Mar 2024 – Aug 2025 · 1 yr 5 mos

• Led the marketing function for a growing B2B SAAS startup, taking full ownership of campaigns, revenue targets, and executive alignment.
• Increased Sales Accepted Leads by 88% year over year in Q1 and Q2 2025.
• Piloted account-based marketing campaign to generate opportunities with a 50% higher ACV.
• Collaborated with Sales and Partnerships teams to create cohesive overall strategy for go-to-market functions.
• Mentored and retrained a team of 3 marketing specialists to assume new roles

Aug 2021 – Mar 2024 · 2 yrs 7 mos

• Managed a team of 2 content specialists within a larger marketing team reporting to Director or Growth Marketing, while also serving as lead content writer.
• Increased blog traffic 16X and leads generated from organic content 3X.
• Wrote and edited blogs, eBooks, emails, website pages, video scripts, and other assets.
• Oversaw ideation, planning, and execution of a regular podcast and original YouTube video series.
• Tracking and measured the success of content initiatives though Search Console, HubSpot and other data sources.

Sep 2018 – Aug 2021 · 2 yrs 11 mos

• Established the company’s first dedicated B2B marketing department to promote our services to prospective clients in the education sector, eventually leading a team of 3 marketing specialists.
• Increased Sales Qualified Leads by 50% year over year, and organic website traffic by 30%.
• Developed multichannel strategy including organic SEO, social media, email marketing, webinars, and events.
• Assisted in the conception and planning process for new products and services.

Sep 2017 – Sep 2018 · 1 yr

• Led a team of 6 writers creating blogs, landing pages. and other marketing assets for clients in the education sector.
• Edited blogs, marketing strategies, landing pages, and emails to ensure they met client standards and specifications.
• Onboarded new hires and fully trained them on writing standards and SEO best practices.
• Liaised with clients to develop campaign strategies, evaluate results, and optimize for success.

Sep 2015 – Sep 2017 · 2 yrs

• Wrote blogs, email sequences, landing pages, eBooks and other content assets for clients in the education sector.
• Lead writer for high profile clients including Falmouth University, University of London and the Graduate Management Admissions Council.
• Lead writer on B2B company blog, which shared marketing insights with over 5,000 subscribers.
• Developed and wrote personas and key messages, marketing strategies, and digital marketing audits.

Jun 2009 – Mar 2013 · 3 yrs 9 mos

• Formerly one of Ireland´s leading local and independent music websites
• Regular featured contributor for music news and album reviews
• Interviewed a diverse range of both local and international artists
• Contributed to company strategy and worked to increase online presence and web exposure

Jun 2009 – Mar 2013 · 3 yrs 9 mos

• Formerly one of Ireland´s leading local and independent music websites
• Regular featured contributor for music news and album reviews
• Interviewed a diverse range of both local and international artists
• Contributed to company strategy and worked to increase online presence and web exposure

Oct 2008 – Apr 2015 · 6 yrs 6 mos

• One of Ireland´s Largest commercial banks with branches nationwide
• Managed own portfolio of over 200 accounts, dealing specifically with customers in
• financial difficulties
• Worked proactively with customers to find solutions to financial issues
• Took customers step by step through budget planning processes
• Worked out and agreed affordable payment plans for customer debts
• Monitored and dealt with all customer issues and queries within portfolio
• Recategorized workflow queues to improve day to day efficiency

Oct 2008 – Apr 2015 · 6 yrs 6 mos

• One of Ireland´s Largest commercial banks with branches nationwide
• Managed own portfolio of over 200 accounts, dealing specifically with customers in
• financial difficulties
• Worked proactively with customers to find solutions to financial issues
• Took customers step by step through budget planning processes
• Worked out and agreed affordable payment plans for customer debts
• Monitored and dealt with all customer issues and queries within portfolio
• Recategorized workflow queues to improve day to day efficiency

Aug 2007 – Jun 2008 · 10 mos

• Title Insurance company within IFG mortgages
• Verifying redemption figures and issuing final cheques to creditors of customers in
• final stages of remortgage process
• Dealing with day to day customer queries
• Calculating and advising customer´s of shortfalls in remortgage agreements

Aug 2007 – Jun 2008 · 10 mos

• Title Insurance company within IFG mortgages
• Verifying redemption figures and issuing final cheques to creditors of customers in
• final stages of remortgage process
• Dealing with day to day customer queries
• Calculating and advising customer´s of shortfalls in remortgage agreements

Mar 2007 – May 2010 · 3 yrs 2 mos

• Local community radio station
• Presented and produced a two hour weekly radio show
• Involved in long term planning and strategy for radio station

Jan 2004 – Aug 2006 · 2 yrs 7 mos

• One of Ireland´s Largest Supermarket Chains with branches nationwide
• Restocking aisles
• Unloading warehouse deliveries
• Dealing with customer queries
• Operating checkouts