Kirsti Lang

Content Writer

Cape Town, Western Cape, South Africa16 yrs 3 mos experience

Most Likely To Switch

Key Highlights

Developed a successful content strategy at Commsor.
Grew blog traffic by over 120% in one year.
Cultivated a podcast audience of ambitious marketers.

Stackforce AI infers this person is a Content Marketing and Podcasting Specialist with a focus on SaaS.

Contact

Skills

Core Skills

PodcastingContent StrategySeo CopywritingMarketing

Other Skills

Analytical SkillsBloggingContent ManagementContent Management Systems (CMS)Content MarketingCopy EditingCopy editingCopywritingCreative WritingDigital ContentDigital JournalismEditingEntertainmentEntertainment JournalismFacebook

About

Hi, I'm Kirsti! 👋 I talk about marketing, social media, tools, and remote work. By day, I'm a content marketer at Buffer. By night, I'm a podcaster and creator, cultivating an audience of ambitious marketers looking to level up their productivity, tech stacks, and careers.

Experience

Buffer

2 roles

Senior Content Writer

Promoted

Dec 2023 – Present · 2 yrs 3 mos · Remote

Content Writer

Aug 2023 – Dec 2023 · 4 mos · Remote

The anonymous marketer podcast

Podcast Host

Nov 2023 – Aug 2024 · 9 mos · Remote

Podcasting

Commsor

2 roles

Content Lead

Promoted

Jan 2022 – Aug 2023 · 1 yr 7 mos

Built the content strategy from the ground up.
Hired my own team.
Grew blog traffic by over 120% in 12 months with SEO and Community-led content strategies.
Managed and grew the subscriber base of 2 newsletters, both with open rates consistently between 35% and 42%.
Established an external creators’ programme of more than 40 experts.
Published 2 eBooks, generating 1,000s of leads.
Produced and hosted a podcast with more than 1,300 downloads.

SEO CopywritingContent StrategySearch Engine Optimization (SEO)MarketingContent Marketing

Content Creator

Mar 2021 – Jan 2022 · 10 mos

Created and maintained a weekly content calendar that included two newsletters, a blog, a forum, and social platforms.
Interviewed and collaborated with industry thought leaders on blog creation.
Created all marketing copy for new features, products, and acquisition announcements.

Marketing

Hearst uk

Fitness Editor, Women's Health

Jun 2019 – Mar 2021 · 1 yr 9 mos · London, United Kingdom · On-site

Wrote 2 celebrity cover features.
Developed 360° multimedia features that included print, digital, and video components.
Managed the magazine’s ‘Best Body’ fitness section.
Wrote and edited in-depth health and fitness features.
Created search engine-optimised and socially shareable celebrity, fitness, health, and fit-tech content for the Women’s Health website.

Media24 (pty) ltd

3 roles

Senior Content & Digital Editor, YOU Magazine

Apr 2016 – May 2019 · 3 yrs 1 mo · Cape Town Area, South Africa

Conceptualised and wrote engaging, entertaining news, lifestyle, and celebrity stories to feature on the magazine cover.
Rewrote copy by other journalists to fit the YOU tone and style.
Managed the YOU Digital Team, website and social media.
Managed the production of educational infographics.
Conceptualised, commissioned, and edited copy for the YOU Tech page.