Alicia Kranjc

Product Manager

San Francisco, California, United States11 yrs 1 mo experience

Key Highlights

Led product launches from zero to GA.
Grew greenfield products by over 300%.
Improved access to care in healthcare tech.

Stackforce AI infers this person is a Product Manager with extensive experience in SaaS and healthcare industries.

Contact

Skills

Core Skills

Product ManagementMarket ResearchCollaboration Tools

Other Skills

Adobe Creative SuiteAdobe IllustratorAdobe XDAgile MethodologiesCADCompetitive AnalysisCustomer ServiceData AnalysisDesign ResearchFinanceFundraisingHuman-centered DesignInVisionJIRALeadership

About

👋🏻 I'm Alicia - a product leader with 9 years of experience building user-centric, “wow-this-makes-my-job-easier” tools. Currently, I am the Product Manager on Figma's Community team, building tools and resources for the most spirited community I know - designers (and those who work with them). Previously, I’ve built B2B products in e-commerce, healthcare, and construction tech across web, iOS, Android, and Windows - with a focus on canvas-based visual creation and collaboration tools. My work has spanned global teams and driven outcomes like improving access to care and reducing inefficiencies in large-scale construction workflows. I’ve launched products from zero to GA - leading discovery, defining MVPs, running betas, and scaling to wide adoption. I’ve personally conducted thousands of user interviews, grown greenfield products by 300%+, and contributed to mature platforms with 20K+ WAU.

Experience

11 yrs 1 mo

Total Experience

1 yr 3 mos

Average Tenure

10 mos

Current Experience

Figma

Product Manager

Jul 2025 – Present · 10 mos · San Francisco, California, United States · Hybrid

PM working on the Community team

Replo

Product Lead

Oct 2023 – Jun 2025 · 1 yr 8 mos · San Francisco Bay Area · On-site

Mission: Change the way e-commerce teams build, test, and measure their digital presence.
Helped scale the no-code site builder. Built out the Analytics & A/B Testing Platform 0->1. Oversaw revenue 3.5x over my tenure.

Spanning labs

Head of Product

Jun 2022 – Sep 2023 · 1 yr 3 mos · San Francisco Bay Area

$8M Seed funded startup building AI powered tooling for Sales Engineering and Developer Experience teams.

Market ResearchCompetitive AnalysisUX ResearchProduct Management

Career break

Personal goal pursuit

Nov 2021 – Apr 2022 · 5 mos

Autodesk

2 roles

Senior Product Manager

Promoted

Apr 2020 – Nov 2021 · 1 yr 7 mos · San Francisco Bay Area

Built out a Markups & Collaboration experience across Autodesk Construction Cloud products. Ensuring everyone on a construction project can communicate changes, update, and edits directly where they're building - in the 2D/3D documents themselves. 10K WAU + 1M+ markups monthly.

Market ResearchCompetitive AnalysisUX ResearchProduct ManagementCollaboration Tools

Product Manager

Jul 2019 – Apr 2020 · 9 mos · San Francisco Bay Area

Competitive AnalysisUX ResearchProduct Management

Plangrid

Product Manager at PlanGrid (Acquired by Autodesk)

Nov 2018 – Jul 2019 · 8 mos · San Francisco Bay Area

PlanGrid was acquired by Autodesk.
Managed the Submittals product, streamlining a tedious construction process into an automated, simple workflow - including ML applications. Oversaw 2.5x increase in sales of Workflows product suite add-on.

Competitive AnalysisUX ResearchProduct Management

Nowpow

2 roles

Product Manager

Promoted

May 2018 – Oct 2018 · 5 mos

Built products that helped connect patients with Health and Social Services to support their whole patient care. Scaled the NowPow product suite from 2 to 6, adding 2 revenue streams.

Competitive AnalysisUX ResearchProduct Management