Feb 2024 – May 2025 · 1 yr 3 mos

• Driving topline and bottomline growth for Food Delivery business within Swiggy. End to end ownership of Promotions platform, Pricing platform and Cart & Checkout CX.
• Launched "Bolt- Food Delivery in 10 minutes", first of its kind hyper-fast food delivery service across 400 cities.

Dec 2020 – Jan 2024 · 3 yrs 1 mo

• Built ML & AI led recommendation strategies for new customers (including a UX proficiency score model, trending products prediction model, personalized deals and selection prediction and interest based customer circles model).
• Also built adaptive experiences across the shopping funnel for new and emerging customers to drive incremental NU acquisition goals.

Jul 2019 – Dec 2020 · 1 yr 5 mos

• Drove India specific interventions for Prime member engagement (benefits communication across the cancellation and membership renewal flow, onboarding handholding journey for new members, as well as retention (membership stacking for customers without credit cards, pre-renewal communication on key touchpoints).

Jan 2017 – Jun 2019 · 2 yrs 5 mos

• Launched first of it's kind lifestage program as Prime for Young Adults. Worked with compliance and regulatory requirements to build a multi-tenant, document upload based verification system to identify customers in different lifestages and offer them differentiated Prime membership benefits

Jun 2015 – Dec 2016 · 1 yr 6 mos

May 2014 – Jun 2015 · 1 yr 1 mo · Bangalore

• Cross functional stints in:
• Retail (perfumes, premium beauty & personal care) : Sales and marketing
• Order fulfillment team : Product management

May 2013 – Jun 2013 · 1 mo · Gurgaon

• Strategy to increase engagement and conversion at point of sale:
• Devised method to allocate retail merchandise efficiently through outlet classification basis sales and location in Delhi & NCR
• Ran incentive driven program for retailer engagement
• Assisted in retail branding for Airtel's Re. 1 campaign

Jan 2013 – Jan 2014 · 1 yr · New Delhi