Apr 2022 – Aug 2023 · 1 yr 4 mos

• Lead global communications for Fire TV, Luna and Appstore.

Apr 2017 – Feb 2022 · 4 yrs 10 mos

• Led global communications for iPhone as well as AirTag, Screen Time, FindMy network, iCloud, Clips, carrier and Made For iPhone/third-party partners.

Aug 2013 – Apr 2017 · 3 yrs 8 mos · Los Angeles, CA

• Co-led the Brands Communications Department for the LA office. Led the award-winning Activision account overseeing the consumer PR efforts and influencer programs and partnerships for some of the most popular entertainment franchises in the world, including Call of Duty, Skylanders and Destiny. Also led the Columbia Sportswear account overseeing media relations and entertainment programs for the brand.

Oct 2008 – Aug 2013 · 4 yrs 10 mos · Los Angeles, CA

• Produced, planned, managed and executed communications and public relations strategies for Nintendo of America
• Measured success for ongoing brand and product media strategies and outreach
• Day-to-day client management; worked weekly out of Nintendo’s office
• Developed and implemented long term media plans and strategic media recommendations for Nintendo
• Worked closely with senior executives and management at Nintendo to generate public relations activities in support of strategic plans
• Mentored, trained and managed overall media team
• Built strong media relationships to become a trusted go-to resource with top national and local outlets (traditional and social) and pitch feature, trend, product, and brand stories
• Contributed creative, strategic ideas and opportunities for PR programs and pitch angles to generate media coverage; develop tailored pitches to key targets that have resulted in numerous articles top consumer and business publications including a front page story in the The Wall Street Journal
• Led media relations for software and hardware launches, including launch of Nintendo’s video game home console, Wii U, and special public relations events, such as press conferences, trade shows and media tours
• Developed strategies for media issues and contribute strategic media input for client crises
• Media trained and prepped Nintendo executives and third-party spokespeople including contributing to key message development and positioning
• Staffed senior level Nintendo executive interviews in addition to on-site management of media interviews, events and meetings

Sep 2007 – Sep 2008 · 1 yr · Palo Alto, CA

• Started the communications department at Box. Created and executed PR campaigns for product launches, brand positioning, thought leadership, corporate positioning, and executive visibility.

Oct 2005 – Sep 2007 · 1 yr 11 mos · Los Angeles, CA

• Served as account lead for the Hilton Hotels Corporation business, including oversight of its first-ever children’s book “be hospitable,” coordinating national sponsorship opportunities, and developing and managing a variety of PR and marketing programs both for internal and external audiences.

Aug 2004 – Aug 2005 · 1 yr

• Oversee all live-action series and movies on Disney Channel
• Supervise and manage in-house media relations team and contracted public relations agencies
• Create and supervise electronic press kits, special clip reels, satellite media tours, press junkets and broadcast and production related activities for the cable channel
• Establish and maintain working relationships with key audiences including talent, producers, personal publicists and media
• Generate maximum, positive publicity for Disney Channel programming utilizing both trade, business and consumer print and electronic media resources
• Conceptualize and generate press materials, including releases, biographies, captions, feature stories, talking points, story synopsis, pitch letters and correspondence
• Coordinate print and electronic interviews, on-set visits and photo shoots
• Support ad sales and marketing campaigns

Oct 2001 – Aug 2004 · 2 yrs 10 mos

• Oversee creation and execution of publicity campaigns on ED, SABRINA THE TEENAGE WITCH, THE DIVISION, THE 4400
• Hire and oversee public relations firms for series
• Service all departments of Paramount, networks and press with photography and press materials
• Coordinate promotional items, press gifts, talent gifts and producer gifts
• Submit applications to Producers for all Awards shows
• Draft and disseminate corporate press releases
• Pitch print and broadcast media
• Service broadcast media and award shows with promotional clips of series

Jan 1999 – Jan 2001 · 2 yrs

Jan 1998 – Jan 1999 · 1 yr