Saumya Pankaj — Founder

I am a Design Strategist and Branding Consultant passionate about crafting purpose-driven brands. My expertise lies in impactful packaging, visual storytelling, and design solutions that resonate with audiences and drive meaningful change. As the founder of The India Craft Project (TICP), a for-profit social enterprise, I collaborate with traditional artisans across India to co-create products and gifting experiences that reimagine age-old crafts for modern markets. TICP is built on a foundation of sustainability, innovation, and storytelling, bridging the gap between heritage and contemporary needs while empowering artisan communities through design interventions and upskilling programs. With a rich background spanning advertising, social innovation, and media, I bring a unique perspective shaped by diverse cultural experiences and a problem-solving mindset developed from my upbringing in a Defense forces family. My journey has taken me across six Indian states, working directly with artisan clusters to integrate traditional craftsmanship with modern brand narratives. Over the years, I’ve been fortunate to work with brands like Google, MP Tourism, The Quint, Domino's, and Shell, as well as to be mentored by esteemed professionals like Lakshmi Murthy and Yevand Sarkisiyan. These experiences have deepened my belief in building brands that stand out by telling authentic, impactful stories. Let’s connect to create designs that aren’t just visually striking but also resonate with purpose and authenticity. WORK LINKS: www.theindiacraftproject.com www.instagram.com/theindiacraftproject/ www.behance.net/saumyapankaj www.instagram.com/orange__blues/

Stackforce AI infers this person is a Design Strategist with a focus on social innovation and branding.

Location: Delhi, India

Experience: 10 yrs 3 mos