Jan 2019 – Sep 2022 · 3 yrs 8 mos · San Jose, California, United States

Apr 2017 – Mar 2018 · 11 mos · Greater Boston Area

May 2014 – Jul 2016 · 2 yrs 2 mos · New Delhi Area, India

• Led Digital strategy and campaign management for the entire snacks portfolio- Frito Lay's and India snacks business. Also developed and executed PepsiCo's eCommerce entry strategy. Set up the Data Management Platform for real -time tracking of consumer insights. Won over 15 national, international and internal awards for campaigns led and executed. Promoted within a year.
• Key Responsibilities :
• Achieve portfolio market share in eCommerce and share of voice across paid, owned and earned media online in sync with the brand marketing calendar
• Build brand health , maintaining positive brand sentiment and increasing consumer engagement across portfolio as well as corporate brand identity
• Conceptualize, develop , execute and report online campaigns across social media, display, SEO, content, email marketing and cross media.
• Launch new products online with innovative and disruptive strategies
• Lead partnerships within the digital ecosystem to ensure consumer interaction across touch points. Led joint business plans with measurable RoI with Google, Amazon, Facebook and Twitter
• Data mine and analyze consumer insights and digital shopper data within category through online listening and research studies done with IMRB and Nielson
• Agency and vendor management - Briefing, budgeting and supervising production, media plans, end execution and efficiency reporting
• Lead digital training and capability upgrade across organization
• Work with cross functional teams like R&D, supply chain, sales etc to garner support for integrated campaigns
• Work with category team to design an integrated media annual operating plan and 5 year strategic business plan for all brands handled.

Nov 2012 – Jan 2013 · 2 mos · New Delhi Area, India

• Led one of the three core strategic business teams with 7 account managers. Accounts Managed: ITC Hotels, Bharti Walmart, Sennheiser and Orient Fans

Sep 2011 – Nov 2012 · 1 yr 2 mos

• Promoted Twice. Led a team of 3 reporting in Account Management, managed a team of 10 in Creative and 4 in tech Department. Accounts Managed: American Express, Yahoo! ,Blenders Pride, Tulip Telecom and Shine.com

May 2010 – Sep 2011 · 1 yr 4 mos

• Led 2 Award winning campaigns for American Express - The Gold Young Achiever Digital Campaign –won DMA ECHO 2012 and the Kohinoor Quill Project- won DMA ECHO 2010.
• Pivotal role in transformation of Ogilvy One, Delhi from a Direct Marketing firm to a New Media Marketing specialist.

Nov 2009 – May 2010 · 6 mos

• Converted leads into business, devised the search strategy for the business, developed digital marketing strategies for clients, user acquisition analytics and project management for key accounts.

Aug 2008 – Aug 2009 · 1 yr

• Promoted to lead a team of 7 content writers and 2 sales representatives. Developed and executed a comprehensive Business Development Plan, targeting 100% annual growth, achieved 50% in a span of 4 months.

Aug 2008 – Aug 2009 · 1 yr · New Delhi Area, India

• Conceptualized the business model, initiated operations and recruitment for Markigence - a new venture and an extension of italics into the digital marketing space