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Aditya Pratap Singh

Design Manager

Mumbai, Maharashtra, India11 yrs 6 mos experience
Highly Stable

Key Highlights

  • Led a team of 18 designers at IndiGo Airlines.
  • Achieved significant improvements in conversion rates and customer satisfaction.
  • Founded a successful healthcare startup recognized at global events.
Stackforce AI infers this person is a UX and Product Design leader in the Aviation and Healthcare sectors.

Contact

Skills

Core Skills

User Experience DesignDesign ManagementDesign StrategyProduct DesignProduct Strategy

Other Skills

After EffectsAndroidArduinoBusiness DevelopmentCSSConcept DevelopmentData analysisDesign ThinkingEntrepreneurshipExperience DesignFigma (Software)HTMLHealthcareHuman Computer InteractionIllustrator

About

As a UX leader with over 11 years of experience in data-driven design, I transform complex business challenges into intuitive digital experiences that drive measurable results. At IndiGo Airlines, India's largest airline, I lead a dynamic team of 18 designers who are reimagining the travel experience across web, mobile, and emerging platforms. My expertise lies in aligning user-centric design with business objectives, resulting in significant improvements in conversion rates, customer satisfaction, and revenue growth. Throughout my career at organizations including IndiGo, Intermiles (Etihad Company), Dineout, and Tarantula Labs, I've consistently delivered digital products that balance aesthetic excellence with functional performance. I'm passionate about building scalable design systems and fostering collaborative environments where designers thrive alongside product, technology, and business teams. My approach combines strategic vision with hands-on execution, ensuring that every touchpoint delivers exceptional value to both users and stakeholders.

Experience

Indigo (interglobe aviation ltd)

2 roles

Lead Design Manager

Promoted

Aug 2024Jun 2025 · 10 mos

  • Spearheading digital transformation at India's largest airline through end-to-end design strategy across web and mobile platforms, delivering hassle-free experiences at every touchpoint.
  • Key Achievements:
  • 🚀 Design Leadership: Built and scaled an 18-member design organization embedded in pod-based structures supporting consumer platforms, agent portals, SME solutions, loyalty programs, travel marketplaces, and internal applications.
  • 📈 Business Impact: Drove measurable results through user-centric design: 11.39% improvement in web funnel efficiency, 37.08% enhancement in app performance, and 9.24% increase in direct-to-consumer revenue share.
  • ⚡ Process Optimization: Reduced design-to-development handoff time via streamlined workflows, standardized component libraries, and collaborative design systems, accelerating time-to-market and improving team productivity.
  • 🔄 Strategic Partnerships: Partnered with CPO, CTO, and CDIO to align UX strategy with IndiGo's evolution from monolithic to microservice architecture, enabling more agile and consistent user experiences.
  • 🌟 Product Innovation: Conceived and launched multiple lines of business including BluChip (loyalty program), hotel bookings, flight+hotel packages, cab services, gift cards, and e-commerce initiatives.
  • 💡 Experience Design: Created seamless user journeys across digital platforms, balancing aesthetic excellence with functional performance while addressing complex travel needs.
  • 🔍 Data-Driven Optimization: Implemented testing and analytics frameworks to refine user experiences, significantly improving conversion rates.
Figma (Software)LeadershipProgram ManagementStakeholder ManagementUser Experience DesignDesign Management+1

Lead User Experience Designer

Sep 2022Jul 2024 · 1 yr 10 mos

Figma (Software)User Experience Design

Jetprivilege

Senior Product Designer

Jan 2019Mar 2022 · 3 yrs 2 mos · Mumbai Area, India · On-site

  • As a Senior Product Designer at InterMiles, I've had the privilege of leading multiple consumer-focused projects from inception to execution. In this role, I've worked closely with cross-functional teams, including SVPs, VPs, Product Managers, Martech experts, Advanced Analytics professionals, and Marketing teams to drive innovation and enhance our members' experiences.
  • Key Achievements:
  • Hotel Booking Platform: Conceptualized, designed, and optimized the hotel booking platform, catering to a user base of over 10 million members.
  • Flight Booking Platform for Business User: Spearheaded the conceptualization and design of the flight booking platform specifically tailored to meet the needs of our business travelers. This initiative focused on providing a convenient and efficient booking journey.
  • Digistores Platform: Led the conceptualization, and design of the Digistores platform, exclusively designed for InterMiles members. This platform aimed to enhance the shopping experience and engagement for our loyal members.
  • Affiliate Shop Platform: Successfully redesigned and optimized the Affiliate Shop platform, resulting in improved user engagement and conversion rates.
  • Design System: Collaboratively co-created a comprehensive design system to ensure consistency and coherence across various platforms and products. This initiative contributed to a unified brand identity and enhanced user experience.
Figma (Software)Product Design

