Nov 2022 – Jul 2025 · 2 yrs 8 mos · Toronto, Ontario, Canada

• Ideating, Building and Managing the Used Car Commercial Packages portfolio of $10M+ in revenue comprising of multiple products and services- Merchandising Content, Inventory Management, Pricing Tools, Chat Products, Branding Products and Lead Performance Products.

Aug 2022 – Sep 2022 · 1 mo

Aug 2021 – Aug 2022 · 1 yr

• "Helping users in accomplishing the biggest dream to call a place their HOME in Middle East Markets
• Along the way, Empower the Sellers to grow their business."
• Launched Self serve product for sellers to promote their supply in a community. This resulted in 2x growth in Product revenue.
• Launched Single contract mechanism for multi branch clients, thereby easing customer experience by 10x.
• Leading the biggest project of the company to scale PF FLEX commercial revenue product to 4 International Markets i.e Egypt, KSA, Qatar and Bahrain.

Apr 2021 – Present · 4 yrs 11 mos · Toronto, Ontario, Canada · Remote

• Guiding new & aspiring professionals navigate their way towards desired job roles.

Aug 2020 – Aug 2021 · 1 yr · Gurugram, HR, India

• "Building Luxurious Shopping Experience in Localized content for Middle Eastern Users"
• Leading Catalog Content & Localization teams to build self serve content platforms for Merchants & business units.
• Developed from scratch the Vendor Platform for merchants selling exclusive white labeled products to Noon.
• 10% Reduction in manual effort by building auto translation for select families using ML.

Jan 2020 – Aug 2020 · 7 mos · Gurgaon

• Only Indian Product Professional- I was the local Indian Eye for the Chinese Technology and Product team for building a wow user experience and seller experience. My role involves smoothing the market place hindrances between the neighboring countries.
• Shopping made joyous by enabling users to Checkout and Transact smoothly.
• Directed to increase Android App’s Prepaid Conversion by 25% by enabling Android Native UPI Intent Flow.
• Integrated multiple PG partners to improve Avg Success Rate% by 8-10%, executed User-Payouts integration reducing the failure by 20%.
• Increased conversion by enabling multiple payment options like Net Banking, Wallets, Storing Debit/Credit Card functionalities and enhancing Delivery Address Page resulting in decrease in RTO by 12%.

Jan 2018 – Jan 2020 · 2 yrs · Gurgaon, India

• Prototyped configurable Cross-selling platforms Ad Products on Makaan.com and Housing.com,
• Optimized Platform Search Lead Delivery Engine, created an automated Email/SMS Lead Delivery
• Channels and catalyzed existing channels to improve Vendor Satisfaction Index by 1.5x
• Synced the architecture of both Housing & Makaan.com for the Unified Lead System.
• Worked on duplicate Image Identification Model through ML & AI.

Nov 2015 – Dec 2017 · 2 yrs 1 mo

• Product development of various verticals at Justdial.
• Proven track record of handling affiliates and getting the product development.
• Working on complete life cycle of the product.
• Working in close coordination with design, development,database, linux, strategy & legal team to deliver the product at given timelines.
• Developing marketing campaigns for the growth of the product thereby optimising and calculating the growth opportunities.

Nov 2014 – Nov 2015 · 1 yr

• Critical analysis of the market competence, reporting and advance analytic efforts w.r.t. company products and services.
• Automating the billing system of search Plus services.
• Bridging the gap between development team and marketing team.
• Identifying and developing automated processes. Developed the automated billing system.
• Internal Module development.
• Acquisition handling and API integration handling.
• Work on enhancing user experience.
• Developing market campaigns and their approach strategy.
• Developing Branding and Promotion campaigns.

Apr 2014 – Aug 2014 · 4 mos · Mumbai Area, India

• Handled User- Acceptance testing of a financial software with the experience of handling the clients first hand.
• Research analysis and strategy for the brand building and optimizing future sales of the financial software.
• Presenting the software’s technical indicators and charting tools to business clients of NSE market.
• Handling social media marketing pages for the company and the software both.
• Content preparation for the social media pages and the website for the upcoming in house software.

Feb 2013 – May 2013 · 3 mos · New Delhi Area, India

• Worked on Video Conferencing Portal of NIC and was responsible for maintaining connectivity at both ends
• Focused on providing high speed connections to all the gram panchayats in India and connecting them to district head quarters.
• Maintained and coordinated at setting up high end connectivity for the pilot project in Rajasthan which was presented BBNL.
• Understanding the minutes of video conferencing connections