Oct 2022 – Mar 2024 · 1 yr 5 mos · Singapore · On-site

• Donut.cx (Lummo's flagship product) helps businesses engage with their prospects and customers through relevant contextual broadcasts, resulting in higher open rates, engagement, and conversion. Additionally, it also helps customer support through Donut.cx's multi-channel messaging, central customer database, and real-time analytics capabilities.
• I lead Product Design at Lummo with a team of 12 product designers, UX writers and a FE engineer. Also, directly responsible for the delivery of our core features around Inbox, Broadcasts and Automations.

Jan 2022 – Oct 2022 · 9 mos · Singapore

• Part of the founding team that launched Aspire as one of the first B2B Neobanks out of Singapore.
• Responsible for end-to-end user experience across all platforms which drove $6Bn+ in annualised
• NTV.
• Hired and mentored a team of 20 product designers, 4 design managers, 2 visual designers and a
• product illustrator.
• Spent ~40% time in designing core features like Multi-user access, Multi-currency accounts,
• Expense management, Invoicing, Budgets, Cards and Transfers.
• Built Aspire's Design System and principles for cross-platform designing.
• Conducted primary & secondary research and usability tests for key features.
• Setup processes to ensure smooth working between PMs, PDs and engineering teams.
• During my stint as Head of Product Design, our NPS went up from 42 to 75, one of the highest in
• SaaS

Feb 2021 – Jan 2022 · 11 mos · Singapore

Mar 2020 – Feb 2021 · 11 mos · Singapore

Nov 2018 – Dec 2019 · 1 yr 1 mo · Bengaluru, Karnataka, India · On-site

• End-to-end responsibility for revenue generation through display advertising on the product with 20M+ monthly active users.
• Built strategies to drive and optimize programmatic revenue of $50,000 in MRR.
• Communicating with clients and stakeholders for requirements, feedback and future planning.
• Solutioning, breaking down problems, flushing out detailed stories and communicating the same with the team
• Responsible for creating non-intrusive ad opportunities through redesigning web app for seamless display advertising.
• Drove Direct Deals with children-friendly brands such as Microsoft and GenerationGenius.
• Day-to-day on the floor execution, stand-ups, IPMs and unblocking developers
• Lead a team of 4 engineers and designers.

Nov 2015 – Dec 2019 · 4 yrs 1 mo · Greater Delhi Area · On-site

• Scaled a P2P social marketplace to half-million users with a CAC of $0.20.
• Drove sales of $40,000 in 6 months with a 30% MoM growth.
• Recruited a team of 25 across technology and business domains.
• Raised an investment of $300,000 over multiple rounds from angel investors in India and a VC in the US.
• Pitched at several forums such as RISE, Hong Kong in 2017 [declared pitch winners in our category] and SlingShot, Singapore in 2018 where we won
• several accolades.
• Developed start-up and scaling cost, revenue, P&L estimates.
• Responsible for end-to-end product UI/UX and architecture.
• Drove partnerships with regional and international players in events' space.
• Developed and executed marketing programs and business solutions resulting in increased company exposure, customer traffic, and sales.
• Managed employee benefits program, monthly expenses, vouchers and filed quarterly tax.