Oct 2022 – May 2023 · 7 mos

• Responsible for product design teams and launches across International geo's
• Ensuring US + Global onboarding and retail activation
• Payment experiences across fiat, P2P and first trade
• Localisation and internationalisation for Go-broad across geo's
• Growth in go deep geo's across EMEA, LATAM and APAC.
• Collectively accounting for 20% of overall revenue for Coinbase.

Jun 2022 – Oct 2022 · 4 mos

• Provided the additional responsibility of managing LATAM and CET
• Ensuring launch in Brazil
• Building growth and compliance for Canada
• Managing customer experience and internal tools including chat, help centre and agent cockpit
• Executive star awardee + High impact award
• India site lead for product design

Oct 2021 – Jun 2022 · 8 mos

• Responsible for building the APAC team and region
• Built international team ground up spread across Japan, Singapore and India
• Launched in India, Australia and Singapore
• Ensured achieving guardrail metrics for Japan with a 200% jump in onboarding and payment success rates

Feb 2020 – Aug 2021 · 1 yr 6 mos · Mumbai, Maharashtra

• Responsible for the user experience, product design and research for the overall product
• delivering business. learning experience and operational goals which have collectively grown more 3x YoY
• Setting up team, organisational structure, systems, processes
• upwards of 85% relaibility in delivery both planned and agile projects
• highest MNPS in the product org
• lowest attrition in the product org
• more details on team and work on upgrad.design

Jan 2019 – Jun 2019 · 5 mos · Mumbai, Maharashtra, India · On-site

• Created Design systems, helped design UX and launch the NPS product which was the highest growth in the past 16 quarters.

Feb 2018 – Jan 2019 · 11 mos · Gurgaon, India

• set up the design team and function within Limeroad
• created the design systems, bringing consistency and speed to product cycles, also brought the production time down by 30%
• redesigned the overall user experience from onboarding to retention to reduce friction and improve growth curves
• created a pod culture for better cross collaboration and consumer visibility with faster response cycles across user touchpoints

Apr 2016 – Jan 2018 · 1 yr 9 mos

• Established and led the design function, collaborating with Fortune 500
• companies and startups to shape their product design experiences. Provided
• support and coaching to the product design and servicing team, while instituting
• a career framework, managed costs to ensure the sustainability.

Jan 2010 – Feb 2015 · 5 yrs 1 mo · Mumbai

• - helped grow business and lead design team at Pluck. driving design systems, high-level user interaction flows, low and high fidelity wireframes accross projects

Feb 2015 – Mar 2016 · 1 yr 1 mo · Mumbai Area, India

• hired, scaled and retained the design team, scaling to 16 designers
• worked with product head in shaping the organisation and product process cycles, resulting in 43 percent productivity uptick
• lead the research and user experience defining the core product
• streamlined cross collaboration amongst product teams, to both, build consumer visibility across team and get faster feedback to iteration, resulting in rich product experiences when shipped

Oct 2008 – Jan 2010 · 1 yr 3 mos · Mumbai Area, India

• - Led Design and Brand Strategies: conducting design research, synthesis, brand idea, brand positioning, brand architecture, user experience navigation, design strategy, and brief.

Feb 2006 – Aug 2008 · 2 yrs 6 mos · Mumbai, Maharashtra, India

Jan 2003 – Aug 2005 · 2 yrs 7 mos · Mumbai, Maharashtra, India