Dhrishni Thakuria

Co-Founder

Bengaluru, Karnataka, India10 yrs 4 mos experience

Key Highlights

3x growth architect with 10+ years of experience.
Authored over 1,000 articles and 100+ research papers.
Achieved 30% organic growth in H2 2024.

Stackforce AI infers this person is a MarTech and content strategy expert with a strong focus on growth and demand generation.

Contact

dhrishni.thakuria@gmail.com LinkedIn

Skills

Core Skills

Go-to-market StrategyDemand GenerationContent StrategyProject ManagementCreative DirectionBrandingContent MarketingContent Management Systems (cms)Social Media MarketingSearch Engine Optimization (seo)Affiliate MarketingWeb Content Creation

Other Skills

ABMAhrefsAudience SegmentationBloggingBrand MarketingBrand StrategyBusiness DevelopmentCase StudiesClient RelationsCommunity BuildingCommunity EngagementCommunity OutreachContent DevelopmentContent ManagementContent Operations

About

Dhrishni is a 3x growth architect who has spent over 10 years building 0→1 content-led growth strategies for some of India’s fastest-growing startups. She designs modular content systems across GTM, demand gen, and brand. Learning and executing in parallel, her career is a series of unlimited firsts. She has authored 1,000+ articles, 100+ research papers, 250+ landing pages, and scripted a dozen short films. Her personal journals have garnered 2M+ readership. Markets: Gen AI, HR tech, EV, prop tech, mar tech, crypto, transport/mobility, on-demand services.

Experience

10 yrs 4 mos

Total Experience

1 yr 3 mos

Average Tenure

1 yr 8 mos

Current Experience

Darwinbox

Head Content Marketing

Oct 2024 – Present · 1 yr 8 mos · Bengaluru, Karnataka, India · Hybrid

→ Built FY2026 content marketing blueprint.
→ Built QoQ P2E strategy: team & workflows.
→ SEO: map keywords, QA, audits, clusters.
→ GTM content funnels for SEA, MENA, U.S.
→ Designed modular ‘3Cs' to fuel demand.
→ Content dev for Gartner MQ recognitions.
→ 30% organic growth increase in H2 2024.

Go-to-Market StrategyKey Performance IndicatorsDemand GenerationCustomer Journey MappingContent OperationsStrategic Roadmaps

Ola

2 roles

Content Strategy Lead - Ola Krutrim

Jun 2024 – Sep 2024 · 3 mos · Bengaluru, Karnataka, India · On-site

→ Core team member of Krutrim marketing.
→ Built digital marketing GTM blueprint.
→ Tech research content for thought leadership.
→ Biweekly user insight loop to support PMs.
☑️ Program managed olakrutrim.com launch.
→ Led 5-stage execution plan: collect info, refine, design-dev sync, CXO feedback, QA.
☑️ Assigned Content Lead at olasankalp.com.
→ Led post production of C-suite user videos.
→ Led Krutrim concept note, CEO keynote, user videos, and Ola Maps promo film.

Project ManagementContent StrategyStrategic PlanningCross-functional Collaborations

Senior Creative Strategist - Ola Electric, Ola Consumer

Jun 2023 – Jun 2024 · 1 yr · Bengaluru, Karnataka, India · On-site

☑️ Pioneered 'Tech at Ola' for talent branding.
→ Focus: Tech innovation & engnn excellence.
→ Nomination-led features, surveys, research.
→ Attrition dropped 14% in first 4 months.
☑️ Move OS4: CApp software update in EV.
→ Co-scripted launch video with 3D team.
→ Teaser video on youtube: 260K+ views.
→ Release video on youtube: 121K+ views.
→ Co-author of Ola’s End ICE Age magazine.
☑️ Received SRB within 3 months.

Creative DirectionContent StrategyStrategic RoadmapsBrandingVisual Storytelling

Turbohire

3 roles

Associate Director Marketing

Oct 2022 – May 2023 · 7 mos

→ talent-led.org ABM podcast ft 50+ CHROs.
→ 1st sales ($66,000): HFFC, Khatabook, Ola.
→ 15% QoQ growth in organic traffic.
→ 50,000+ newsletter subscribers.

ABMContent MarketingCustomer Relationship Management (CRM)PodcastingOrganic GrowthDemand Generation

Marketing Manager

Promoted

Aug 2021 – Oct 2022 · 1 yr 2 mos

→ Integrate mar-sales via stable content ops.
→ Modular libraries for campaigns & funnels.
→ Managed: OKRs, KPIs, and SWOT.
→ Saved $12,000 annually in ad spends.

Content Management Systems (CMS)HubSpot Marketing HubGoogle AnalyticsCustomer Journey MappingSocial Media Optimization (SMO)Social Media Marketing

Content Marketing Specialist

Sep 2020 – Aug 2021 · 11 mos

→ Built 1st content marketing GTM blueprint.
→ Built the core team, infra, workflows.
→ 15 high-value keyword ranks on SERP.
→ 1st 2000 followers on LinkedIn, organically.

Integrated Multi-Channel MarketingAudience SegmentationGo-to-Market StrategySocial Media MarketingSearch Engine Optimization (SEO)Keyword Research

Dukaan®

Content Head (prev, Risemetric LLP)

Mar 2018 – Mar 2020 · 2 yrs · Mumbai, Maharashtra, India · On-site

→ 1st time manager: project-based freelancers.
→ 500+ SEO articles with Amazon affiliate sites.
→ Website, socials, emails, SEO, PR, CRM.
→ Crypto, fintech, ed tech, FMCG, e-commerce.
→ India, UAE, U.S, Germany, U.K, Tokyo.

Affiliate MarketingWordPressMulti-Channel MarketingKeyword ResearchEmail MarketingCustomer Relationship Management (CRM)+3

Urban company

Content Writer

Sep 2017 – Feb 2018 · 5 mos · Gurgaon, Haryana, India · On-site

→ Wrote 100+ SEO blogs for 7 services.
→ Wrote webcopy: blogs, FAQs, guide, LP.
→ Instagram copies: home, wedding, beauty.
→ 6% dip in bounce rate: parent blog page.
→ Wrote & published 10-12 blogs per day.

On-Page SEOWeb Content CreationCross-functional CollaborationsCopywritingSocial Media Optimization (SMO)Audience Segmentation+2

Little brush

Co-Founder

Oct 2016 – Oct 2017 · 1 yr · Delhi, India · Remote

Passion project in home & lifestyle space, blending art, design, and storytelling into a commercial creative venture. Created and sold 500+ products of customised canvas art, posters, t-shirts, and home decor. Featured by platforms like ScoopWhoop, Comic Con and Urban Ladder for original creative work.