Mar 2025 – Aug 2025 · 5 mos · Greater Kuala Lumpur · Remote

• Created and optimized high-impact content including gaming reviews, game landing pages, bonus and promotional guides, all structured around keyword clusters and user intent.
• Achieved a 35% increase in keyword rankings and improved user engagement through enhanced meta titles, descriptions,, internal linking strategies, and content siloing.
• Applied on-page techniques such as optimizing image alt tags, compressing media for page speed, implementing structured data, and improving overall content readability.
• A/B tested meta titles and descriptions to increase organic CTR and reduce impressions without clicks, achieving up to a 25% improvement in CTR on top-converting pages.
• Tools: Google Analytics, Google Search Console, Ahrefs, SEMrush, Ubersuggest.

Jan 2024 – Jan 2025 · 1 yr · Remote

• Develop and execute marketing campaigns to promote Kzing’s One-stop Game API, White Label Solutions, and innovative gaming features.
• Create and localize content (blogs, social media posts, product announcements, video scripts) in English, Mandarin, to engage diverse audiences.
• Plan and manage multi-platform strategies across Instagram, LinkedIn, Facebook, Instagram, and Telegram to grow visibility and community engagement.
• Collaborate with product, sales, and design teams to craft impactful promotional materials for new game launches and features.
• Optimize content for SEO and strengthen online presence in competitive Gaming markets (SEA, South Asia, global).