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Lewy Convery

Co-Founder

United Kingdom6 yrs 9 mos experience
AI Enabled

Key Highlights

  • Grew Jordan Peterson's social media following by millions.
  • Achieved over 100M reach and 8B impressions.
  • Founded a successful content archive with 90,000 followers.
Stackforce AI infers this person is a Media and Content Strategy Specialist with a focus on audience engagement.

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Skills

Core Skills

Social Media ManagementContent Strategy

Other Skills

Adobe PhotoshopAdvertisingAnalyticsArtificial Intelligence (AI)Blog MarketingBrand ManagementBudget ManagementCanvaCommunicationCommunity EngagementCommunity ManagementContent CreationContent DesignContent DevelopmentContent Marketing

About

I like to help people. My focus is on creators, authors, podcasters and their audience. My journey began in 2016. A desire to connect with people and make a difference. I began building audiences through content curation and creation, starting with small personal projects. In 2018, I founded my most successful venture, the "Jordan Peterson Archive." I nurtured it to 85,000 followers, fostering an engaged community. My motivation was simple: I wanted to share Jordan Peterson's transformative work, which helped me navigate a turbulent period in my life. I became a 'permissionless apprentice.' Between 2018 and 2021, I honed my skills as an online content curator and creator, gaining insights into audience-building and social media marketing. I have no formal education in this area. It was constant curiosity, hands-on experience and self-teaching. Then, in 2021, Mikhaila Peterson, Jordan's daughter, and Brand Manager Ben, discovered my work and approached me. One month later, I was officially the Social Media Manager for Jordan Peterson. Over 21 months (currently 24months in total) on Jordan's team (and six months with the Daily Wire team), we achieved incredible milestones. By shifting our content strategy to prioritize audience value, we witnessed exponential growth across Jordan's social media platforms. Followers surged into the millions—likes, retweets, comments, shares, and saves soared—reshaping his presence on Instagram, Facebook, YouTube, LinkedIn, and Telegram. The results: - Exponential growth across all social platforms for Jordan. 6,550,000+ followers added. - Content I produced directly resulted in 100M+ reach and 8B+ impressions. - $750,000+ generated via organic content. The shift toward audience-centric content built trust and community, enabling us to gently introduce products and courses that resonated with his audience. My content philosophy is simple: prioritize the people on the receiving end. Every piece of content should offer genuine value. Without people, there is no business, no customers, no attention, no interest, and no problems to be solved. I've dedicated years to studying and developing methods to extract maximum value from creators, podcasters, authors, speakers and coaches with existing online audiences and content archives. Creators spend tens of thousands on content creation, but how much is left untapped? That's what I hope to explore, share and teach talking about Content Extraction.

Experience

Arthur c. brooks

Socials, Content, Strategy

Aug 2024Present · 1 yr 7 mos · Washington, DC · Remote

Peterson academy

Social Media, Marketing & Content

Mar 2024Sep 2024 · 6 mos · Scottsdale, Arizona, United States

Dr. jordan b. peterson

Social Content Lead / Content Creator / Social Media Manager

Mar 2021Feb 2023 · 1 yr 11 mos · Remote

  • I managed the social media profiles for the most prolific Canadian voice and personality during an important stage in his online growth. I helped Jordan grow across social media in the millions, and I helped refine his organic content strategy to engage and build more trust with his audience. I lead his content decisions primarily across the main social platforms, and designed and decided on formats and topics.
  • Together, we achieved and saw an increase in impressions (I personally helped achieve 8+billion in our time together), reach (estimated around 100m+ total reach), engagement (we increased likes, comments and saves by an exponential amount) and organic revenue (six figures during various sales).
  • Changing the philosophy and direction of Jordan's content proved to be a well-needed change that brought about incredible change and social growth for his brand.
CanvaSocial Media ManagementBrand ManagementOral CommunicationStrategic ThinkingCopywriting+18

Jordan peterson archive

Founder / Content Creator / Social Media Manager

Jun 2018Jul 2021 · 3 yrs 1 mo · Newcastle-upon-Tyne, England, United Kingdom · Remote

  • In 2018, I founded my most successful venture, the "Jordan Peterson Archive." I nurtured it to 90,000 followers across Instagram, Facebook and Email, fostering an engaged community around Jordan's work. My motivation was simple: I wanted to share Jordan Peterson's transformative work, which helped me navigate a turbulent period in my life.
  • Through this journey, I became a 'permissionless apprentice.' Between 2018 and 2021, I honed my skills as an online content curator and creator, absorbing insights into audience-building and social media marketing. My education was unconventional; I had no formal education in this area but created content—Graphic and video—each day over the course of those 3 years and developed my own style. I learned in the process.. It was a mix of constant curiosity, hands-on experience and self-teaching.
  • Then, in 2021, a turning point arrived. Mikhaila Peterson, Jordan's daughter, and Brand Manager Ben, discovered my work and approached me. One month later, I was officially the Social Media Manager for Jordan Peterson.
  • This Marked the end of the Jordan Peterson ARchive, and my next venture with the actual team of the Peterson's.
Social Media ManagementProblem SolvingDecision-MakingEmail MarketingGoal SettingCommunity Engagement+8

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