Apr 2018 – Oct 2020 · 2 yrs 6 mos

• Worked on Messenger Business.
• Design Lead for a new cross-family ad product, Ads that Click to Message, that unifies messaging ad experiences across Messenger, WhatsApp, Instagram, and Facebook. Led and executed design and product strategy for both business and people side experiences across multiple platforms. Shipped new product to 100% in test countries with full global rollout slated for end 2020.
• Design Lead on business/creator side for Cross-App Communication between businesses, creators, and people on Messenger and Instagram. Worked with PMs, Designers, and Leads across the family to set strategy, establish long term product vision, and design + ship MVP experience (Sept 2020).
• Previously worked on building a system for automation and response efficiency tools to help small businesses better manage messages with customers.

Jul 2017 – Apr 2018 · 9 mos

• Full stack designer on the Growth team, owning UX, visual and interaction design for Evernote consumer and business products on all platforms, with additional specialization in multi-variate experimentation, content strategy/copywriting, and user research.
• Drove significant conversion lift through redesign of paywall flow and complete overhaul of business sign up flow. Reimagined new user onboarding journey on iOS, Mac and Web platforms, driving a significant increase in new user retention.

Mar 2016 – Jul 2017 · 1 yr 4 mos · San Francisco Bay Area

• Built and optimized customer experience products at R+F, with a focus on conversion and acquisition / growth products like the E-Commerce shopping cart, checkout process, enrollment flows, and point-of-sale systems for special events.
• Led design of “Virtual Dermatologist” digital skincare product from acquisition standpoint, leveraging a service design process to create a holistic skincare diagnostic and reassessment experience for preferred customers on both browser and native iOS.
• Led complete overhaul of consultant enrollment and onboarding flow on E-Commerce platform for three markets, greatly reducing number of steps and streamlining process to optimize for usability, delight, and conversion.

Sep 2015 – Feb 2016 · 5 mos · San Francisco Bay Area

• Wetravel is a group trip planning website and group travel platform. As a contract product designer, I worked directly with the founders to help shape the product roadmap.
• Led full landing page redesign in six weeks- managed one other product designer and a growth marketer, conducted user research, design studios, wireframing, prototyping, rapid iterating, and delivering a final validated prototype + responsive mockups in six weeks.
• Created trip page with robust filtering system + section of product for yoga retreats as the sole product designer on the team.

Aug 2014 – Aug 2015 · 1 yr

• Pioneered new role as APAC Online project management lead, serving as PMO for multiple cross-functional, Global E-Commerce projects.
• Led development of Clinique Rakuten Online Boutique in Japan, overseeing project timeline, website wireframing and visual design, and build.
• Led delivery of Clinique China Traveling Popup and Live Chat project, the first Omnichannel test-and-learn in Asia Pacific. Doubled customer base to Clinique's Tmall ( Alibaba) Online boutique in two tier 3 cities without Clinique counters through physical popup events with limited inventory. Worked with developers and vendors to launch video, photo and mobile live chat on Clinique.com.cn. Significantly increased daily sales, mobile sales contribution and customer conversion, with 97% popup visitors becoming new fans of Clinique on Wechat.
• Pushed regional initiative towards agile management by introducing agile principles into waterfall framework for long term Online / SAP backend Integration solution.
• Led optimization of process / R&R between regional demand planning, brand marketing / creative teams, and Online.

Sep 2012 – Jul 2014 · 1 yr 10 mos

• Rotated through three roles as part of Fabrizio Freda's accelerated presidential rotational program. Rotations include:
• Drove redesign of Esteelauder.com M-Commerce navigation for Global redesign and managed daily site operations, including Holiday calendar/ gift schedule.
• Co-led conception to delivery of the Estée Lauder Companies’ FY15 Global Online Strategy (company wide) during leadership shift, and organized several internal events, including the annual Online conference.
• Managed optimization of all Brands' Global Site Enhancement Rollout process, and led an initiative to plan production of regional site features annually.

Mar 2012 – Aug 2012 · 5 mos · New York, NY

• Rotating through the public relations, new business, and media planning/ buying departments of creative agency Devito/Verdi. Responsibilities included seasonal PR events, CISION, Salesforce, new business research, creative archives, STRATA, avails, make-goods, media scheduling, cost analysis, and social media strategy.

Feb 2012 – May 2012 · 3 mos · New York, NY

• Developing and executing digital strategy to strengthen community at NYU. Key role in assisting the evolution of the department's specialized social media branch, "Hash Tag NYU," today.

May 2011 – Dec 2011 · 7 mos · Shanghai, China

• Strategic planning for accounts like Coca-Cola, Kinder Chocolate, and LensCrafters, assisting the departmental Head of Planning. Actively developed and wrote strategy to win the SKODA Octavia and Fabia accounts in Winter 2012.

Nov 2010 – Apr 2011 · 5 mos · New York, NY

• Working at a digital agency assisting accounts like QVC, Swatch, and Kmart. Notably helped develop royal-wedding-themed blogger and social media outreach program for client QVC.

Sep 2010 – May 2011 · 8 mos · New York, NY

• Blogging twice a week for NYU Local, NYU's acclaimed student-run online news source. Increased readership by more than 60% while on staff. NYU Local has been linked to by reputable news sources from Gawker to The Village Voice to BBC.com. Work accessible at nyulocal.com/author/may-wang

Jun 2010 – Aug 2010 · 2 mos · New York, NY

• Creating original content and marketing NBC's digital news sites on social media. Spearheaded a project to market sites on Digg.com with social media editor.