Apr 2020 – Nov 2022 · 2 yrs 7 mos · Bengaluru, Karnataka · On-site

• My responsibilities at SMC Square are to ensure the continuity of an SEO-driven website for a large online home décor business. I also take care of the content on the site that is rich in relevant and best-performing keywords. Along with these, I am responsible for planning and creating blog content for the client company's website that keeps customers engaged with valuable information required for making a purchase decision.
• I work on improving web traffic through full on-page and off-page SEO activities. I am responsible to update web pages and their components with Keywords, Meta Titles and Descriptions, Alt Tags, Localization titles and descriptions, creating links for refinements, and linking child pages to parent pages.
• I also design web pages for blog and product pages using Page Designer of Salesforce Commerce Cloud (SFCC). I have complete knowledge of all adding, modifying, and removing different components required for designing any page from scratch.
• Along with these, I also publish upcoming sales and promotions on the site using Salesforce Business Manager.

Nov 2019 – Mar 2020 · 4 mos · Bengaluru Area, India · On-site

• As a Senior Content Writer at ONPASSIVE, I was responsible to create contents for blogs, posters, promotional videos, social media sites, third-party websites, articles for external sites, standees, user guides, terms and conditions, and landing pages.
• I also made sure that the team works in coordination with the SEO team's requirements. I established a weekly connection with the help of data-driven metrics required for visibility of the impact made by the content management team on the website traffic.

Oct 2015 – Aug 2019 · 3 yrs 10 mos · Bengaluru, Karnataka

• Being Individual Contributor my responsibilities were mostly at the leadership level such as planning, execution, identifying issues, implementing measures for long term fixes, keeping a check on productivity and reliability, playing the role of the dotted line manager to evaluate the performance of individual team members.

Oct 2010 – Oct 2015 · 5 yrs · Bengaluru, Karnataka

• My primary responsibilities in this role were to:
• 1. Ensure good health of the catalog by targeted catalog content correction at an attribute level
• 2. Performed root cause analysis to find out solutions on multiple levels for known problems, finding out the extent & impact of newly surfaced issues through data analysis and catalog audits.
• I served as a Process Expert for the team to build the process from scratch with a mission of managing the critical programs with a high impact on Amazon content and catalog quality worldwide.
• Streamlined the process by creating flowcharts & SOPs to ensure a reduction in errors while making catalog corrections.

Jul 2009 – Sep 2010 · 1 yr 2 mos · Bengaluru, Karnataka

• My responsibilities included the following:
• 1. Fixing product detail page contents based on suggestions provided by customers/sellers across US and UK marketplaces.
• 2. Provided quantity with quality in the processed volume leading to successful process launch in Bangalore in 2010.
• 3. Trained team of 15 members on attributes of Books, Music, and DVD categories.
• 4. Identified and suggested verification sources for correct information, which needs to reflect on the catalog with high accuracy.