Oct 2020 – Mar 2021 · 5 mos

• Data Partnerships
• Strategy to monetise audience data across the breadth of ad-tech stack

Mar 2020 – Aug 2025 · 5 yrs 5 mos

• Consulting various first party data owners by helping them identifying and deploying data-driven solutions that demonstrate the value of their internal data assets. Strategising approach to data, analytics solutions, partnerships and technology and empowering them with marketing, analytics and digital business transformation.

Aug 2019 – Feb 2021 · 1 yr 6 mos · Gurugram, Haryana, India

• Ownership of product strategy and product roadmap around TV viewership data.
• Conceptualising the new ideas to marry TV data with digital & physical signatures.
• Data Partnership relevant to the product.
• Consulting advisor Products & Strategic alliances 2018 - 2019

Aug 2016 – Sep 2018 · 2 yrs 1 mo · New Delhi Area, India

• Mobile Programmatic, Digital/Video, Inventing digital avenues around telecom data for mobile advertising, Strategic alliances for smart data in digital world, building audience verification/insights for publishers on telco data.

Jun 2014 – Jul 2016 · 2 yrs 1 mo · New Delhi Area, India

• Responsible for Global media operations delivery for both managed services as well as programmatic marketplace

Oct 2013 – May 2014 · 7 mos · Mumbai Area, India

• Developing product strategy and roadmap for mobile commerce platform that covers mobile payment & mobile wallet and offer capabilities including innovative concepts that extend the product suite and infrastructure.
• Develop business cases and return on investment justification for new products, product enhancements, and upgrades
• Driving all aspects of the product development lifecycle including ideation, planning/scoping, defining requirements, solution design and development.
• Writing functional requirements (FRS), Business Requirement Solutions for mobile commerce products.
• Generate and evangelize new ideas based on new product and technology trends
• Managing the new product development process to achieve successful launch of new M commerce propositions;
• Management of the new product developments, grounding both customer proposition and business model-product launch, and migration to successful in life process achieving stretching commercial targets.
• Increasing acquisition and operating margin.
• Drive product requirements to enable mobile payment, loyalty schemes for OTC merchants like restaurants, organized retail, mom and pop stores, B2B businesses.
• Planning products around Location Base, NFC etc. for retail payments.

Dec 2009 – Sep 2013 · 3 yrs 9 mos · Gurgaon

• The job includes new paradigms and complex challenges of business as Mobile- Commerce and Mobile Apps business is relatively new in India. From making the client aware of the potential of this model to designing strategies for the mobile base is a part of my profile. Bringing mere business is not a way out. It requires a lot of effort to be continuously engaged with the project and design key strategies to attain maximum mileage for the client.
• As a Vice President the other responsibilities includes:
•  Selling mobile application services.
•  Identify and evaluate new business opportunities and markets to create incremental revenue, manage ecosystem partnerships, and manage the ongoing business relationship with customers.
•  Building, sustaining and growing a productive working, and revenue generating, relationship with the assigned Customers / Partners.
•  Initiate & execute the engagement process between the client and the delivery team to ensure the correct understanding of product desired.
•  Product optimization based on quantitative data (mobile analytics) and qualitative insights (wire framing, UX testing/User feedback).
•  Control Digital marketing to Increase downloads engagement and revenue in mobile products.
•  Manage the sales team members of business acquisition executives
•  Develop periodical sales plans/collateral, forecasts and reports (XLS, PPT, PHOTOSHOP etc)
•  Spearheading presales viz. responses to RFP’s, RFI’s, RFQ’s and due diligence process
•  Implementing business development plans for achievement of revenue and profitability targets
•  Realizing strategies for acquiring business from clients & effectively using potential of accounts.
•  Brand Alliances for the marketplace.
•  Creative marketing, communications and digital strategies.

Jul 2005 – Nov 2009 · 4 yrs 4 mos · Gurgaon, India

•  Business & Delivery Head and Relationship owner for a large Client in Online payment processing, Talent Management and Real Estate Management.
•  Heading a overall team of 150 people delivering end to end KPO services for a top-tier organization overseas. Primary focus is on driving new business, revenue growth, exceeding service levels and managing risk.
•  Played key roles in program management including multiple transitions within agreed timescales, analyze project requirements and determine scope and impacts, process mapping, develop training manuals & procedures, recruitment, training and implementation, performance and capacity reporting (current and future planning), risk mitigation and compliance monitoring.
•  Building and Executing the business Strategy for the company, including Customer Acquisition, Business operations, Running Service Delivery and overall management of the P&L of the business.
•  Part of Senior Leadership team (Steering Committee) of Nuance BPO driving the strategy and direction for business
•  Created processes around Customer Life Cycle management - Level 2 desks, Customer Satisfaction and retention
•  Customer Segmentation, Customer Retention, Competition benchmarking and best practice sharing
•  Monitor ongoing business results, drive service quality, KPI reviews, Implement best practices and action against non conformance.
•  In the business development role:
• Prospect for potential new clients
• Identify potential clients and the key decision makers within the client organization
• Research and build relationships with new clients
• Plan approaches, pitches and pricing strategies. Work with the team to develop proposals that speaks to the clients needs, requirements and objectives
• Handle objections by clarifying, emphasizing agreements and working through differences to a positive conclusion.
• Client Acquired: Hotelplanitaly, OpentourUSA, Salesteamlive and more for SAAS.

Aug 2001 – Jul 2005 · 3 yrs 11 mos

•  Looking after Operations & Business Development executing the floor plan for successfully launching the new project involves quality control (Compliance guidelines), Deriving project plans, manpower recruitment, operation requirement, invoice generation and client interaction for process Simultaneously Developing operations policies, customer service standards, action plans, and corporate standards.
•  Other responsibilities includes: Engagement Management. Client Servicing, Client Interfacing, Issue identification and resolution for both the client and the internal departments, MIS to clients, Internal transition and overall operations of the process, Conceptualizing and planning on the projects, designing the project process and mapping them as per SLA, Over viewing the projects by setting performance targets. Gauging the projects gray areas through performance, sales and cost analysis, Revenue Analysis.

Oct 1999 – Jul 2001 · 1 yr 9 mos · New Delhi Area, India

•  Working with NGO's like NCGF, WCGF, UNICEF, CRY, INCEF for cultural exchange and child relief program.
•  Liaison with all institutional heads of UK division for Youth exchange and Educational tour.
•  Escorting and executing all the UK based program including anchoring, arranging press conferences and maintaining tour Plans and itineraries.

Jun 1997 – Sep 1999 · 2 yrs 3 mos · Dehradun

•  Corporate Selling, generating new order and to liaison with company heads for procurement.