Jun 2024 – Jun 2025 · 1 yr

• Led end-to-end digital marketing strategy for all Sohfit fitness programs
• Worked on “Train with Soh” program using a lead generation model across Meta and other social platforms
• Managed the flagship “40 Day Challenge” campaign, driving 500+ registrations within 2 weeks
• Generated ₹65L+ revenue from the “40 Day Challenge” through targeted performance marketing
• Optimization acorss different customer touchpoints based on data insights to maximize engagement and conversions

Nov 2023 – Present · 2 yrs 4 mos · Remote

• Led the end-to-end growth charter at Bodycraft, working closely with the founder and leadership team to drive digital transformation and business expansion.
• Key Highlights:
• Scaled digital revenue 2.5X in 12 months, with digital contributing 40%+ of total business revenue
• Managed performance budgets of ₹20 Cr+ annually, optimizing across platforms for CAC, ROAS, and LTV
• Spearheaded geographical expansion into 5 new markets in 2024 and 10+ additional cities in 2025
• Orchestrated a full-funnel digital revamp, from website UX and customer journeys to creative strategy and content systems - https://www.bodycraft.co.in/
• Streamlined lead gen funnels to significantly reduce CAC and improve ROAS & retention
• Collaborated cross-functionally with product, tech, ops, and external agency teams to ensure seamless execution and alignment

Aug 2023 – Present · 2 yrs 7 mos · India · Hybrid

• I partner with early-stage brand founders and mid level organizations to unlock cost-effective growth across demand generation, retention, and performance marketing.
• From GTM to scaling, I bring a mix of hands-on execution and strategic insight tailored to the unique challenges of high-velocity consumer businesses.
• 📌 Worked across diverse categories – Fashion, Travel, Fitness, Ed-Tech, Mental Health, Wellness, Food, Maternity, Home Services, and more.
• I’m passionate about building brands that grow sustainably and creatively. Let’s chat if you’re looking to scale smartly.
• My Portfolio Includes:
• Furrl – Online Fashion store for homegrown brands
• Snabbit – On-demand cleaners
• Bodycraft Salon and Clinic – Pan-India salon and Clinic chain
• Gumo – AI-powered travel app for Gen Z
• Nextleap – Career tech (across roles in Product Management, UX Design, Business Analytics and Data Analytics)
• Marvels of Africa - Travel Partner Platform
• Gastronomix – F&B group behind El Chappo, Nippu Kodi
• Sohfit – Fitness & lifestyle brand
• House of Vaarasa – Premium women’s fashion
• Dr. Water – Smart hydration tracker (US)
• The Growth Collective – Growth marketing agency
• Sleepmode – Sleep wellness brand (Singapore)
• Wellbi – Men’s comfortwear
• Whitebook – AI photobooks
• Soulside – Mental health support (US)
• Meomind - World's first on-demand psychotherapy platform (US)
• Mamacouture & MSVE – Maternity wear brands
• Mixology Events – Curated party experiences in Goa
• Local hotel chain – Community-led travel stays

May 2022 – Aug 2023 · 1 yr 3 mos

• Leading Digital & Performance marketing for Flipkart Travel and Cleartrip International

Apr 2021 – Apr 2022 · 1 yr

• Digital & Performance Marketing - Flipkart Wholesale:
• ● Managing digital marketing activities and channels for Flipkart wholesale business
• ● New acquisition & retention through Performance marketing, Facebook, Google Adwords, Display, SEO, SEM, Youtube, Linkedin, affiliates channels, whatsapp business
• ● Analytics and reports using tools like Mixpanel, Google analytics, Appsflyer, Branch, Sprinkler, Clevertap
• ● Working with external digital agencies and in-house designers to ensure end-to-end campaign management
• ● Managing Yearly and monthly brand & new product feature launches and events like Big Billion Days, Clearance sale, Scan & Buy etc

Jul 2020 – Mar 2021 · 8 mos · India

Jan 2019 – Jul 2020 · 1 yr 6 mos

• Scope of Work:
• Customer Acquisition and Life Cycle Management | Content Marketing
• Details of my Work:
• CONTENT STRATEGY: Worked on the content strategy for all channels : Facebook, Instagram, Youtube, Linkedin
• INFLUENCERS: Identify right influencers and collaborate with them for events, and content generation.
• SEO for website: Optimising of the website
• BRANDING: Work with designers and agencies on brand presence online and offline to achieve business objectives
• ONLINE/DIGITAL MARKETING: Google Adwords, FB ads, Instagram and Youtube ads and affiliate marketing
• RETENTION: Understanding of customer journey on the platform and app, creating events according to it using Clevertap
• PARTNERSHIP - With Decathlon stores and external vendors
• EVENTS - From conceptualisation to execution of events with focus on customer experience that will help in brand recall
• PRODUCT - Worked on giving feedback from customers and analytics to give inputs to product owners

Jan 2018 – Jul 2020 · 2 yrs 6 mos

• Have used different formats of content (text, blogs, videos, infographics) in building the content strategy for different channels

Jan 2018 – Nov 2018 · 10 mos

• ROI through Email Marketing increased by 10X in one year.
• Handling Direct marketing and 360 campaigns for PAN India.
• Working with sub-brands and influencers on content ideation & generation.
• Data-driven marketing: Reaching out to right people- at right time - through right channel.
• Create traction, increase engagements and maintain high retention rate.

Jun 2017 – Dec 2017 · 6 mos · Bengaluru, Karnataka, India

• Digital Marketing: Worked on the new Wipro website.
• Used tools like Google Analytics, Adobe Experience manager and Adobe analytics . Making marketing strategies and decks on the basis of analysis done.
• Branding: Working on Brand personality of Wipro
• New, innovative ideas and their roll out using various media.
• Worked on Brand logo change
• Processes and Guideline Ownership: Create, update and evangelize overall brand and communication templates for Wipro limited to field force and marketing managers

May 2017 – May 2017 · 0 mo · Gurugram, Haryana, India

• Winner of MTV LinkedIn Get a Job Season 3

Apr 2016 – Jun 2016 · 2 mos · Mumbai, Maharashtra, India

• Brand Management, Planning, ideation, content creation and management of digital and social media platforms
• Social media analysis, reports creation and strategies creation for maximum fan acquisition and visibility
• Market research and analysis on availability of Playoffs League Passes
• Planning, Organizing and prioritizing of media plans which focused on social media marketing activation
• Development of creative briefs that were used both internally and externally with agencies
• Identify opportunities for media coverage across business, marketing and trade outlets
• Testing, analyzing and suggesting the changes for new website( nba.com – India ) launch

Dec 2012 – Mar 2015 · 2 yrs 3 mos · Bengaluru, Karnataka, India

• Worked as Storage Engineer on different storage arrays, Backup (Avamar) and Nimsoft
• Responsibilities included independently handling clients and project execution
• Worked in Recovery to Cloud - Disaster Recovery as a Service, Infrastructure as a Service and Proof of Concepts projects
• Experienced in environments requiring direct customer interaction during specifications, development and project implementation phases
• Re-engineered processes as per customer requirements and presented customized solutions to client
• Attended trainings and provided Knowledge Transfer for implementation of client solutions
• Automated manual tasks using Python scripting

May 2011 – Jun 2011 · 1 mo · India

• Worked on pricing strategy, defining category pricing and improving operational efficiency.