Dec 2021 – Mar 2023 · 1 yr 3 mos · Spain

• At Voicemod, we've made real-time AI voice changing a reality. Today, more than 40 million gamers and streamers are creating their sonic identities and turning regular voice chat sessions into full-blown spectacles using our revolutionary audio tools.
• Responsible for driving, leading, and mentoring a team of 15+ designers responsible for building cutting-edge technology on the audio landscape throughout cross-platform (mobile, desktop, and web).

Dec 2020 – Dec 2021 · 1 yr · Bogota, D.C., Capital District, Colombia

• Rappi it’s a Unicorn super app focus on delivery & groceries, one of the fastest-growing technology company in Latam.
• At Rappi I'm responsible for heading up the Design ORG with more than 60+ designers in charge of design cutting-edge experiences for CX, Help Center, Automations, Internal tools, Restaurants, Fulfillment, Operations, Payments and Design Ops.

Oct 2018 – Dec 2020 · 2 yrs 2 mos · Amsterdam, North Holland, Netherlands

• Empowering and leading an audacious team of 25+ designers, writers, researchers, and makers to creating the communication company of the future by providing a user-centered approach and user-friendly interfaces for advanced APIs like SMS, Voice, Chat, Video and UI driven products.
• Since 2011, MessageBird has been connecting companies to their customers on billions of devices around the world. To power these operations, we have offices 8 on 4 continents and a world-class team of over 20 different nationalities available around the clock to support you.
• Today, over 15,000 global customers rely on MessageBird to solve their communication challenges by routing important messages and calls on their behalf. Our SMS, Chat, and Voice APIs continue to revolutionize company-customer interactions, making contact easier, more efficient, and more accessible than ever before.
• Responsible for:
• Scaling the design team from 5 to 25+ uxers (designers, writers and researchers).
• Release new key products like Inbox - the future of contact center software, Omnichannel Live Chat Widget, New Dashboard experience, and much more;
• Establishing a product design and user-centric approach;
• Building new design teams from the ground up like branding, marketing, design ops, and research;

Sep 2017 – Oct 2018 · 1 yr 1 mo · Greater Dresden Area

• Working together and collaboratively with c-level management, product management, engineering, user research, and designers to help people find the love of their lives.
• Responsible for:
• Scaling the product design team;
• Establishing a product design and user-centric approach;
• Implement a solid product design process;
• Craft and release the Live Video product owning all the design process from start to end and driving it;

Jan 2017 – Dec 2017 · 11 mos · Greater São Paulo Area

• Evino is an innovative online wine business in Brazil. Their vision is to make people fall in love with wines through good deals and discoveries. In the exclusive online store, they offer a premium wine selection at the best prices.
• Responsible for:
• Scaling the Design team from 1 to 15 designers;
• Lead the redesign of the brand and new positioning together with the management team;
• Lead the redesign of iOS app and Android app, also work together with a design agency to scale design guidelines across product and design department;
• Launch the new website;

Aug 2015 – Dec 2016 · 1 yr 4 mos · Greater Rio de Janeiro

• Designing and solving Users problems for one of the biggest internet brands in Brazil and the absolute leader of online marketplace with over 50 million users, R$81 billions in transacted merchandize and a lead position in the Cars Vertical.

Jul 2014 – Sep 2015 · 1 yr 2 mos · Greater Rio de Janeiro

Jun 2014 – Dec 2014 · 6 mos · São Paulo

Jun 2012 – Jul 2014 · 2 yrs 1 mo

Jun 2012 – Jul 2014 · 2 yrs 1 mo

• Brazil-based fashion and lifestyle site Dafiti is the fastest-growing e-commerce brand in the region, with sales rising 150% from 2011 to 2013. Dafiti was founded in 2010 and now reaches 50 million unique visitors a month with online stores in five countries: Brazil, Argentina, Mexico, Colombia, and Chile. The company has also raised $250 million, which it has used to invest in tech solutions to make customers' buying experiences better.
• One of these solutions is the use of Apple's iBeacon technology to target promotions toward people in specific areas. Another is a partnership with Metail that allows customers to try on clothes virtually and therefore be more confident when making online purchases, which led to a 30% increase in sales. Dafiti has also signed on supermodel Alessandra Ambrosis to promote its new line, the "Dafiti Collection," and opened its first brick-and-mortar store in early 2015.
• 50 Most Innovative Company by Fast Company 2016
• https://www.fastcompany.com/company/dafiti

May 2011 – Jun 2012 · 1 yr 1 mo

• FiveBlu is a Brazilian fashion label owned by Dafiti Group, one of Latin America’s largest fashion and lifestyle e‑commerce platforms. The brand delivers contemporary and affordable styles for both women and men, offering trend‑driven apparel and footwear through a seamless digital shopping experience.