Dec 2017 – Oct 2019 · 1 yr 10 mos

• The core of my responsibilities revolves around the complete lifecycle of a garment. This entails producing trend reports (including direction in silhouette, colour & fabric), creating concept boards, sourcing fabrics & trims, producing design sheets for sampling, liaising with sourcing team for sample development, attending fit sessions, giving lab dip approvals and pitching my designs through presentations in design and buying meetings
• Conceptualized catalogue direction and led the styling team for the season by attending every shoot to ensure seamless interpretation of brand ethics
• Constantly involved in evolving the brand with newer strategies to improve revenue
• Ensure that the design process adheres to the critical business path and that the range is constantly evolving to meet the needs of the customer
• Produce clear and concise spec-packs for overseas and in-house sampling
• Attend fit sessions and input on the fit and makeup of garments

Dec 2017 – Apr 2018 · 4 mos

Dec 2016 – Aug 2017 · 8 mos · Bengaluru, Karnataka, India

• Formulated strategies gained from understanding H&M trends, customers and concepts to identify the right suppliers’ capabilities and skills
• Identified & developed new material (including fabrics, yarn, components)/treatment/trims
• Successfully drove the developments to ensure best options, qualities, prices and lead-time
• Worked closely with the Material and Innovation Team to research new and innovative fabrics and identified supplier strengths, and gave and received feedback to improve performance

Mar 2016 – Dec 2016 · 9 mos · New Delhi Area, India

• Worked directly with senior partners to onboard new buyers and drive businesses
• Responsible for creating design presentations on market surveys/trends for the new buyers
• Developed strategic roadmaps in collaboration with stakeholders for structuring & implementing innovative plans to exceed levels of growth, productivity & achieve process excellence

Sep 2013 – Mar 2015 · 1 yr 6 mos · Gurgaon, India

• Asmara International is a professional and creative Global Buying and Sourcing company across 10 countries -UK,USA,China,Indonesia,Bangladesh, Vietnam,Turkey,Pakistan,Sri Lanka and India for apparel,accessories and home products. With a professional environment it has esteemed clients like: Abercrombie&Fitch , Adrianna Papell , Calvin Clein,Guess , Charlotte Russe, Dynamite , Billabong,TomTailor to name a few.
• My Role:
• Core member in providing art direction and execution of Asmara quarterly trend forecast magazine, which was distributed to all clients across USA, Canada and UK - A&F, AEO, UO, Freepeople, River Island, Reitmans, Aritzia, Adrianna Papell & Guess
• Worked towards producing seasonal trend reports for buyers, creating mood boards, sourcing fabrics & trims to create capsule collections for the season
• Helped set up and curate the design studio for a visual representation of concepts before buyer visits for better understanding of trends and forecasts

Mar 2016 – Dec 2016 · 9 mos · Gurgaon, India

• Range Planning
• Curating collections
• Brand building
• Sourcing

Jun 2014 – Jan 2015 · 7 mos · New Delhi Area, India

• Complete responsibility for creating capsule collections for Equestrian clothing fair in Germany(SPOGA)
• sketched clear and concise design sheets for Riding breeches, riding Coats and riding Shirts.
• complete fabric and trim sourcing
• Directed the VM of the stall for the fair
• created mood boards
• Complete involvement in the development of each design sample
• Re-designed Logo for the company.

Oct 2012 – Dec 2012 · 2 mos · New Delhi Area, India

• Design and produce a capsule collection of Silk Kurtis with emphasis on Kantha work
• Provided design sheets for sampling
• Helped in creating difficult patterns by working very closely with the pattern masters
• created relevant embroidery swatches with colourways
• successfully booked orders on more than 6 designs

Jan 2012 – Mar 2013 · 1 yr 2 mos · Faridabad Area, India

• Shahi Exports is Asia's largest apparel export/manufacturing house with its own in-house design development team. Major clients : Gap, All Saints, Mesh, Matalan,Benetton, Villa, Veromoda, Bershka, Pull&Bear,AEO , Tommy Hilfiger, H&M,Target, JC Penney,Kohls,A&F.
• My Role:
• Gained hands on experience in every stage of product development by leading design projects that required directing and coordinating 50+ workers involved in drawing, cutting patterns, cutting fabric, embroidery/embellishment, constructing samples and washing. Explored my possibilities with denim, jersey and embellishment by undertaking projects for casual wear brands- Benetton, Pull&Bear, Bershka, Veromoda, Vila, Only, H&M, A&F, Next, Kohls etc

Nov 2010 – Feb 2011 · 3 mos · New Delhi Area, India

• Complete graphic makeover of the restaurant.
• Created new brand logo
• Designed and executed new menu cards, visiting cards, letterheads and Standees

Jun 2010 – Dec 2011 · 1 yr 6 mos · New Delhi Area, India

• Surreal is an Indian pret brand that bridges the gap between high street and high fashion brands by providing exclusive party and formal wear with reasonable price points both for men and women.
• My Role :
• Head of womenswear design team.
• Range planning , trend research for tops/dresses / bottom-wear
• Exclusive capsule thematic collections for Spring and Autumn.
• Window display of stores and in store visual merchandising.
• Designing of catalogs / brochure / carry bag / labels etc.
• Styling for catalog shoots
• Womenswear Business Develpment

May 2009 – Aug 2009 · 3 mos · Gurgaon, India

• Successfully provided designs for the Spring 2010 womenswear formal range.
• Assisted in range planning and fabric sourcing.
• Converted designs into Cads
• Assisted in setting up design studio for presentations.
• Assisted in styling of campaign shoots for the brand.