May 2019 – Mar 2020 · 10 mos · Greater Bengaluru Area

• Innovating storytelling for children and parents.

May 2016 – Aug 2016 · 3 mos · Singapore

Oct 2015 – May 2016 · 7 mos · Singapore

• Growth hacking: Using scrappy, ROI oriented digital strategies to drive user acquisition and engagement. Includes continuous testing & optimizing using Google Adwords (including YouTube), Facebook ads, Instagram ads resulting in 2.5x increase in app downloads.
• SEO, SMO, ASO
• Content marketing: Established the company's content presence and tone on Instagram, Facebook, Tumblr etc.
• Established partnerships with influencers
• Social Media strategy
• Offline marketing campaigns
• Analytics & Optimisation: Used tools like Mixpanel, Google Analytics to continually implement agile marketing plans.

Nov 2014 – May 2015 · 6 mos · Singapore

• Involved in the media strategy development process. Worked closely with Sales to plan inventory for clients.
• Strong understanding of programmatic media landscape, with focus on the social video ecosystem.
• Project management - end to end management of social video campaigns for brands & agencies.
• Client liaison. Responsible to ensure campaigns are executed to a high standard and to the satisfaction of all stakeholders by delivering custom-tailored service to agencies & key clients
• Work closely with internal teams and external third parties, where required, to ensure that client expectations and timelines are met and coordinate deadlines.
• Monitor campaigns closely and update the clients on a weekly basis as well as deliver detailed end of campaign reports with recommendations for future campaigns.
• Build strong relationships with key clients and agencies and advise clients and give recommendations on campaign strategy/ player optimisations.

May 2014 – Oct 2014 · 5 mos · Singapore

• End to end project management of all our video marketing campaigns. Worked with top brands and clients in APAC as well as cross-functional teams that worked in different locations spanning different timezones to deliver results on the campaigns.
• Worked closely with Sales to help establish Sales-Ops processes in the newly established Singapore Office. Also, supported them with Pre-Sales, media and inventory planning.
• Acquired, established and maintained relationships with publishers/bloggers/influencers across APAC and work with a pool of freelancers for translation, where needed. Worked closely with them on written editorials and placements of videos on their websites / blogs.

May 2012 – Mar 2020 · 7 yrs 10 mos · Singapore

• In May 2012, I founded Eye-be.com, a Professional Photography services studio which has fast grown to be one of the quality players offering event coverage, portrait sessions, travel photography etc. I have grown it from scratch to a thriving business today with more than 24k fans on Facebook.
• Business growth and customer engagement was achieved mainly via strong & deliberate online content strategy, earned media and WOM referrals. Hands-on experience with Facebook paid campaigns, Google Adwords and content SEO.

May 2010 – May 2010 · 0 mo · Tamil Nadu, India

• Research in Company law, Foreign Exchange regulations, Labour law, Taxation laws, Property Law, Aviation and Petroleum Laws. Drafted agreements and opinions for various clients.

Nov 2009 – Dec 2009 · 1 mo · Mumbai, Maharashtra, India

• Research in Competition law, Media law and Copyrights law, Intellectual Property Rights, Corporate Law, Environmental Laws, Arbitration, Contract Law. Concentration on research on various Indian and foreign case laws.

May 2009 – May 2009 · 0 mo · Tamil Nadu, India

• Research in Company Law, Property Law, Evidence Law, Intellectual Property Rights, Constitutional Law & Contract Law. Also attended court proceedings.