Dec 2021 – Jul 2023 · 1 yr 7 mos

• Primarily am responsible for shaping product strategy, understanding customer pain points & achieving business objectives for Google Cloud VMware Engine. Being the First & Sole UX Lead in the team, I ve built experiences for 10 key
• offerings that generated 80MM ARR in 2021-22.
• I have setup a user first culture in the team I led, by working with the stakeholders across Eng/Product/ Design and creating rituals that enabled my team to contribute via UX Collabs, Voice of Customer, Contributing to OKR planning & setting product
• priorities.
• In 2022, I've led a public launch of GCVE that's
• consistent with the overall design language/UX patterns of Cloud. This new experience resulted in wider adoption and revenue upside from 80M to 130M ARR as we acquired 200 new customers to adopt our Compute offering.

Jul 2021 – Dec 2021 · 5 mos

Aug 2020 – Jul 2021 · 11 mos · Bengaluru, Karnataka, India

• Leading the design for vSphere - Lifecycle Management Module. This includes the process of installing vSphere software, maintaining it through updates and upgrades, and decommissioning it across on-premises and cloud.
• In this role, I work closely with the product management, front-end, and back-end engineering, design system team, and other designers in the vSphere ecosystem.
• Primarily, I contribute to the product strategy & quarterly roadmap by conducting independent user research to understand the VI Admin persona in greater detail and their pain points on an ongoing basis.
• I collaborate with my peers during product identification/definition, establishing a hypothesis, low-fidelity & high fidelity designs & working with engineers throughout the development cycle,
• and finally measuring the impact of updates shipped and planning iterations with the larger team.

Nov 2018 – Jun 2020 · 1 yr 7 mos · Bengaluru Area, India

• Leading product design for the future of customer intelligence platforms for Advertisers around the world.
• Work closely with our Engineering and Product teams to translate user and business goals into engaging and delightful design solutions.
• Actively participate in all stages of new product development, from concepting and foundational user research, to building and iterating on an MVP.
• Use qualitative and quantitative feedback to inform product and design strategy.
• Be a leader in the organization for UX and user-centered design — mentoring other product designers and product teams.
• Deliver products that have a tangible impact like saving time, effort and increasing productivity for our customers.

Dec 2017 – Nov 2018 · 11 mos

• Lead and manage a client's team for some top clients like banking, e-commerce, real estate, transportation, healthcare and more. Independently planned the design strategy, problem scoping and worked with junior designers to drive project deliverables ground up.
• Be a mentor for designers and identify knowledge gaps and build career plans and constantly motivate them to grow. Also, onboard new team members and interns into a project team.
• Support my team as they enable outstanding, Design Thinking-driven outcomes for clients. Contribute to the overall IBM iX design strategy. Maintain relationships with all business units represented in the IX Studio. Collaborate with design managers and stakeholders worldwide, but especially the IBM IX Studio - Austin, London, and Dubai.
• Promote an external network within the local Design community and universities in New Delhi, Bangalore. Evangelize IBM Design and Design Thinking within IBM and across clients.

Apr 2016 – Dec 2017 · 1 yr 8 mos

May 2015 – Apr 2016 · 11 mos · New Delhi Area, India

• Collaborated with Product Managers, Engineers, and other partners to translate user needs and goals into elegant product designs and interfaces for the Multi-Mediation Product Suite.
• Used best practices to design for the full life cycle, from requirement refinement to full fidelity prototypes.
• Partnered with the larger design team to identify user research needs and conduct investigative research and usability tests for Digital BSS
• Work with the Engineering team to get the technical business needs to be met while ensuring that the user experience is the top priority. Engage my Design peers to ensure a consistent and cohesive user experience as they move across different platforms and tasks.
• Led usability sessions and interpret market data as you fuse business requirements into functional software while championing the user along the way. Practiced a highly efficient, iterative design process with light documentation to support product vision.
• Rapidly developed sitemaps, user flows, wireframes, mocks, and specs and was responsible for the entire design process.

Apr 2014 – May 2015 · 1 yr 1 mo · Phoenix, Arizona

• At United Health Group, I conducted user research on multiple products and experiences in our eco-system. I primarily work with accessibility products as my prime concentration.
• We collect and analyze user behavior data through a variety of channels, such as user testing, semi-formal interviews, observation, surveys, A/B testing, and formative & summative studies.
• I work cross-functionally with UX, Product Management and Engineering to incorporate user-centered research at all stages of the product cycle.
• I seamlessly communicate results and illustrate suggestions to product teams through clear writing. I also work very closely with the stakeholders and design studies intended to understand user behavior and attitudes.
• We collaborate with Content Strategy to measure the impact of copy changes. I also study and analyze the user experience on the site through a wide variety of qualitative methods.
• Yet times we recommend and run appropriate A/B tests (or other) to measure the impact of product changes.

Apr 2012 – Apr 2014 · 2 yrs · Houston, Texas

• At Intergraph, I played a very challenging role by leading multiple user experience studies including persona creation, scenario mapping, contextual inquiry’s, user interview’s and moderated multiple focus groups. These research findings and experience’s I have etched have helped in making informed decisions towards our UX strategies to solve many of our customer’s problems.
• Experienced in collaborating with designers, product owners, development, and documentation throughout the product lifecycle and provided relentless support to build world class user experiences for our customers.
• I was responsible to define workflows, sketch storyboards and translate initial ideas to working prototypes which can be used to take initial customer feedback.
• I have hands-on experience to conduct contextual inquiries, user interviews & remote usability sessions and gather feedback at this stage of product life cycle. Consolidating these research findings and producing crisp feedback reports in one of my core strength. I have proven experience in facilitating multiple customer visits across US and UK.
• Backed up by the customer knowledge I gained, I was involved in defining new interaction and visual pattern libraries for Intergraph customers. This library was built to be used by our fellow designer’s during design phase.