Jan 2018 – Jan 2018 · 0 mo · Greater Chicago Area

• How does a disruptor handle being disrupted and capitalize a national kiosk footprint larger than Starbucks and McDonalds combined?
• Identified growth areas and ideal customer segments where Redbox still has an unbeatable value proposition. We identified potential non-duplicative revenue streams and developed acquisition strategies to pursue each segment.

Jan 2018 – Jan 2018 · 0 mo · Greater Chicago Area

• ShopRunner is a multi-sided platform that provides a seamless shopping experience for customers and network benefits to partner retailers. They also host numerous enterprise and customer tools to augment and enhance the consumer experience.
• Predicted and measured influence on expected consumer behavior based on preexisting client data

Sep 2017 – Dec 2018 · 1 yr 3 mos · Greater Chicago Area

• Master of Science with a focus on predictive data analytics and consumer-centric innovation.
• Don E. Schultz Scholar for Academic Year 2018-2019 - Awarded to one distinguished student each year.
• Euro RSCG Tatham Award Recipient - the highest honor for the most distinguished students who have demonstrated exceptional performance in the program and who show promise of an outstanding career

Jan 2017 – Jan 2018 · 1 yr · Evanston, IL

• reBlend is focused on using neglected, misshapen produce and pushing forward a health- and environment- first message through frozen smoothie cubes. I worked with reBlend pro bono and implemented brand positioning that would resonate with the target market.

Jan 2017 – Jan 2017 · 0 mo · Mumbai Metropolitan Region

• I executed two significant projects. The first corroborated national TV viewership, demographic, and service subscription data to evaluate cannibalization for Sony’s paid and free general entertainment channels.
• The second was the conceptualization, design, execution, and analysis of a national bi-lingual survey to understand and evaluate viewer sentiment towards Sony’s entertainment channel rebranding. The survey leveraged India’s largest media repository and soundbite matching platform. I also established a correlation model of ratings derived from the repository’s TV ratings and traditionally measured panel TV ratings.

Mar 2016 – Jun 2016 · 3 mos · Greater Chicago Area

• Conducted and presented research on topics in intellectual property and corporate law
• Created a digital marketing guide to increase consumer engagement, trust, and visibility

Jan 2016 – Jan 2017 · 1 yr · Chicago

• Egg Strategy is a rapidly growing strategy consultancy focused on Fortune 500 clients in Pharmaceutical, Lifestyle, and CPG industries. My projects included design and analysis of smartphone ethnography to understand opportunity spaces for innovation for a CPG brand. I also recommended positioning changes leveraging syndicated research, interviews and focus groups for multiple clients.

Jun 2014 – Aug 2014 · 2 mos · Hong Kong

• Conceptualized and implemented a daily digest of industry and client specific news and events
• Envisioned key elements of the marketing campaign for iPhone and OtterBox

Aug 2013 – Aug 2013 · 0 mo · Hong Kong

• Identified opportunities to improve distribution in the travel and hospitality sector in Asia-Pacific
• Prepared a study to improve relevance of FT.com from a content, interface, and viewership perspective