Feb 2024 – Jun 2024 · 4 mos · Pune, Maharashtra, India · On-site

Nov 2022 – Oct 2023 · 11 mos · India · On-site

Jul 2021 – Oct 2023 · 2 yrs 3 mos · Pune, Maharashtra, India

Jan 2020 – Jun 2021 · 1 yr 5 mos · Pune, Maharashtra, India

Jan 2018 – Dec 2019 · 1 yr 11 mos · Pune/Pimpri-Chinchwad Area

• Reeixit Media started its event brand - DigiCom Events. Under the brand name of DigiCom Events, I did two B2B events - DigiCom Pune 2018 and DigiCom Mumbai 2018. I single-handedly conceptualized, designed and produced these events. I was an anchor, moderator and presenter for these two events. We had more than four panel discussions and four keynote addresses at these events. It was a pleasure for me interact with some of the leading Indian and International brands and discuss the digital momentum across the verticals.
• We also had our online publications, The Hash Mag. The Hash Mag, true to its tagline (A blend of flavors to spice up your life), covered different aspects of human life. Through our multi-channel interviews and articles, we tried to cover the every aspect of human life.
• Reeixit Media also functioned as an all-inclusive digital media consulting company, we focused on delivering bespoke digital marketing services. Our services include:
• Social Media Marketing
• Content Marketing
• Content Consulting
• PPC Advertising
• Digital Consulting

Jul 2015 – Jan 2018 · 2 yrs 6 mos · Pune

• I was responsible for delivering different digital marketing projects for internal stake owners and customers.
• In my capacity as Associate Manager, I was primarily working towards setting up delivery process, capacity building, developing and conceptualizing marketing collaterals, recruitment, team building, knowledge sharing, strategizing growth plan, client communication, internal collaboration and performance measurement.
• I also took care of complete project management with resource allocation and utilization, making long-term project delivery plans aligned to organizational strategy and business objectives, proposing and managing budgets, understanding cost drivers and profit drivers, constantly control deviations, make strategic decisions and keep the delivery process running smoothly.
• I was responsible for managing long-term client engagements/projects, following internal best practices and project management methodologies, adhering to highest standards of quality and professionalism, resolving conflicts, consistently exceeding expectation for all internal and external stakeholders by delivering an impeccable performance.
• My role priorities:
• >> Project Management
• >> Resource Management
• >> Budgeting
• >> Proposal Making & Review
• >> Client Communication
• >> Digital Marketing Strategy
• >> Internal Communication
• >> Project Delivery
• >> Performance Measurement

Nov 2014 – Jul 2015 · 8 mos · Pune/Pimpri-Chinchwad Area

• As a Digital Marketing Specialist, I was responsible for driving business strategy across the platforms. I ran several marketing campaigns simultaneously for social media platforms, Google AdWords and email marketing.
• I developed brand campaigns to raise brand awareness. I was responsible for devising and implementing strategies to drive online traffic to the company website on a continuous basis. While driving the website traffic, I used to monitor/measure the impact of campaigns via web analytics software and used to evaluate them with proper measures to improve the performance.
• I was primarily responsible for attaining certain and specific goals in generating leads, lead qualification, marketing communication, building brand image and conversion of the leads using digital marketing strategies.
• My role priorities included:
• >> On-page and Off-page SEO strategy
• >> Designing PPC strategy
• >> Landing page conceptualization
• >> Facebook ads management
• >> Social media content generation
• >> E-mail marketing strategy
• >> Vendor communication
• >> Web content management
• >> PR distribution
• >> AdWords content management
• >> Affiliate marketing
• >> Lead generation
• >> Google Analytics

Jan 2011 – Oct 2014 · 3 yrs 9 mos · Pune

• With complete focus on brand awareness and building, I was primarily responsible for formulating and executing overall digital marketing strategy.
• While self-executing a range of marketing activities, also drove multiple user growth strategies to enhance organic traffic and conversions.
• Google AdWords being a major area of execution, I strategized campaign management, keywords targeting; optimization based on data driven strategies, etc. Analytics tracking and reporting was also one of the key areas that I worked upon. Understanding SEO performance, campaign effect and RoI calculation were the main highlighted areas.
• My role priorities included:
• >> Anchoring website growth
• >> Lead generation
• >> Strategizing SEO strategy
• >> Strategizing PPC strategy and execution
• >> Social media marketing
• >> Web content management
• >> Google Analytics
• >> Lead generation
• >> Website Q&A

Dec 2009 – Dec 2010 · 1 yr · Pune

• Marketing communications form a major part of overall marketing campaign. In my role, I was spearheading digital marketing strategy with focus on Digital PR. While strategizing promotional campaigns across the platforms – social, SEO, PR, email marketing & blogging – I was also monitoring their performance through dedicated analytics activities.
• On a day-to-day basis, I was involved in targeting premium publications, full-fledged LinkedIn and Facebook campaigns, steady email marketing process and constant creative blogging. While understanding audience on each platform and customizing content marketing strategy helped me deliver stable marketing results.
• My role priorities included:
• >> Article writing
• >> Article marketing
• >> Email marketing template conceptualization
• >> Email marketing strategy
• >> Branding
• >> Marketing communications
• >> PR activities
• >> Lead generation
• >> Leads management
• >> SEO
• >> B2B marketing with complete focus on LinkedIn
• >> Partner communication

May 2008 – Aug 2009 · 1 yr 3 mos · Mumbai

• Copy editing is just not about editing content, it’s about making content perfect for the readers. As a copy editor, I was responsible for maintaining content quality and precision on www.channeltimes.com. Apart from editing reporters’ copies, I used to write my own stories through in-person interviews, telecom conversations, PR events and online chats.
• As a value addition to my routine responsibilities, I initiated an industry chat that allowed channel partners, distributors to connect with the industry leaders. Some extra capabilities that I showcased during this tenure were – business networking, PR relation, competitive intelligence.
• My role priorities included:
• >> Editing PRs
• >> Editing feature stories, industry articles & interviews
• >> Handling copy desk
• >> Reporting
• >> Attending PR events
• >> Writing exclusive industry stories
• >> Reporting
• >> Conducting industry interviews
• >> Conducting chat & Q&A sessions

Jun 2007 – May 2008 · 11 mos · Mumbai

• In my editorial role at I Media Corp, I always tried to add value to my day-to-day tasks. This value addition often came in terms of extra information or much-needed follow-up information. Apart from editing press releases coming from several news sources – PTI, IANS, and Reuters – I also conducted important industry interviews.
• My role priorities included:
• >> Frequent information updates on portal
• >> Editing
• >> Writing
• >> Web content management
• >> PR reviews