Abhijit Chakraborty

Founder

New Delhi, Delhi, India18 yrs 8 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Proven track record in digital marketing leadership.
Expertise in managing end-to-end supply chain processes.
Strong background in social media strategy development.

Stackforce AI infers this person is a MarTech and Supply Chain expert with a strong focus on digital marketing and project management.

Contact

Skills

Core Skills

Project ManagementDigital MarketingSocial Media ManagementSupply Chain Management

Other Skills

AdvertisingBrand ManagementBusiness DevelopmentBusiness Intelligence (BI)Campaign ManagementCommunity ManagementContent DevelopmentContent ManagementContent MarketingContent StrategyCopywritingCreative StrategyData AnalysisDigital MediaDigital Strategy

About

Ever heard that one should love what one does and do what one loves? I'm sure you have. In fact, it's a dream for most. But not many get the opportunity to realize this dream. Luckily, I did.

Experience

Alphanumero

Founder & Partner

Jul 2024 – Present · 1 yr 8 mos · Gurugram, Haryana, India · Hybrid

Expedify

2 roles

Chief Operating Officer & Managing Partner

Mar 2022 – Present · 4 yrs

Project Management

Vice President - Strategy, Operations & Creative

Jun 2020 – Mar 2022 · 1 yr 9 mos

Project Management

Hp

Digital Marketing Lead

May 2019 – May 2020 · 1 yr · Gurgaon, India

Led digital marketing for Hewlett-Packard India's Personal Computers and Computer Accesories business across Consumer, Premium, Gaming, Enterprise and SMB verticals, leveraging programmatic, social, search, e-commerce and more.

Project ManagementDigital Marketing

Pernod ricard india

Digital Marketing Manager

Dec 2016 – May 2019 · 2 yrs 5 mos · Gurgaon, Haryana, India

Managed end-to-end digital brand marketing for the complete portfolio of Pernod Ricard's brands.
Digital media strategy and planning.
Social media management and social listening.
Digital innovations and partnerships.
Led the company's content marketing and content monetization practice.

Project ManagementDigital Marketing

Oyo

Social Media Manager

Jan 2015 – Dec 2016 · 1 yr 11 mos · New Delhi Area, India

Built social media content and communication strategy across various stages of the company's early existence.
Spearheaded the in-house digital creative content practice to conceptualise, create, publish and amplify social media, website, blog, in-app and marketing content.
Built 'The OYO Blog' including website set-up, content strategy and amplification.
Developed viral social media campaigns to drive top, middle and bottom of the funnel objectives.
Supported marketing, brand, PR and ops teams with social media and creative inputs.
Executed blogger and influencer campaigns to drive talkability, traffic and backlinks.
Provided ORM support.

Project ManagementSocial Media Management

The anonymous writer

Founder

Jul 2012 – Present · 13 yrs 8 mos

Li & fung limited

Supply Chain Management

Oct 2008 – Jan 2015 · 6 yrs 3 mos · Gurgaon, India

Senior merchandising professional at the world's largest supply chain management organization. The role encompassed end to end supply chain management - from the designer's sketch to the finished product in store with business development, pricing, vendor management, merchandising, logistics planning and reporting as the key facets of my role. Responsible for $60 million worth of annual topline in shipments.

Project ManagementSupply Chain Management

Genpact

Associate

Aug 2007 – Oct 2008 · 1 yr 2 mos · Delhi NCR

Part of the operations team at Genpact - a global leader in business transformation via knowledge and process outsourcing through the use of cutting edge information technology and subject matter expertise.