Tarantula labs

Founder

Apr 2015Jun 2018 · 3 yrs 2 mos · Gurgaon, India · On-site

  • I founded OroDoc, a cloud-based Electronic Health Record (EHR) SaaS platform designed for progressive and community hospitals. I collaborated closely with investors, the business development team, design team, and engineering team to align our efforts with business objectives.
  • Key Achievements:
  • Secured Seed Investment: Successfully secured seed investment from an angel investor, laying the foundation for OroDoc's growth.
  • Leadership: Led a dynamic, cross-functional team of 15 members, fostering a collaborative environment for innovation and success.
  • Product Strategy: Focused on defining and executing a comprehensive product strategy and roadmap, encompassing Doctor appointment scheduling, AI-based Electronic Health Record, Patient communication tools, Pharmacy management, and Hospital Information System (HIS) applications, covering financial, clinical, and operational needs.
  • Team Development: Built and mentored a talented design and engineering team, driving product development and ensuring high-quality solutions.
  • Go-to-Market: Collaborated to co-create successful launch and go-to-market strategies, effectively introducing OroDoc to the healthcare industry.
  • User Adoption: Onboarded over 50 hospitals and served more than 75,000 patients on our platform, demonstrating the impact of our solutions.
  • Recognitions:
  • OroDoc was recognized among the best startups in the healthcare domain at Web Summit Surge Alpha 2015.
  • Finalist at Novatia 2016 at BITS - Pilani Goa Campus.
  • Received the "Best Start-up from Ahmedabad" award at Startup India Rocks 2016.
  • Selected to participate in the Global Summit in Paris 2016, showcasing our international presence.
  • Part of a distinguished group of 300 Innovative Digital Health, eHealth, and mHealth startups in India, reflecting OroDoc's pioneering role in the industry.
  • Proud member of the Startup India, FBStart, and Microsoft Bizspark startup programs, demonstrating our commitment to innovation and technology.
Figma (Software)Product Strategy

Momoe

Product Design Intern

Apr 2014May 2014 · 1 mo · Bangalore

  • Worked closely with founders and engineering team to define and lead the design process and creative vision for products—from idea generation, research, and concept sketches, through the development of the user experience and visual design.
  • Conducted qualitative user research to understand the users requirements in the context in which they might use the mobile payment application.
  • Lead all aspects of design for Android & IOS app, which enables users to pay real life merchant through smart phones.
  • Partnered with developers to prototype and build cohesive user experience.

Freelancer

Product Design Consultant

Jun 2013Sep 2017 · 4 yrs 3 mos · Gurgaon, Haryana, India

  • As an independent Product Design Consultant, I provide product design strategy and user-centric design for my clients. I have worked with a wide variety of clients ranging from small businesses, brand new start-ups all the way up to fortune India 500 companies.
  • Companies I have worked with: Tesseract-Mixed reality startup, Maruti Suzuki- Automobile manufacturer , Provenance Technologies-Education tech startup, Dineout-Table reservation startup
Figma (Software)Product Design

Dineout.co.in

UX Designer & UI Developer

Sep 2012Jun 2013 · 9 mos · New Delhi Area, India

  • Engaged with the founders, business development team and engineering team to achieve the established business goals.
  • Conducted comparative research and stakeholder interviews to understand interaction model and user flow of diners.
  • Devised a strategy for building a mobile app, leading to more efficient workflow for design and front-end development.
  • Designed low & high fidelity mock-ups and wireframe for cross platform dashboard for restaurants to manage online booking.
  • Designed and developed user friendly cross platform mobile app for diners to book their table instantly.
  • Improved the information architecture, page layout, and aesthetics of the old website to decreased bounce rate.

Indian institute of technology, guwahati

Research Intern

Jun 2012Aug 2012 · 2 mos · Guwahati Area, India

  • Explored different medium to provide mobile information. Designed a smart lighting to provide information to user based on mobile phone activity under the guidance of Prof. Keyur Sorathia
  • Explored the field of Tangible User Interaction.
  • Designed and developed android native app.
  • Designed and developed functional hardware using arduino.

Ongc

Intern

Jun 2010Jun 2010 · 0 mo · New Delhi Area, India

  • successfully completed training on Networking technologies.

Education

National Institute of Design

Master's Degree — New media design

Jan 2013Jan 2017

Indian Institute of Management Ahmedabad

New Technology Application and Designing Business Model — Business

Jan 2014Jan 2014

Bharati Vidyapeeth

B.Tech — computer science engineering

Jan 2007Jan 2012

Kendriya Vidyalaya

Senior School — Computer Science

Jan 2005Jan 2007

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