Vidya Bhardwaj

Digital Marketing Specialist

India4 yrs 6 mos experience

Key Highlights

Expert in digital marketing strategy and analytics.
Proven track record in optimizing marketing campaigns.
Strong leadership in cross-functional team management.

Stackforce AI infers this person is a Digital Marketing Specialist with expertise in MarTech and data-driven strategies.

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Skills

Core Skills

Digital Marketing StrategyData AnalyticsDigital Marketing

Other Skills

Attention to DetailCampaign AnalyticsCampaign ManagementCampaign Performance AnalysisCommunicationContent MarketingContent StrategyConversion OptimizationCritical ThinkingCustomer Lifecycle ManagementData AnalysisDigital Marketing AnalyticsEasily AdaptableEmail MarketingEnglish

About

My journey began at Univ, where I earned a Bachelor of Arts in English Language and Literature, and has led me to my current role as a Business Analyst at CaratLane. Here, I harness my core competencies in analytics, digital marketing strategy and customer lifecycle management to drive customer engagement and conversion. At CaratLane, our team has successfully optimized digital campaigns and conducted market research, tapping into data analytics to inform targeted marketing initiatives. We have integrated analytics with execution, ensuring alignment across paid and earned marketing channels. My focus on collaboration and my certification in Data Analytics, Google Analytics and SQL further enable me to contribute effectively to the company's goals.

Experience

Victoria’s secret & co.

Marketing - Campaign Operations Analyst

Oct 2024 – Present · 1 yr 5 mos

Caratlane - a tanishq partnership

Business Analyst

Nov 2022 – Oct 2024 · 1 yr 11 mos

Developed and implemented integrated digital marketing strategies with a focus on customer
lifecycle management, aligning with the organisation’s broader objectives.
Successfully managed and optimised digital marketing campaigns across various channels,
including social media, SEM, email, and display advertising, leading to significant increases in
brand visibility and customer engagement.
Drove cross-functional teams in conducting market research and segment analysis, providing
data-driven insights for targeted marketing initiatives.
Led cross-functional teams across the business funnel, integrating analytics and execution to
align paid marketing, earned channels, and sales efforts, driving customer acquisition,
retention, and conversion through effective marketing and lead management.
Optimised marketing campaigns by implementing targeted creative and communication
improvements informed by insights from quantitative and qualitative analysis.
Enhanced customer retention and activation by implementing referral and loyalty programs,
delivering personalized offers and communication.
Developed interactive Power BI dashboards for streamlined data consumption and impactful
presentations.
Strategized earned channel marketing campaigns and conducted in-depth analytics to optimize
performance and boost engagement using SQL and PowerBI.
Provided mentorship and management to a team of marketing specialists, fostering a
collaborative environment that supported successful campaign execution.
Stayed abreast of industry trends and emerging technologies, ensuring that digital marketing
strategies remained innovative and competitive.

Digital Marketing StrategyCustomer Lifecycle ManagementMarket ResearchData AnalyticsCampaign ManagementPower BI+1

Freelance

Digital Marketing & Event Management

Jun 2021 – Aug 2022 · 1 yr 2 mos · Chennai · On-site

Developed and executed digital marketing strategies across social media, email, and content marketing to boost brand visibility.
Managed earned channel campaigns, optimized website content, and analyzed metrics for continuous improvement, including social media brand management.
Planned, coordinated, and executed events, handling logistics, vendor coordination, and budget management.
Collaborated with clients to tailor marketing strategies that align with brand identity and business goals.
Successfully managed multiple projects, delivering on time and within budget, with a strong record of client satisfaction.

Digital MarketingEvent ManagementSocial Media ManagementContent Marketing