A

Ashwin Shroff

Co-Founder

Bengaluru, Karnataka, India10 yrs 11 mos experience
Highly StableAI Enabled

Key Highlights

  • 9+ years of experience in Product Design
  • Led a team of 10+ designers at Keka
  • Successfully launched MVP with 24k ratings in one month
Stackforce AI infers this person is a Product Designer specializing in SaaS and user experience design.

Contact

Skills

Core Skills

Product DesignGenerative Ai ToolsUser Interface DesignUx ResearchDesign LeadershipTeam ManagementUser Experience Design (ued)Web DesignWeb DevelopmentQuality AssuranceEmbedded Systems

Other Skills

AutomotiveCSSDesign hiringFigJamFigma (Software)Graphic DesignGraphicsHTMLInformation ArchitectureInteraction DesignJavaScriptLinux KernelMobile DesignOperating SystemsPoster Design

About

I’m a Product Designer with 9+ years of experience. I have designed B2B SaaS and B2C products for domains such as ERP migration, Live experiences, HR Tech, Logistics and Manufacturing. Currently designing 0 to 1 AI Agentic product for better ERP migration at Axiamatic. I have closely worked with CEOs, Directors and PMs to build experiences for users to accomplish their tasks with ease. I have mentored, scaled and managed a team of 10+ Product Designer for 2 years at Keka. My previous stints - Nvidia, Cadem, Mojro, Keka HR and Eventbrite. Apart from designing, I have a keen interest in video games, gadgets, travelling and exploring new cuisines.

Experience

Axiamatic

Founding Product Designer

Nov 2024Present · 1 yr 4 mos · Bengaluru, Karnataka, India · Hybrid

  • Axiamatic is a early stage Greylock-funded startup, revolutionizing ERP transformation.
  • Building 0 to 1 AI Agentic product powered by GenAI for better ERP migration for enterprises.
  • Leading design for the product’s content creation vertical.
Product DesignFigma (Software)Generative AI Tools

Eventbrite

Product Designer II

Sep 2023Aug 2024 · 11 mos · Bengaluru, Karnataka, India · Remote

  • Successfully launched the MVP version of Ratings and Reviews, achieving strong adoption with 24k ratings received in the first month. This also drove a 6% increase in users following organisers, enhancing trust in the platform.
  • Elevated events visibility by designing a series of trust badges, enabling creators to stand out and helping attendees find top events.
  • Drove significant revenue growth with the Creator Trust Signal badge, contributing an additional $650k in GTF annually.
Figma (Software)User Interface DesignWireframingUX ResearchUser InterviewsInformation Architecture+1

Wizcommerce

Design Consultant

Jun 2023Aug 2023 · 2 mos · Remote

  • WizCommerce is an all-in-one AI-powered platform that empowers B2B wholesalers, distributors, and manufacturers digitize their end-to-end sales; right from recording new leads to taking orders, processing payments, inventory, invoices, and more.
  • I helped their teams to design a Sales representative tablet and mobile app.

Keka hr

2 roles

Design Lead

Promoted

Jul 2021Apr 2023 · 1 yr 9 mos · Hyderabad, Telangana, India

  • Led and mentored a diverse team of 10+ Product Designers over two years, guiding design strategies, spearheading cross-functional discussions and created robust web and mobile design systems.
  • Played a pivotal role in scaling the design team from 5 to 25+ designers, overseeing their onboarding and providing continuous mentoring to foster growth and innovation.
Design LeadershipFigma (Software)Mobile DesignWireframingPrototypingDesign hiring+2

Senior Product Designer

Feb 2021Apr 2023 · 2 yrs 2 mos · Hyderabad, Telangana, India

  • Collaborated closely with the CEO, Product Managers, and Engineers to design key features for Keka’s redesigned mobile app, enhancing modules such as expenses, leaves, OKRs, and finance.
  • Helped in building the Mobile DS and Web DS for Keka products.

Mojro

Senior UX Designer

Jul 2018Jan 2021 · 2 yrs 6 mos · Bengaluru, Karnataka, India

  • Enhanced user experience by designing 25+ key features for the web and mobile app, enabling users to effectively plan and execute urban logistics.
  • Drove business growth by redesigning the Mojro website to clearly communicate the company's vision and product offerings, successfully attracting top talent and investors.
  • Amplified brand visibility by creating 10+ compelling marketing posters, ensuring consistency with brand guidelines that I established.
Figma (Software)Web DesignPoster DesignMobile DesignInformation ArchitectureUser Interface Design+1

Leanworx technologies pvt. ltd.

UI/UX Designer

Jul 2016Jul 2018 · 2 yrs · Bengaluru, Karnataka, India

  • Partnered with the Director of Engineering and Marketing to design intuitive dashboards that provide customers with real-time CNC machine status and downtime insights.
  • Conceptualised and developed the entire LEANworx product page on WIX, enhancing landing page experience and product visibility.
  • LEANworx was awarded 'FIE FOUNDATION AWARD' at IMTEX 2017 in the category of 'IT/Software innovation for machining industry'.
  • Collaborated with the Director of Marketing and Founder of StudioXalt to redesign and build an e-commerce website for CADEM(Leanworx's parent company) on WIX, resulting in a nearly 25% increase in online sales within the first few weeks post-launch.
HTMLCSSJavaScriptWeb DevelopmentUser Interface DesignWeb Design

Nvidia

Software QA Engineer

Jun 2014Jun 2016 · 2 yrs · Bangalore, India

  • Developed test plans for embedded sub-systems including System Software, Graphics, Multimedia of NVIDIA’s software stack
  • Worked on NVIDIA Tegra SoC for Automotive platforms for customers-BMW, Audi, Tesla.
  • Understood and worked on Linux kernel, File Systems, Networking and Computer Graphics
  • Developed a good understanding of SoC, CPU and GPU architectures as implemented by NVIDIA.
Linux KernelEmbedded SystemsShell ScriptingQuality AssuranceOperating SystemsGraphics+1

Education

PES University

Bachelor of Technology (B.Tech.) — Electronics and Communication Engineering

Jan 2010Jan 2014

Indian Institute of Science (IISc)

Continuing Education Course — Innovative Product Development and Design Methods

Jan 2016Jan 2016

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