Lewy Convery — Co-Founder
I like to help people. My focus is on creators, authors, podcasters and their audience. My journey began in 2016. A desire to connect with people and make a difference. I began building audiences through content curation and creation, starting with small personal projects. In 2018, I founded my most successful venture, the "Jordan Peterson Archive." I nurtured it to 85,000 followers, fostering an engaged community. My motivation was simple: I wanted to share Jordan Peterson's transformative work, which helped me navigate a turbulent period in my life. I became a 'permissionless apprentice.' Between 2018 and 2021, I honed my skills as an online content curator and creator, gaining insights into audience-building and social media marketing. I have no formal education in this area. It was constant curiosity, hands-on experience and self-teaching. Then, in 2021, Mikhaila Peterson, Jordan's daughter, and Brand Manager Ben, discovered my work and approached me. One month later, I was officially the Social Media Manager for Jordan Peterson. Over 21 months (currently 24months in total) on Jordan's team (and six months with the Daily Wire team), we achieved incredible milestones. By shifting our content strategy to prioritize audience value, we witnessed exponential growth across Jordan's social media platforms. Followers surged into the millions—likes, retweets, comments, shares, and saves soared—reshaping his presence on Instagram, Facebook, YouTube, LinkedIn, and Telegram. The results: - Exponential growth across all social platforms for Jordan. 6,550,000+ followers added. - Content I produced directly resulted in 100M+ reach and 8B+ impressions. - $750,000+ generated via organic content. The shift toward audience-centric content built trust and community, enabling us to gently introduce products and courses that resonated with his audience. My content philosophy is simple: prioritize the people on the receiving end. Every piece of content should offer genuine value. Without people, there is no business, no customers, no attention, no interest, and no problems to be solved. I've dedicated years to studying and developing methods to extract maximum value from creators, podcasters, authors, speakers and coaches with existing online audiences and content archives. Creators spend tens of thousands on content creation, but how much is left untapped? That's what I hope to explore, share and teach talking about Content Extraction.
Stackforce AI infers this person is a Media and Content Strategy Specialist with a focus on audience engagement.
Experience: 6 yrs 9 mos
Skills
- Social Media Management
- Content Strategy
Career Highlights
- Grew Jordan Peterson's social media following by millions.
- Achieved over 100M reach and 8B impressions.
- Founded a successful content archive with 90,000 followers.
Work Experience
Arthur C. Brooks
Socials, Content, Strategy (1 yr 7 mos)
Peterson Academy
Social Media, Marketing & Content (6 mos)
Dr. Jordan B. Peterson
Social Content Lead / Content Creator / Social Media Manager (1 yr 11 mos)
Jordan Peterson Archive
Founder / Content Creator / Social Media Manager (3 yrs 1 mo)