Aug 2018 – Apr 2019 · 8 mos

• Following the acquisition of Mention by Mynewsdesk this role centers on leading the combined marketing organization with a mission to grow the business from $30m to $100m ARR in the Communications & Social Listening SaaS segment
• Key Responsibilities & Achievements to date include:
• Scaling of lead funnel to over 10,000 leads per month from 125 countries
• 75% of sales now marketing and product generated
• Creation of acquisition and conversion strategy for both self-serve online sales and delivery of leads to enterprise sales teams in European and US
• Creation of combined marketing organization – Demand, Growth/Product Marketing, Communications across 6 locations (Sweden, France, US, UK Germany)
• Creation of multi-product and brand marketing strategy
• Co-creation of effective SDR organization to qualify leads for inside sales hubs
• Creation of API (Developer) and Channel (Agency) marketing strategy

Jan 2015 – Jul 2018 · 3 yrs 6 mos

• With 60% - 80% of the buyer journey completed before a customer interacts with a sales organisation this role centred on delivering a sustainable growth strategy for Mynewsdesk through the development of an optimized and intergrated marketing and sales funnel. This together with responsibility for brand and value proposition development and product, demand and content marketing.
• Key Responsibilities & Achievements to date include:
• ARR $15m – $30m
• 50% + of sales pipeline now marketing generated
• Marketing Strategy Development
• Build out of Marketing organization to 23 FTEs
• Creation of Growth / Conversion Team
• Creation of Demand Generation - Online Acquisition
• Creation of Content Marketing Team – across customer journey
• Marketing Automation Process Optimization & Measurement
• Value Proposition & Brand Positioning
• Management of Regional Marketing Operations (Nordics, UK, Germany, Asia, US)
• Strategic Partnerships & Corporate Development – Mention Acquisition
• 2017 winner of Cannes Lion (Cannes), Webby (New York), Guld Ägget (Stockholm) - Give Beep
• 2016 winner DA&D (New York), Drum (London), SPINN & 100 Wattaren (Stockholm) - Give a Beep
• 2015 B2B Campaign of the Year "MynewsdeskNow"- Gold (SPINN)
• 2015 Content Marketing Campaign of the Year "MynewsdeskNow"- Silver (SPINN)
• Sweden's Top 10 Marketer on Linkedin

Oct 2009 – Dec 2014 · 5 yrs 2 mos

• Probably the best learning experience of my career to date. Joined a passionate team of 20 people in a back street of Stockholm and grew it to 120 people in 7 geographic markets becoming market leader in the PR and Marketing SaaS segment in the Nordics. All within 5 years. My personal focus was on monetizing the Mynewsdesk SaaS platform through both market penetration in Sweden and market expansion internationally.
• Key Responsibilities & Achievements included
• $ARR $500k - $15m
• Profitable Revenue Growth x 5 with 70% 5 year (CAGR)
• Working with still operational founder team (CEO, CPO, CTO) to organize for scalable growth
• Creation and execution of Mynewsdesk Growth Strategy
• Strategic and Operational Management of Sales, Marketing and Customer Success – 100 FTEs
• Introduction of Financial and Operational SaaS metrics (Growth, COCA, CLTV) across the organization
• Establishment of greenfield international operations
• Execution of 2 growth acquisitions – Germany (DDP Direct) & Norway (Intermedium)
• Creation of People, Customer and Business/Finance goals
• Establishment of key channel and strategic partnerships

Jun 2017 – Apr 2018 · 10 mos

• Sold to Lime Technologies. Sparta was founded in 2014 and is a fast growing SaaS company that helps organisations with knowledge and tools to increase and sustain employee motivation over time. Everyone at Sparta is convinced that success is achieved through True Motivation and we want to help organisations to measure and reward activities that tap into and foster their team’s True Motivation

Aug 2016 – Aug 2022 · 6 yrs · Stockholm, Sweden

• LRF Media is Sweden's leading media house for the green sector. Our mission is to create advantage, inspiration and entertainment for everyone living and working in the countryside. With brands like ATL, Land and Land Lantbruk plus Lantmannen our publishing company is market- leading within the green sector. Board member advising on turn-around and digital transition.

Jan 2007 – Sep 2009 · 2 yrs 8 mos

• Responsible for meeting Nordic region and CIS revenue targets (2007 - 73%, 2008 67% yr on yr growth)
• Responsible for strategic development of PR Newswire in Nordic and CIS markets
• Secured a strategic channel partnership agreement with OMX Nordic Exchanges for all Nordic markets
• Developed viable strategic business case and execution strategy for entry into CIS / Russian market
• Responsible for recruiting, training and management of Nordic and CIS sales team
• Overall responsibility for development of Nordic and CIS client relationships
• Part of implementation team for entry to Middle East and Indian markets
• Winner of 2008 EMEA Best Sales Team

Jun 2005 – Dec 2006 · 1 yr 6 mos

• Responsible for PR Newswire’s entry across all 4 Nordic markets
• Responsible for meeting Nordic region revenue targets
• Responsible for creation and implementation of Nordic sales strategy
• Responsible for recruiting, training and managing a Nordic sales team
• Responsible for creating and developing a Nordic client base
• Winner of 2006 EMEA Best Sales Manager

Jun 2003 – Jun 2005 · 2 yrs

• Responsibility for new business acquisition and key account management in the UK and North American sales organization
• Part of Global Account Team based in New York
• Selling across a range of PR Newswire products to FTSE 350 companies
• Winner of 2005 - EMEA Best Individual Sale Award ($200k)
• Winner of 2004 – EMEA Best New Business Salesperson Award ($1.2m new business revenue)

Aug 1999 – May 2003 · 3 yrs 9 mos