Nov 2023 – May 2025 · 1 yr 6 mos

• Led cross-functional team in redesigning Xstream Play OTT for mobile, web, and large screens, resulting in a 1.5x increase in average screen-time and a 10% growth in subscriptions.
• Led the design for Wynk Studio from inception, contributing to 5% of total music streams.
• Led the design from inception for Airtel Gaming MVP and scaled it to 50k organic users.
• Manage and mentor a team of 15 designers, grow them to meet their aspirations.

Jun 2021 – Apr 2025 · 3 yrs 10 mos

• Leading vision & strategy to deliver the customer centric experience for Xstream Play OTT, Xstream DTH TV, Wynk Music, Wynk for Artist & Airtel Gaming. Driving user engagement as the north star metric and prioritising user retention as the ultimate goal.
• Partner with external stakeholders (e.g., Sony, Lionsgate, etc.) and internal teams (product, content curation, growth, marketing), to define and gain buy-in on product strategy.
• Collaborate with other leads and program management staff to establish clear design tasks, schedules, and expectations.
• Engage in frequent feedback to raise the bar on quality through collaboration.
• Hire, mentor, and manage future designers, enabling them to reach their potential.

Nov 2019 – May 2021 · 1 yr 6 mos · Gurgaon, India

• Led the re-design for post booking and service delivery experience, increased
• Delivered NPS by 10%.
• Revamped the service rating and feedback collection system, resulting in a
• 42% decrease in negative ratings and a 4.8% increase in repeat bookings.
• Revamped the subscription selling experience, increased subscription rate by
• 6.2%.

Jan 2018 – Oct 2019 · 1 yr 9 mos · Noida Area, India

• Led research and design for Paytm POS machine from scratch, now utilized
• by over 8 million merchants in India.
• Built multiple products from the ground up, including Paytm Bank, Paytm for
• Business, Hotels, and Customer Lifecycle Manager.
• Present the research findings to the CEO, align stakeholders, and design solutions to the identified problems.

Oct 2017 – Jan 2018 · 3 mos · New Delhi Area, India

• Created onboarding, curation, and exploration experiences for India Heritage
• Walk Festivals 2018.
• Designed web experience for museums to establish their online presence for
• the Museum of India program.

Feb 2017 – Jun 2017 · 4 mos · New Delhi Area, India

• Built experiences for Afghan children to empower them, fostering lasting societal change.

Apr 2015 – Dec 2016 · 1 yr 8 mos · Gandhinagar

• Design & developed the 'Kidoro Health' app for expectant mothers, integrating diverse healthcare services at one place.

Jan 2015 – Apr 2015 · 3 mos · New Delhi Area, India

• Document and design a real-time web feed capturing the aftermath of the 2015 Nepal earthquake, featured in global media like Washington Post & NY Times.

Mar 2012 – Jun 2014 · 2 yrs 3 mos

• Developed mobile apps like ANZ Insurance, My Stocks, and My Expenses for clients such as ANZ Bank and Cisco.