Oct 2017 – Sep 2018 · 11 mos · Ahmedabad Area, India

Oct 2014 – Sep 2017 · 2 yrs 11 mos · Ahmedabad Area, India

• Handling “Pricing & Promotion (PnP)” Projects- Latin America (LatAm) region for world's top market research firm (Nielsen) and thereby serving top most FMCG companies. Major responsibilities include the following:
•  To address client business challenges through statistical modeling (store-week level) & interpretation for client's products which help them to take decisions on their pricing strategies & promotional effectiveness
•  Responsible for statistical and commercial analysis on historical data to understand client's business questions => converting them into specifications => run a linear regression based model => preparing and interpreting the outputs
•  To analyze data and find out the sales driven by different trade and marketing activities individually and provide recommendations to optimize spending and improve ROI (Point of Sale (POS) Analysis, Competitor-Target Analysis, Distribution Analysis)
•  Responsible for investigation of reasons for sudden break (rise/fall) in market trend of consumer goods and providing clients the possible ways to keep their sales consistent in the downturns and increase it in the good times, understanding unexpected model results
•  Analyzing project outputs which include sales vs price (SvP) trend, descriptive statistics, price elasticities, and promotional lifts
•  Synthesizing the collected information to draw meaningful insights and help consultants in preparing end-client presentations
•  Process Documentation & checklists to increase the quality of outputs delivered by the team

May 2012 – Sep 2014 · 2 yrs 4 mos · Gurgaon, India

•  Responsible for carrying out primary and secondary research to collect, record, analyze, and evaluate facts
•  Selecting and implementing the most appropriate research methodology for data collection from Industry Experts, Government Documents, Press Releases, Ministries, etc.
•  Engaging with prospective clients to understand the scope of research requirements & proposing the most appropriate solution
•  Responsible for converting raw data into charts & tables, calculating growth estimates, performing analysis, and discuss the facts/figures with consultants
•  Responsible for well researched Industry/Sector Overviews, State Profiles, Economy Updates, etc. for clients such as IBEF & OIFC with proper structure and presentation to provide the individuals with updated information. Worked on various sectors such as IT, Telecom, Healthcare, Retail, etc.
•  Regular client interaction & project management

Apr 2011 – Jun 2011 · 2 mos · New Delhi Area, India

• Project: Client Prepaid Revenue Enhancement
•  To conduct market research in the form of surveys and questionnaires on parameters such as sales force effectiveness, promotion effectiveness, product offerings, service management, retailers communication, commission, & incentives and rewards
•  To analyze the retailer satisfaction level of telecom sector on the above parameters & their effect on sales in Delhi & NCR Region