
  • Created educational materials on Ads Manager for senior leadership, later adopted as official employee onboarding content
SASSFacebook AdsBusiness-to-Business (B2B)B2B SoftwareRemote User TestingUser Experience+2

Nationwide building society

Lead UX Specialist

Mar 2020Jul 2021 · 1 yr 4 mos · London

  • Successfully launched Landlord Lifeguard, an open banking SaaS product enabling landlords to manage property portfolios, finances, and tax returns
  • Rebuilt design and research operations from the ground up following organisational challenges, establishing efficient workflows and "done is better than perfect" philosophy to drive delivery momentum
Business-to-Business (B2B)

Endeavor

User Experience Specialist

Oct 2018Feb 2020 · 1 yr 4 mos · London Chiswick

  • Established User-Centred Design practice as the first UCD hire across the EMEA region, building design capability from the ground up
  • Built and maintained strategic partnerships with external collaborators across the US, Eastern Europe, and Asia
  • Delivered end-to-end design and launch of IMG Models Talent app, from concept through to market release
  • Rescued underperforming Hyde Park Winter Wonderland digital experience through conversion rate optimisation consulting, recovering ticket sales following unsuccessful external agency redesign

Kingfisher digital, part of kingfisher plc

UX Researcher

Jan 2018Oct 2018 · 9 mos · London

  • Conducted evaluative and exploratory research for 3D bathroom and kitchen visualiser, directly contributing to increased sales across both categories
  • Led discovery workshops with in-store kitchen and bathroom designers and sales staff to identify role requirements and optimise the store experience
  • Championed UX design and research capabilities across the DIY Digital Innovation Hub, raising visibility of team achievements and expanding stakeholder understanding of design value

Basement crowd

UX Specialist

Oct 2016Dec 2017 · 1 yr 2 mos · London, United Kingdom

  • Pioneered UX function as first design hire, establishing collaborative ways of working across UX, UI, Product, and Business teams
  • Successfully launched two products in the legal technology sector:
  • Sparqa: Question and answer service enabling businesses to understand their legal responsibilities across different industries
  • Juriosity: Legal knowledge network, professional directory, and self-publishing platform transforming how the legal community connects and promotes expertise—digitising traditional Bar Council directories into a professional social network
  • Introduced user testing and research methodologies, establishing evidence-based evaluation practices across product development

Spotless

UX Researcher (freelance)

Aug 2016Aug 2016 · 0 mo · London

  • Delivered user research support on large-scale UX research project, exceeding brief through proactive client engagement and additional value creation

Unibet group

UX Architect

Jul 2015Aug 2016 · 1 yr 1 mo · London, United Kingdom

  • Led successful launch and redesign of poker and casino mobile applications
  • Conducted exploratory design and research for new daily fantasy sports app
  • Delivered continuous feature development and compliance updates in response to evolving jurisdiction requirements and gambling licences, including player safety and self-exclusion capabilities

Breezie

Senior UX Consultant (Freelance)

Jun 2015Jul 2015 · 1 mo · London, United Kingdom

  • Redesigned tablet application for elderly users, strengthening digital connections between seniors and their friends and family

Totaljobs group

UX Architect

Oct 2014May 2015 · 7 mos · London, United Kingdom

  • Identified and resolved critical usability issues across TotalJobs platform
  • Mapped and optimised jobs-by-email service user journeys
  • Redesigned TotalJobs Group brand presence, increasing visibility for talent attraction
  • Delivered end-to-end design of Candidate Count, a service enhancing sales conversations between TotalJobs Group and recruitment partners

Aimia inc

User Experience Specialist

Jun 2012Aug 2014 · 2 yrs 2 mos · London, United Kingdom

  • Pioneered UX function as first hire across EMEA region, establishing cross-functional ways of working with Product, UI, and Development teams
  • Embedded User-Centred Design principles across Nectar's digital ecosystem, including website, mobile and tablet applications, and web browser toolbar
  • Redesigned Nectar Card online registration, reducing customer complaints whilst increasing conversion to 87%—generating an additional £1.4 million in revenue
  • Designed and launched Nectar's first iPad application
  • Conducted user research that identified design improvements, saving £45,000 in unnecessary development costs for Nectar's iPad app
  • Recognised as Customer First champion, educating colleagues in UX and User-Centred Design principles

Pixel group

User Experience Architect

Oct 2011May 2012 · 7 mos · Willow House 72-74 Paul Street, City of London, Greater London EC2A 4NA Get dir

  • Delivered website redesigns and launches for diverse clients across multiple sectors:
  • Digital Gurus (recruitment agency)
  • ClickTools (SaaS enterprise survey software)
  • Jeff Beck (celebrity guitarist)
  • Grippy.co.uk (tyre fitting service in Milton Keynes)

Amberlight partners

User Experience Consultant

Jan 2011Oct 2011 · 9 mos · Amberlight Partners Ltd 58 Bloomsbury Street London WC1B 3QT

  • Supported user research across various PlayStation titles, including dance and amusement park games
  • Published exploratory research findings on smart and interactive TV systems
  • Delivered rapid-turnaround mobile research for Orange (now EE), defining design requirements for their mobile app shop homepage

City university london

Interaction Lab Assistant

Jun 2010Jan 2011 · 7 mos

  • City University London has a department devoted to user experience and User Centred Design my roles and responsibilities include the following. The interaction lab offers many services including:
  • Lab hire:
  • This is where lab services are hired out to external clients and students who wish to conduct user research.
  • Consultancy:
  • The interaction lab would also be asked to provide usability and accessibility reports to external clients such as Westminster City Council.

Education

City St George’s, University of London

Human Centred Systems MSC

Sep 2009Jan 2011

University of Southampton

IT & Organisations — Computer Science

Sep 2004Jul 2007

GCSEs

Business Studies (B); B; B; B

Wimbledon College

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