Jan 2022 – Mar 2024 · 2 yrs 2 mos · Navi Mumbai, Maharashtra, India · Remote

• Design direction and product design for Awada, a Chinese lifestyle and outdoor product brand. Successfully delivered concepts of outdoor camping lamp (consumer electronic) including packaging direction.
• Design and develop a collection of ceramic ware, and table linens for HoReCa industry. The project also involved sourcing, development and helping the brand (Sokka Design Studio) with ceramic decal and firing setup.
• Various other product design projects in consumer lifestyle category that involved delivery of design proposals and development assets for fast execution.

Oct 2019 – Aug 2021 · 1 yr 10 mos · Mumbai, Maharashtra, India

• Role and contribution:
• Design and supervise development of orthopaedic soft goods, mobility and healthcare products for all the 3 brands Flamingo(healthcare premium segment), Florican(economy segment) and
• Go Champs(professional sports).
• Design with multiple constraints of age, indication, functionality, ergonomics, human anatomy etc.
• Understanding and translating the end user requirements to conceptual proposals and bridge the management’s requirement with realistic expectation.
• Design, strategy and development of the entire collection of new sports brand - Go Champs
• (JV of Ascent Meditech Ltd. and a Japanese company, Nippon Sigmax Co. Ltd. - Ascent Sigmax Sportsmeds Pvt. Ltd. Under the brand name Go Champs)
• Identifying and sourcing new and innovation materials and technology for designing and prototyping.
• New product development and Vendor management.
• Leading the design team in all the CFT meetings.
• Co-ordination with marketing and sales team for new briefings.
• Support and supervise in DFA and DFM activities.

Jan 2016 – Dec 2016 · 11 mos · Yangjiang, China

• Role and contribution:
• Design and expansion of kitchenware product portfolio.
• Range Design for adventure camping products for Asian market (Primarily China and SEA).
• Conceptualise and Ideate on new IP based product ideas for the roadmap.
• Mentoring other designers for various overseas product categories specially in styling and user experience.
• Research on new design directions that brand can adapt with current infrastructure.
• Additional space design project for office expansion w.r.t. to trends and aspirational values of leadership.

Dec 2014 – Nov 2015 · 11 mos · Delhi, India

• Role and contribution:
• Design and ideate premium luxury mirrors, consoles and other decor accents.
• New innovative product collections focusing on aesthetics and material fusion.
• Develop detailed technical kits (2D and 3D CAD files) for production.
• Work on uplifting the existing collection fusing new technology and experience.

Dec 2013 – May 2014 · 5 mos · Bengaluru, Karnataka, India

• Role and contribution:
• Organizing and storage solutions for urban homes.
• Performed research to keep products inline with market demand and brand direction.
• Research, analysis and extracting insights.
• Understanding new needs and opportunity areas and creating idea book.
• Ideation and conceptualisation for the product line.
• Mock-ups, prototypes, and 3D renders.

May 2012 – Jun 2012 · 1 mo · Bengaluru, Karnataka, India

• Role and contribution:
• Branding for furniture.
• Indoor and outdoor lighting solutions.

Nov 2010 – Apr 2011 · 5 mos · Delhi, India

• Role and contribution:
• New product design proposals and development for bar, bath, tableware, lifestyle decor category.
• Designing for export market US, EU and Australia for retail giants.
• Creating visual and physical color, material and finish library.
• Coordination with marketing and sales team for new development and briefings

Dec 2008 – Nov 2010 · 1 yr 11 mos · Delhi, India

• Role and contribution:
• Collection and range development for barware, bathware, tableware, kitchenware etc.
• Ideate and design office accessories and other gifting solutions for seasonal and corporate gifting.
• Design and development of products for export, domestic market and corporate gifting.
• Trend forecast analysis and development of new forms, colors, finishes and graphics.
• Coordination with vendors and production team.

Jun 2007 – Jul 2007 · 1 mo · New Delhi Area, India

• • Working on gifting ideas and solution for corporate and personal gifting

Jun 2007 – Jul 2007 · 1 mo · Jaipur, India

• Graphics and decals for dinner sets and tea sets
• Gifting ideas and home decor products