Nov 2023 – Present · 2 yrs 4 mos · Chennai, Tamil Nadu, India · On-site

• As a Senior Product Designer at Integrate, I drive impactful design solutions that enhance the user experience and help achieve business goals. I collaborate closely with stakeholders, product owners, and users to gather insights, identify pain points, and craft intuitive, user-centered solutions through research, product analysis, and design thinking.
• I have led key redesigns for core modules like Campaign Management, Reports & Analytics, and Lead Management (including Lead Review, Transformation, Enrichment). Additionally, I have contributed to design system by building core components like Global navigation, Data table, Page headers and Tokenised Foundational elements (Colors, Typography, etc.)
• Beyond product design, I mentor junior designers, manage design system governance, and oversee design operations. Through my work, I have improved usability, feature adoption, and opt-in experiences, directly impacting NPS scores and driving overall product success.
• Key Achievements & Impact:
• Campaign Management Redesign: Drove significant user efficiency, reducing time-to-task for campaign creation by 60%, increasing task success rate to 85%, and reducing error clicks by 40%.
• Reports & Analytics Redesign: Elevated user confidence and satisfaction, resulting in a 7-point increase in NPS, 80% feature adoption, and boosting the User Confidence Score from 6.1/10 to 8.9/10.
• Design System & Operations: Oversaw design system governance and mentorship, achieving 95% component adoption in the product. Enhanced usability and accessibility through new typography and color standards, and improved team efficiency by implementing a new Jira ticketing flow.

Apr 2022 – Nov 2023 · 1 yr 7 mos · Mumbai, Maharashtra, India · Remote

• As the Founding Designer at Lio, I defined the strategic vision and owned the end-to-end user experience, spearheading the company's successful pivot from a legacy spreadsheet application to a powerful no-code app builder. My role centered on translating business goals and extensive user research into intuitive, high-impact design solutions.
• I drove significant product success across both design leadership and core product redesigns:
• Elevated User Satisfaction and Engagement: I led the full redesign of the mobile application, which had a user base of over 4 million downloads. This effort significantly improved usability and aesthetics, directly resulting in app store ratings increasing from 3.9 to 4.3 stars and a 15% lift in Daily Active Users (DAU).
• Ensured Product Scalability: I conceptualized and developed the company's Design System. This strategic work minimized UI debt, achieved 90% component reuse across the growing platform, and ensured consistency and scalability across the new no-code platform architecture.
• Built and Mentored Design Function: I established the company's foundational design culture and processes, successfully building and mentoring a team of 3 product designers. These standardized processes were critical in streamlining collaboration, ultimately increasing design-to-engineering velocity by 20%.
• I leveraged continuous research (usability testing, surveys, competitive analysis) and collaborated closely with stakeholders, PMs, and engineering teams to ensure seamless execution and delivery of experiences that empowered businesses and drove significant product adoption and engagement.

Dec 2020 – May 2022 · 1 yr 5 mos · Chennai, Tamil Nadu, India · Hybrid

• At Kissflow, I led the end-to-end user experience for the Case Management tool—part of Kissflow's workflow management platform. As an individual contributor, I collaborated cross-functionally with product, engineering, and QA teams to design and ship key features that improved product usability, adoption, and user satisfaction.
• I worked on several core modules including user onboarding, board view redesign, task watchers, quick filters, and a WYSIWYG form editor for the low-code platform. I translated complex user and business needs into intuitive design solutions that directly contributed to business OKRs.
• One of my key contributions was initiating and designing Kissflow’s first PWA app for Case Management, informed by deep user research. I led the mobile design system creation, developed prototypes for testing, and successfully shipped the app—resulting in increased user engagement and a significant reduction in task completion time.
• In addition to product design, I was an active contributor to the Kissflow Design System, creating scalable components, implementing design tokens, and driving adoption across teams. I also played a key role in organizing design libraries and contributing to the internal Design Chapter to uplift design quality and consistency throughout the organization.

Aug 2020 – Dec 2020 · 4 mos · Chennai, Tamil Nadu, India · Hybrid

• Sovablu is an enterprise-focused, AI-driven no-code application development platform that empowers businesses to create complex, scalable, and Cloud-native applications in a fraction of the time.
• Key Contributions:
• Design System Leadership: Led a team of 3 designers to build the Sovablu Design System from scratch, including all foundational elements and the comprehensive component library, ensuring platform-wide consistency.
• Core Application Design: Owned the end-to-end UX/UI for critical application modules, including the Flow Logic Builder, master detail pages (List/Detail), configuration screens, and Home Screen Dashboards with custom widgets.
• Platform UX/UI: Designed key screens and flows that enable users to build robust, complex, and scalable applications without writing code.
• Brand & Adoption: Contributed to product marketing and adoption by creating custom illustrations, personalized icons, product demo videos, and the marketing website.
• I leveraged continuous research (usability testing, surveys, competitive analysis) and collaborated closely with stakeholders, PMs, C executives and engineering teams to ensure seamless execution and delivery of experiences.